ConocoPhillips Qatar, in collaboration with BMW Qatar, has launched a month-long traffic safety campaign, “You Better Make It Click,” encouraging motorists to wear seat belts and drive responsibly.
The campaign reaches out to motorists through a radio jingle and there is an Instagram competition with a chance to win a brand new BMW 3 Series car.
The radio jingle was composed by Dominick Farinacci, New York City jazz artist and former global ambassador to Jazz at Lincoln Centre in association with over 15 international artists from around the world. The jingle will serve as a friendly reminder, encouraging passengers to fasten their seat belts whenever on the road.
The campaign makes use of both traditional and social media platforms to draw in residents as brand ambassadors and foster a culture of road safety within the community.
The Instagram competition invites users to share a photograph of them buckling up in their parked cars, before they begin driving, using the hashtag #Makeitclickqatar. Five participants will be selected through a draw, who will stand a chance to win a brand new BMW 3 Series car. By the end of it, the competition seeks to turn the hashtag into a tangible habit among motorists, embedding the use of seat belts as part of their driving lifestyle.
The campaign aims to raise awareness on road safety to counteract the rising incidence of traffic accidents.
Todd Creeger, president, ConocoPhillips Qatar, said, “We hope the campaign will serve as an effective platform to communicate and trigger a reminder to all passengers and drivers getting in any car, about the importance of personal safety. We aim to create an interaction amongst motorists not just during the month of the campaign, but every time they step into a vehicle. This is one of the reasons why we chose to channel the message through a jingle.”
Ihab Allam, general manager, Alfardan Automobiles, BMW importer in Qatar, said, “We are always focused on maximising road performance alongside passenger safety. This innovative competition will enable us to drive our commitment further by creating an engaging platform that inculcates a sense of safety among motorists in Qatar.”
The competition will run in parallel with the Qatar National Day celebrations, from December 1 to 31, and is open to all ages. Further information is available at the Instagram account @makeitclickqatar.
Ihab Allam and Todd Creeger shaking hands at the press conference yesterday.
