The Al Jazeera Media Institute in Doha will launch its Public Relations Diploma programme on June 6, bringing together professionals seeking to enhance their skills in corporate communication and modern public relations.
The diploma offers a range of specialised modules combining theoretical and practical aspects, under the supervision of a select group of trainers and experts in the field. The programme begins with a module on planning public relations campaigns, led by trainer Ali al-Ajmi, from June 6 to 8.
This will be followed by a module on image-building and reputation management, led by Ahmed Selim Yildiz, from June 9 to 11. The programme continues with a module on corporate communication skills, presented by Dr Mustafa al-Qadi from June 13 to 17.
Crisis management will be addressed by Dr Abdullah Jawdat from June 18 to 22, and protocol and etiquette will be presented by Saeed al-Aida from June 23 to 27.
The diploma programme concludes with a session on conference and event organisation led by Dr Samir al-Shamaila from June 28-30, followed by a session on writing for public relations with Amjad al-Shaltouni from July 1 to 4, and then a session on media presence presented by journalist and media personality Zain al-Abidin Tawfiq from July 5-9.
The diploma, which the institute has been offering for over 14 years, aims to equip participants with specialised practical tools to help them manage corporate communications effectively.