As Eid al-Fitr approaches, markets across Doha are experiencing more activities, reflecting the festive spirit that accompanies the end of the holy month of Ramadan. Shopping areas are filled with residents preparing for the celebration, particularly by purchasing men’s clothing and accessories traditionally worn during the holiday.
One of the busiest destinations is Souq Al Ali, where many Qataris are gathering to buy garments and accessories in preparation for Eid. For many, the process goes beyond simple shopping, as it is a cherished tradition that reflects the cultural and social significance of the holiday. Men aspire to appear in their best attire, wearing new thobes, ghutras, and agals, complemented by a selection of high-quality perfumes.
Many shoppers prefer traditional markets like Souq Al Ali because these offer a wide range of products that combine heritage styles with modern designs, often at prices suitable for different budgets. Local products reflecting Qatari heritage are displayed alongside imported items catering to contemporary tastes.
Vendors say they have prepared well in advance for the Eid season, which is considered one of the most profitable periods of the year. Shops stock the latest designs of men’s garments, premium perfumes, footwear, and accessories, often accompanied by promotional offers and discounts. According to merchants, sales rise sharply during the final days of Ramadan as many customers postpone purchases until just before the holiday.
Abdulaleem, a shop owner at Souq Al Ali, said the last two weeks of Ramadan bring the highest footfall. He noted that customers focus on buying a full set of men’s essentials, including the agal, which ranges from QR150 to QR300 depending on quality.
Some are crafted from Syrian wool and require up to three days to produce. Ghutras typically range between QR140 and QR180, while standard white versions start at QR75. Other brands start from QR50, often made from cotton and polyester. Many buyers choose more than one ghutra to ensure they have a spare for Eid celebrations.
Another vendor, Rashid, said demand is particularly strong for white embroidered thobes and imported luxury ghutras. Customers increasingly look for garments that blend traditional elegance with modern tailoring. He added that many shoppers prefer purchasing most of their Eid requirements from one or two stores to simplify the process.
Additional items complete the traditional look. Undergarments range from QR15 to QR30, while cotton undershirts start at QR20. The “gahfiya” cap can cost between QR10 and QR50, depending on style and size. The price of thobe buttons begin at QR60, while sets with decorative pens range from QR120 to QR200. Prayer beads are also popular accessories, with prices ranging from QR100 to QR250.
Khalid al-Marri, a shopper, explained that visiting Souq Al Ali before Eid has become a family ritual. He enjoys buying new clothes for himself and his children. He believes that children should choose their own items rather than being forced into specific purchases. Similarly, Jassim al-Kuwari, another shopper, said he visits the market every year with friends to get new thobes and accessories, noting that the market offers everything needed for a complete Eid outfit.
The pre-Eid shopping rush also extends to men’s fragrances. Perfume retailers report rising demand for traditional scents, such as oud oil and musk, alongside popular international fragrances. Watch and accessory stores are also witnessing strong sales, particularly among younger customers eager to complement their Eid attire with stylish pieces.
