Leading population health experts at Weill Cornell Medicine-Qatar (WCM-Q) have voiced their support for World No Tobacco Day, an initiative of the World Health Organisation (WHO). Established by the WHO in 1987, World No Tobacco Day is observed annually on May 31 to raise awareness of the health risks associated with tobacco use and to promote effective policies for reducing global tobacco consumption, a statement said.Tobacco use remains a major health concern and is one of the leading causes of non-communicable diseases and death worldwide due to the harmful chemicals in tobacco products.The theme for 2024, ‘Protecting Children from Tobacco Industry Interference,’ aims to safeguard future generations and ensure a continued decline in tobacco use. This year's focus highlights the alarming trend of the tobacco industry's targeted marketing towards youth. Tobacco is consumed in various ways, including smoke inhalation through cigarettes, pipes, and cigars; waterpipe smoking (also called shisha, narghile, hubble-bubble, and hookah); electronic cigarettes; and smokeless tobacco, which is chewed, sniffed, or sucked. Despite these different methods, manufactured cigarettes remain the most commonly consumed tobacco product worldwide. All forms of tobacco contain nicotine, which can lead to addiction to tobacco products, which can lead to many health problems.WHO reports that tobacco use is a major risk factor for cardiovascular and respiratory diseases, over 20 different types or subtypes of cancer, and many other chronic conditions. Annually, tobacco use claims over 8mn lives, with most of these deaths occurring in low- and middle-income countries which are frequently targeted by aggressive tobacco industry marketing and interference. Among the 8mn people who die prematurely due to tobacco exposure, 1.3mn die as a result of secondhand smoke, usually women and children.Commenting on the importance of protecting children from tobacco industry interference, Dr Sohaila Cheema, assistant dean for Institute for Population Health (IPH) and associate professor of clinical population health sciences at Weill Cornell Medicine-Qatar (WCM-Q), said: “Current data shows that an estimated 37mn youth aged 13-15 years are using tobacco worldwide. We know that most adult tobacco users begin to use tobacco products as children or young adults. Globally, we are currently seeing an alarming increase in the use of newer products like e-cigarettes (vapes), snuff, heated tobacco products, sucking on nicotine patches. These products have high youth appeal. The tobacco industry is also packaging tobacco in new forms like candy-flavoured products and there is evidence that some tobacco companies are actively targeting schools, children and young adults in certain jurisdictions.”In addition, the tobacco industry uses attractive packaging and imagery, and releases new products with child-friendly designs and flavours.“Marketing tactics target youth through digital spaces like social media and gaming platforms, often with endorsements from influencers and celebrities. Other tactics include marketing tobacco products near schools, at children's eye level in stores, sponsoring youth-oriented events, lowering prices to make products more affordable, giving away free samples, and downplaying the risks of addiction and health issues,” she added.Dr Ziyad Mahfoud, professor of research in population health sciences at WCM-Q, said although wrongfully perceived as less harmful than cigarette smoking, shisha smoking is associated with many significant health risks such as exposure to high levels of carbon monoxide, heavy metals and carcinogens, leading to the development of chronic diseases.“Research has shown that certain toxicants and carcinogens are found in higher levels in shisha smoking as compared to cigarette smoking,” he said. “In addition, the long duration of a shisha smoking session increases the intake of such substances and hence can amplify the health risk associated with it. Moreover, electronic cigarettes or vaping products contain substances that can cause many health risks. Many users reported complications from smoking, the liquid inside the device, and even device exploding.”Dr Mahfoud added: “Although the rates of regular cigarette smoking have declined in some countries, there has been a significant increase in the use of shisha smoking in the past decade and recently in the rates of e-cigarette use, especially among younger adults and adolescents. This might be due to several factors, such as the misconception that it is a safe alternative to regular cigarette smoking, its cultural acceptability among certain groups where regular tobacco use is not accepted, and the fact that it is often not included in policies that regulate tobacco use and sales.”Commenting about how new products like e-cigarettes and vaping devices might impact tobacco control efforts, Dr Mahfoud said: “We are lucky that in Qatar the government has banned the sale of e-cigarettes.”In Qatar there are support systems available for those trying to quit tobacco. Smoking cessation services in Qatar provide comprehensive preventive and therapeutic services available free of charge to all residents in government healthcare facilities, the statement added.
