Home-based businesses in the country are getting a further boost with the ‘Made in Qatar Food Market,’ which provides a platform to promote and showcase locally-produced food items, it is learnt.
The exhibition highlights the products of 10 Qatari-owned enterprises at stalls at the Mall of Qatar (MoQ).
Speaking to Gulf Times
, a number of employees who witnessed how these businesses started their operations said exhibitions such as the food market have significantly helped in establishing rapport with potential and new customers.
“If earlier our products could only be seen on Instagram and other social media channels, now they have become more appealing to customers as they are on display at our stall,” said an employee of Gâteaux de Cannelle in Qatar.
The outlet sells a variety of home-made sweets and milk drinks such as cinnamon rolls and breads, and cakes, among others.
After taking part in a number of exhibitions, they started getting more orders both from regular and new customers, the employee noted.
An employee of another stall, Let’s Popcorn, shared the same view saying that people in Qatar are keen in patronising home-made Qatari products.
Citing the advantages of participating in such exhibitions and events like the food market, she said displaying their products at locations such as MoQ reinforces their promotion on social media.
Cakes, cinnamon rolls, and flavoured milk drinks at Gateaux de Cannelle.
From a small enterprise, Let’s Popcorn now has three branches in Qatar: at the Hamad International Airport, The Pearl Qatar, and Souq Waqif in Doha.
The employee said they import some of the raw ingredients from Kuwait and produce a wide range of flavoured popcorns in Qatar, including caramel, cheese, strawberry ice nutela, and oreo, among others.
Some of the outlets at the summer food market include ND Choco Color, Goody Maker, Aldar Café, Lazaza, and Ninety-Four.
A stall, which sells an array of authentic Arabic food and products, has been attracting many customers, mostly visitors from Oman and Kuwait.
“The presentation is very much appealing to me and the food looks so authentic and delicious, it is much different from the rest,” said a customer from Oman, adding that he is looking forward to see similar events and more stalls in the future.
ND Choco Color offers sweets made of marshmallows topped with chocolates and other ingredients. It also serves chips with cheese.
Organisers also set up a murals of the famous ‘Tamim al Majd’ image at the exhibition to give customers a chance to express their solidarity with Qatar and its wise leadership by writing messages of love, loyalty, and patriotism.
The exhibition, which also forms part of the mall’s summer festival activities, was organised to show its support to Qatar and His Highness the Emir Sheikh Tamim bin Hamad al-Thani amid the ongoing economic blockade. The event which started in early July will conclude on September 10.
The food market aims to help support young Qatari entrepreneurs to expand their home-based businesses apart from using social media, according to organisers.