Al Meera Consumer Goods Company is all set to open nine more outlets this year with one dedicating half of its store space for organic products and is also in the final stages of two projects that is set to bring about greater efficiency and boost in sales.
Moreover, the company is contemplating doubling its branches network in Oman within the next five years and is at present considering the possibility of setting up major partnerships with a number of organisations to establish its presence in the four sites that Al Meera will develop, to provide goods and services that cater to the needs of the residents of those areas.
These were announced at the ordinary general assembly meeting, which was presided over by Al Meera Consumer Goods Company chairman Sheikh Thani bin Thamer bin Mohamed al-Thani.
The company is currently working on the establishment of nine more stores in Al Khor, Rawdat Aba El Heran, Al Sailiya, Leaibab 1, Azghawa, Rawdat Al Hamama, Msheireb Downtown Doha, Jeryan Junaihat and Ain Khaled, it informed the shareholders.
Among them, Al Meera Msheireb Downtown Doha store will be a unique, one of its kind facility in Qatar, with as much as 50% of the store area housing an organic store. Within the organic store, dedicated areas will accommodate an organic cafe and restaurant along with a special section for organic fruits and vegetables.
This new project will spearhead the move of Al Meera into providing organic products to its customers in communities where there is a demand for such specialty, its spokesman said.
By the end of 2017, Al Meera had a network of 52 branches with 47 in Qatar (endowed with a total retail space of nearly 71,552sqm, including its hypermarket at Hyatt Plaza) and five in Oman.
Al Meera also disclosed that it is in the final stages of confirming two projects that aim to bring about greater efficiencies and a boost in sales.
Highlighting that the first project revolves around the strategic review of the business, with the aim of better understanding the constantly changing marketplace, it said post-blockade, the perceived shift in demographic, the fluctuating urbanisation levels, and the evolving needs of the consumer, all require a detailed strategy review in order to understand the marketplace better, and to drive efficiencies in fulfilling consumers’ demands in Qatar.
As for the second project, Al Meera is in the final stages of selecting a partner for delivering a new loyalty programme that revolves around multiple channels. One of the core elements of the new scheme is the loyalty and marketing platform, which will allow it understand the customer on a deeper level and subsequently deliver marketing that better represents their needs; direct, customer-focused, needs-orientated marketing that utilises modern communication channels will create a positive impact on sales.
On its Omani operations, Al Meera said it will continue to bring progress with an aim of doubling its network of branches in the next five years.
"The company is also seeking to tender the construction of its commercial centre in Al Amirat during the first quarter of 2018, as well as for its Salalah branch, following which it will focus on the development of its properties in Sur and Suwaiq, respectively," it said.