QIIB and Visa Consulting & Analytics (VCA), Visa’s advisory services arm, signed a strategic collaboration agreement to support QIIB’s payments growth agenda and enhance customer engagement across its card portfolio.
The partnership underscores a shared commitment to supporting Qatar’s digital payments ecosystem and driving financial innovation while significantly enhancing the overall customer experience.
The agreement was officially signed by QIIB deputy CEO Jamal al-Jamal and Visa vice president and country manager for Qatar Luca Bianconi, in the presence of QIIB CEO Dr Abdulbasit Ahmed al-Shaibei and Fadi Moukaddem, senior vice president and group country manager for Visa across the UAE, Kuwait, and Qatar.
The collaboration will focus on data-led portfolio management, targeted customer campaigns, cross-sell and spend migration initiatives, and sales enablement programmes. It will also explore advanced consumer engagement tools, customer acquisition support, and next-generation portfolio optimisation initiatives designed to improve customer relevance, card usage, and long-term value creation.
Al-Jamal said: “The signing of this agreement with Visa marks a significant milestone in our ongoing journey to deliver innovative, customer-centric payment solutions. At QIIB, we remain deeply committed to investing in strategic partnerships that enable us to meet the evolving aspirations of our customers and provide them with the latest advancements in global payment technology.
“QIIB is witnessing qualitative leaps in upgrading its technological infrastructure, and this step reflects the depth of our comprehensive digital transformation strategy. Relying on advanced data analytics and enhancing the customer experience directly contributes to solidifying our leading position in the Qatari banking sector and keeping pace with the latest global digital trends.”
Al-Jamal added: “Our continued collaboration with VCA will provide us with data-driven strategic insights, allowing us to design tailored products and services that exceed customer expectations. This evolution is not limited to improving service quality, but extends to driving operational efficiency and accelerating innovation across all our financial and banking solutions.
“We look forward with high confidence to achieving the ambitious goals of this agreement, which will undoubtedly support our ambition to strengthen customer engagement and accelerate digital payments growth in Qatar, in line with Qatar National Vision towards a secure and advanced digital economy. We will continue to work closely with our partners to deliver unique banking experiences and long-term value creation.”
Bianconi said, “At Visa, we are committed to helping our clients unlock sustainable growth through the power of data, insights and innovation. Our collaboration with QIIB reflects a shared ambition to enhance customer engagement, drive greater value across its card portfolio, and accelerate the adoption of digital payments in Qatar.”
He added: “By combining QIIB’s deep understanding of its customers with Visa’s global payments expertise and advisory capabilities, we look forward to supporting the bank’s growth agenda and delivering more relevant, seamless and rewarding payment experiences for cardholders.”
