What began as a space for people to celebrate their passions is becoming a platform for Qatar’s artists, aspiring entrepreneurs, and creative communities, with Geekdom founder Abdulla al-Musallam calling on young people to embrace their interests and turn their talents into opportunities.
Geekend 2026, held from October 1 to 3 at the Geekdom Building on Lusail Boulevard, recorded its highest attendance yet, bringing together artists, illustrators, families, independent creators, and small businesses to celebrate creativity and shared interests.
Speaking to Gulf Times during the event, al-Musallam, who is also the chief administrative officer of the Doha Film Institute, said the growing turnout reflected the community’s increasing appetite for spaces where people could express themselves freely and connect with others.
“We’ve seen record numbers this year attending the event,” he said, describing how families across generations had come together over shared interests.
“I’ve seen a lot of people make new friends, exchange, adding each other on Instagram, Snapchat, TikTok. And it’s lovely to see these friendships happen over bonding, over things that they are passionate about.”
For al-Musallam, this sense of belonging is central to Geekdom’s purpose. The event isn’t simply about entertainment or showcasing creative work; it’s about providing a welcoming environment where people can discover others who share their interests.
The growth, however, has brought a new challenge.
“The event is growing in a way that we didn’t expect, that we need to actually find a bigger space to accommodate everybody,” he said, adding that the aim was to serve the community more effectively as it expands.
This year’s Geekend placed particular emphasis on artists and illustration, with three days of live drawing competitions inviting participants to respond to announced themes and create artwork on the spot. Their work was displayed on the Visit Qatar wall, allowing visitors to see the creative process unfold.
An illustration contest organised in collaboration with the Embassy of Japan also culminated in an award ceremony during the event, bringing together local artistic talent and Japanese cultural influences.
Al-Musallam said the standard of work produced by participants was a reminder of the creative potential within Qatar.
“There is a lot of raw talent in Qatar,” he said. “When you see the actual products, they are really mind-blowing.”
Beyond the artwork, Geekend also provides a platform for independent creators and small businesses seeking to reach audiences and establish themselves in the market.
Al-Musallam said organisers selected around 27 participants for the latest edition from more than 100 applicants, including small businesses and individuals showcasing their creations.
The limited spaces reflect the growing demand for opportunities to exhibit, sell products and connect with customers. Yet al-Musallam stressed that Geekdom’s work extends beyond selecting vendors for a weekend event.
“Geekdom is not just a pop-up event. It’s a year-round programme,” he said.
Throughout the year, Geekdom works with individuals and aspiring entrepreneurs, collaborating with organisations such as Scale7, Qatar Development Bank’s creative business incubator, and Media City Qatar to help creators understand how to establish and grow their ventures.
The support includes guidance on business planning, pricing, monetisation, and inventory management — practical skills that can be difficult for creators who start with passion but have limited business experience.
“When Geekdom first started, people were passionate,” al-Musallam said. “They didn’t care if they sell one product for QR50, but it cost them QR100.”
Helping creators understand the financial realities of running a business is therefore an important part of the programme. The intention is to help individuals move from selling their work occasionally to building sustainable businesses, while making them aware of the resources available in Qatar.
Al-Musallam said the programme also encourages participants to consider establishing their own businesses, helping them find a place within the country’s wider creative ecosystem.
For him, the initiative is personal. He founded Geekdom in 2013, driven by his own enthusiasm for the communities and interests that inspired the platform.
“Geekdom is my baby,” he said, reflecting on how the initiative has grown beyond what he initially imagined.
His message to young people who may feel hesitant about sharing their interests or presenting their work is simple: they should not be embarrassed by what excites them.
“Celebrate your passion. Be unapologetically geeky,” he said.
“If I can come and enjoy and be proud of what I am, what I am passionate about, why can’t you?”
As Geekend continues to attract larger crowds and more creators seek opportunities to participate, Geekdom’s next challenge will be to find room for that growth while maintaining the community spirit that shaped its beginnings.
For al-Musallam, success lies not only in attendance figures or the number of businesses taking part, but in whether people leave feeling confident enough to share their work, meet like-minded individuals, and take the next step toward turning a passion into something of their own.
