The Qatar Media Corporation (QMC) celebrated the 20th anniversary of the launch of Al Kass Sports Channels, which began its media journey on June 6, 2006.
In two decades, it has become one of the most prominent sports platforms in the region, thanks to its coverage of local and international sporting events and its continuous adaptation to media and technological advancements.
QMC chief executive HE Sheikh Khalid bin Abdulaziz al-Thani lauded the role played by Al Kass Channels throughout its history, emphasising that it has become one of the most successful sports media projects in the region.
In a post on his official X account, he said: “Twenty years of continuous dedication and media excellence mark the journey of Al Kass Sports Channels, part of the QMC.”
“We commend them and the efforts of all the administrative and technical teams who, over the past two decades, have created a pioneering sports media experience and contributed with high efficiency to documenting the most prominent sporting events in Qatar and the region,” he said.
For 20 years, Al Kass Channels, part of the QMC, has successfully established itself as a professional sports platform that combines credibility, speed, and innovation.
It has contributed to conveying the image of sports in Qatar to Arab viewers through its coverage of local, continental, and international tournaments and competitions, as well as producing diverse sports programmes that have garnered a wide following both inside and outside Qatar.
Al Kass Sports Channels was launched under the name “Al Dawri wal Kass” (The League and the Cup), beginning its journey as a media platform specialising in the broadcasting and coverage of sports in Qatar.
Its primary focus was on following local tournaments and showcasing sporting stars and talents.
Within a few years, the channel successfully expanded its reach and audience, transforming from a channel specialising in local sports to one of the most prominent sports networks in the Arab region.
Since its inception, Al Kass has covered numerous major sporting events, starting with the 2006 Asian Games in Doha, and continuing through the Gulf Cup and the AFC Asian Cup, in addition to its ongoing coverage of the Qatari League, the Emir Cup, and all local competitions, which have become an integral part of its media identity.
It has also played a vital role in conveying Qatar’s sporting achievements to the Arab audience and has contributed to documenting many historical milestones in Qatari sports over the past two decades.
Today, the network comprises 11 sports channels, including free-to-air and pay-TV channels, offering live coverage, analytical studios, and specialised programmes that appeal to diverse segments of the sports audience.
It also holds the broadcasting rights for a number of local and continental championships and competitions, which strengthened its presence on the regional sports scene.
The 20th anniversary of the launch of Al Kass Sports Channels garnered significant engagement on social media, with numerous media figures, athletes, and personalities in the Arab sports scene sending congratulatory messages on the occasion, recalling the channel’s journey and its role in covering sporting events over the past two decades.
Since its launch, the channel has witnessed rapid development in its technical and artistic infrastructure, keeping pace with the latest technologies in television broadcasting and digital production.
It has contributed to providing comprehensive sports content that combines live broadcasts, analysis, on-site coverage, and talk shows, making it a primary destination for sports enthusiasts in the region.
As it enters its third decade, Al Kass Sports Channels continue to develop their media tools and keep pace with rapid digital transformations, in line with the QMC’s vision of providing professional content that adheres to global best practices and enhances Qatari sports media’s presence at both the regional and international levels.