Rebranded as 'Qatar show,' new DJWE poised to be bigger, better
January 23 2019 10:02 PM
Officials announcing the details of Qatar Show.
Officials announcing the details of Qatar Show

The Doha Jewellery and Watches Exhibition, one of the largest and fastest-growing luxury exhibitions in the region, has been rebranded with a new logo and name ‘Qatar Show’ for pearls, watches and jewellery.
The 2019 edition of the prestigious event will be held under the patronage of HE the Prime Minister and Interior Minister Sheikh Abdullah bin Nasser bin Khalifa al- Thani from February 20 to 25 at the Doha Exhibition and Convention Centre featuring more than 500 brands from over 10 countries.
The details of the exhibition were announced at a press conference on Wednesday by Ahmed al-Obaidli, director of exhibitions, Qatar National Tourism Council (QNTC), Mazen Abd Rabbo, vice president Middle East, Auditoire and Yousef Jassim Fakhroo, head of external communication at QNB.
“We are beginning a new chapter with the launch of a new brand identity for the exhibition, including a new brand name ‘Qatar Show’, al-Obaidli said.

The Show will have several additions and initiatives including a dedicated Indian Pavilion, and Young Qatari Designers.The Indian Pavilion is part of the Qatar-India Year of Culture 2019. Indian designers will showcase their latest and finest jewellery, curated for the local community. Exquisitely intricate pieces will reflect the strong heritage and exceptional craftsmanship which Indian jewellers are renowned for.
The 2019 Qatar Show exhibition returns with its Young Qatari Designers initiative, which will present the creations of 12 local designers in a pavilion dedicated to showcasing Qatari talent. Qatar Show affords Qatari designers a unique platform to showcase their work alongside leading local and international brands.
The returing designers are; Nada al-Sulaiti of Hairaat Fine Jewellery; Nouf al- Meer of Nouf Jewellery; Sarah al-Hammadi of Sarah's & Co; Ghada al-Boainain of Ghada Al Boainain; Noor al-Fardan of Noudar; Fajr al-Attita of Trifaglio; Jawaher & Hissa al-Manaai of Ghand Jewellery; Sheikha al-Ghanim of Al Ghla Jewellery and Leila Abu Issal of Leila Issam Fine Jewellery. Designers taking part for the first time include Sameera al-Mulla of Hessa Jewellery, Noora al-Meadadi of Al Thameen Jewellery, and Abdullah Yussif Fakhro of Midad Jewellery.
There will also be a number of workshops along with the exhibition. French watchmaking expert, Objectif Horlogerie, returns for a third year to engage watch connoisseurs in a hugely popular master watch workshop, “Discover Watchmaking”. Each participant will also be awarded an accredited diploma. Objectif Horlogerie will also offer an exclusive paid experience for attendees to build their own unique custom watches with Objectif Horlogerie elements.
A gemmology workshop will cover a basic knowledge of diamonds and coloured gems. Another popular workshop which returns in 2019 is the hands on jewellery making workshop by master craftsmen.
French expert Geoffroy Ader and the newly created Qatar Watch Club will present daily informal educational talks at the Majlis to small groups of established and/or aspiring watch collectors.
Iconic French auction house Artcurial will offer watch enthusiasts, visitors, and collectors with free consultations and valuations. An expert gemmologist will also be at hand to offer free consultation for visitors purchasing gemstones from the show.
Returning to exhibit this year are Qatar’s premier jewellery patrons, who continue to support and present their unique world-class collections; Alfardan Jewellery, Ali Bin Ali Group, Al Majed Jewellery, Amiri Gems, and Fifty One East.
"The 16th consecutive edition will showcase a range of classic and contemporary luxury collections from global brands and designers. The exhibition is presented by QNTC and delivered by Auditoire,” Ahmed al-Obaidli, director of exhibitions, Qatar National Tourism Council (QNTC) explained.
“There has been a 17% increase in brands represented between 2017 and 2018; with 93% of the brands being international and over a third originating from Switzerland and Italy. The number of visitors increased from 19,300 in 2017 to more than 23,000 in 2018,” continued al-Obaidli.
“The event's rebranding reflects the show's evolution over the past 15 editions to emerge as an international show offering visitors a global luxury experience. The reveal marks the beginning of a new chapter in which "Qatar Show" takes on a more leading role in the global jewellery market," noted Rabbo.
The use of a pearl in the new logo is a fitting visual representation of how luxury is evolving from a status symbol to a symbol of culture and self-expression. The new brand essence – Luxury Up Close and Personal – conveys a commitment to curating and delivering a seamless visitor experience.
Qatar Show will also have several international newcomers to the 2019 edition including Tiffany & Co and L’Atelier du Bracelet Parisien. They come to join other major market players such as Bulgari which returns to showcase its ensemble of fine Italian jewellery and watches.
“The large number of participants from across the globe – from Geneva to Mumbai, to Paris and Beirut – shows the confidence that international, regional, and local brands have in the Qatari market. It provides a remarkable networking platform for companies and visitors in Qatar and beyond, and displays Qatar’s renowned hospitality, and world-class exhibition and conference infrastructure capabilities,” al-Obaidli stated.
“As the official sponsor of this year’s edition of Qatar Show, QNB is keen to ensure that its brand is present alongside the most prestigious international luxury brands at this event, which plays host to a selection of the finest jewelry and luxury timepieces,” Fakhroo said.
“Qatar Airways is proud to be the official airline partner of the 2019 prestigious Qatar Show," Salam al-Shawa, senior vice president of Marketing and Corporate Communications Qatar Airways added in a statement.
Qatar National Bank, Maserati , Qatar Airways, Shangri-La Hotel and Middle East Media are some of the major sponsors of the event.

Last updated: January 23 2019 10:50 PM

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