Vodafone unveils ‘GigaNet' in new brand campaign
January 28 2019 09:39 PM
Vodafone Qatar chief executive officer Sheikh Hamad Abdulla Jassim al-Thani (centre) with Camberos (
Vodafone Qatar chief executive officer Sheikh Hamad Abdulla Jassim al-Thani (centre) with Camberos (left) and Boctor at a media event at the Four Seasons Doha. Picture: Noushad Thekkayil

Vodafone Qatar has unveiled ‘GigaNet’, which the service provider termed “the network of the future” and helps it drive the country towards an “exciting digital future”.

At an event held at the Four Seasons on Monday, Vodafone revealed its “promise that will come to life in a new and bold” brand campaign.

This comes almost 10 years since Vodafone switched on its mobile network in March 2009, during which the company has been at the forefront of the digital era.

Vodafone Qatar chief executive officer Sheikh Hamad Abdulla Jassim al-Thani said, “Qatar is one of the most advanced countries in the world in terms of digital adoption, technology infrastructure and pioneering innovation. I am extremely proud of our role at the forefront of the digital era – which has seen us being a leading partner in providing intelligent platforms and connectivity solutions to the smart cities of the future to our 4G and now, commercially live 5G network, to our growing broadband footprint, and to the ecosystem of digital products and services we have built.”

Sheikh Hamad added, “These are just a few examples of the world class digital experiences we are delivering to our customers, which are part of the more than QR8bn we have invested to date. We will continue our strong commitment to pioneer digital innovation in Qatar and to be a leading contributor to the bold and ambitious aims of the Qatar National Vision 2030.”

Vodafone Qatar’s chief operations officer Diego Camberos said, “The digital era is well underway and with it comes a wide spectrum of opportunities that are changing and improving the way people live, work and operate businesses. For the people of Qatar, Vodafone GigaNet is a promise of a great digital experience bringing the best of the world on your fingertips so your personal growth and development is not restrained but empowered to live a better today and build a better tomorrow.

“For businesses, Vodafone GigaNet is a partnership for a better future supported by the latest technological solutions for growth and sustainability. Vodafone GigaNet is our commitment to help drive the country towards an exciting digital future.”

Details of Vodafone Qatar’s technological milestones to date that have positioned it at the forefront of the digital era were shared by Ramy Boctor, Vodafone Qatar’s chief technology officer.

He said, “A turning point happened five years ago when we poured heavy investments into completely revamping and upgrading our entire radio network to the latest technology.

“In addition to significantly increasing our outdoor and indoor coverage, we started by deploying 4G technology across 100% of our network sites, giving customers super speeds of up to 1Gbps. We have continued the enhancements to handle the high demand on our robust data network, which has increased eight times over the last over years. We also understand that many of our customers are frequent travelers, so have focused on providing an unparalleled roaming experience. This includes having the widest 4G coverage while roaming in 83 countries across 129 operators.

“This work has not gone unnoticed. We are proud of the local and global recognitions such as the Communications Regulatory Authority 2018 audit where Vodafone Qatar achieved the best speeds for average download and uploads for local data. On voice, Vodafone Qatar had the fastest call set-up time and best voice quality, and the GSMA rating us as a premium operator for our roaming services for three years in a row.”



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