Opinion

Saturday, December 27, 2025 | Daily Newspaper published by GPPC Doha, Qatar.
Gulf Times

Innovation that works for women

Worldwide, women manage an estimated $32tn in annual spending and are projected to control 75% of discretionary spending within the next five years. Yet across nearly every industry, most products fall short of meeting their needs, reflecting a tacit assumption that women are somehow a niche market. For decades, companies have relied on superficial gestures: pink packaging, token “female-friendly” campaigns, and even the so-called pink tax, whereby women are charged more for the same product. Many of these “personalised” offerings amount to little more than marketing in disguise. The result is a persistent gap between what women need and what companies deliver. Closing it requires designing products and services that reflect women’s priorities, decisions, careers, and lived experiences. Historically, women have been expected to adapt to systems and services that were not built with them in mind. The evidence is everywhere: personal protective equipment is rarely made to fit, smartphones tend to be too large for smaller hands, and voice assistants consistently fail to recognise female voices. When male data are used as the benchmark for what’s considered “normal”, women are underserved, and entire markets remain underdeveloped. This oversight represents one of today’s largest untapped growth opportunities. Consider financial services: women add $5tn to the global wealth pool each year, but products still cater to men’s earning patterns and priorities. Despite managing a greater share of household budgets, women are up to eight percentage points less likely than men to feel financially skilled. Products that account for caregiving breaks, pay gaps, and longer lifespans could generate billions in value while improving women’s financial security. Even in traditionally female-oriented industries like beauty, personal care, and groceries, only two-thirds of women feel their needs are met. While many brands continue to prioritise marketing over substance, most women say they would pay up to 15% more for safer, higher-quality, or more convenient options. To seize this opportunity, companies should focus on what women actually value rather than “feminising” existing products. Nowhere are the stakes higher than in healthcare, where overlooking women’s experiences can have life-altering consequences. While women make 83% of household healthcare decisions, only 41% say their concerns are adequately addressed. Underdiagnosis and undertreatment – particularly related to menopause and bone, cognitive, and cardiovascular health – represent a $100bn-plus market opportunity in the US alone. Cardiovascular disease, the leading cause of death among women, illustrates the problem. It remains chronically underdiagnosed because screening protocols are based on male symptom profiles. Correcting those biases could expand the cardiovascular market by 74% to $20bn by 2030. That same dynamic is playing out in nearly every industry: when women are excluded, markets underperform their potential; when they are addressed, well-being improves and profits rise. But that requires a fundamental shift. Women’s lives are not linear; their health, careers, families, and identities constantly evolve, as do their goals and values. Designing with that evolution in mind is the foundation of meaningful innovation. To achieve this, research must go beyond demographics. Companies should invest in female-specific, life-stage research that captures the full depth of women’s lived experiences. Collaborating with universities, health providers, and data scientists can help generate new insights and drive inclusive innovation. Companies must adopt agile R&D practices like rapid prototyping, cross-functional collaboration, and real-time feedback. Likewise, involving women early in product testing can lead to stronger sales and better marketing. Perhaps most importantly, innovation thrives when the people making decisions understand the people they serve. When women shape strategy, investment, and product design, solutions naturally become more relevant and effective. Studies have consistently shown that diversity gives organisations a clear strategic edge. Finally, after decades of neglect, innovation and investment are beginning to catch up.By involving women in the innovation process, companies can tap into markets that have been hiding in plain sight. Serving women better is more than fair: it could unleash a wave of global economic growth.

Gulf Times

US tariffs, stock outflows cloud Indian rupee outlook

The Indian rupee has tested successive record lows in recent weeks. The currency is down some 4.5% against the dollar this year, weighed down by almost $18bn of outflows from stocks and delays in finalising a trade deal with the US.The withdrawals have worsened the strain on the rupee while the 50% US tariffs threaten exporters’ dollar inflows. At the same time, firm imports are keeping demand for the greenback elevated.The rupee is currently Asia’s worst-performing currency of 2025. It is also on track for its largest annual decline since 2022 — the year Russia’s invasion of Ukraine sent oil prices soaring past $100 per barrel, dealing a major blow to India, which imports about 90% of its crude. At its strongest in early May, the rupee traded at 83.7538 per dollar. This was around the same time investors were betting India would be among the first to clinch a trade deal with the US.But the tide turned in July, when US President Donald Trump announced plans to impose higher-than-anticipated tariffs and threatened to penalise India for purchasing Russian energy and weapons.The levies dashed New Delhi’s hopes of preferential treatment over its Asian peers and the rupee suffered its worst monthly loss since 2022. In August, the US set tariffs on most Indian exports at 50% — the highest across Asia — which included a “secondary” 25% penalty tariff for India’s trade with Russia.The rupee fell to a series of record lows, breaching 88 per dollar. A frantic foreign exodus from Indian equities — driven by US tariffs, high stock valuations and concerns about economic growth and tepid corporate earnings — has piled additional pressure on the rupee.In a bid to stabilise the currency, the Reserve Bank of India has sold more than $32.8bn of foreign-currency assets since the end of July, according to Bloomberg Economics estimates.Some analysts have suggested that the RBI’s defence of the rupee around 88.8 per US dollar is unsustainable amid wider trade deficits, weak portfolio inflows and a drawdown in foreign-exchange reserves.According to Bloomberg Economics, the move was likely a tactical one — intended to preserve firepower for what could be a long and volatile stretch while the US and India negotiate a trade deal.The rupee’s overall depreciation this year hasn’t come as a huge surprise; the currency has lost value every year since 2018. What has made its weakness stand out is that the US dollar itself has been slipping, while many emerging-market currencies — such as the Taiwan dollar, Malaysian ringgit, and Thai baht — have strengthened.A weaker rupee makes Indian goods and services cheaper abroad, boosting export competitiveness. This helps to offset the tariff pressures facing exporters, as India seeks to expand its markets by signing trade deals with countries such as the UK. It’s also a boon for families of Indian workers abroad who send money home. India is the world’s largest recipient of remittances, with a record $137bn flowing into the country in 2024, according to the World Bank.On the flip side, a weaker rupee makes imports more expensive, pushing up the cost of essential items such as oil, fertilisers and electronics, most of which India buys from overseas.Analysts ramped up long bets on most Asian currencies on stronger growth prospects and weakness in the greenback, according to a Reuters poll in early December. At the same time, short positions on the Indian rupee surged to a 10-month high.The rupee closed at 89.65 against the dollar yesterday, unchanged from its closing level in the previous session. India’s currency is now at a crucial juncture. Possible improvements in US-India trade ties and a lower tariff rate could ease pressure on the currency. But if that doesn’t eventuate, the RBI may be forced to support the rupee further.