World-renowned British sugar artist Debbie Wingham has transformed a cancelled business launch in Doha into a charity initiative, praising Qatar’s safety, community spirit and government response amid ongoing regional tensions. What began as an unexpected setback during a period of regional uncertainty has turned into an act of generosity for acclaimed British artist and designer Debbie Wingham, who says her time in Qatar has left her feeling “safe, protected and at home”.
Wingham, globally recognised for her extravagant sugar sculptures and couture-inspired cake designs, had travelled to Doha to launch her cookie venture Crumbz Cookies when the regional situation escalated and forced the cancellation of her soft launch. Rather than leave, she chose to stay, and to give back. “To be honest, since the moment I arrived, I felt so safe and protected,” Wingham told Gulf Times. “I cannot even put it into words. At first, like anyone, I wondered what was going on would we have water, would we have food? But then I realised how organised Qatar is.” She said discovering the country’s preparedness and communication systems reassured her quickly.
“I realised Qatar has its own supply of water and warehouses full of groceries and food. I mean, can you imagine being that organised for something they never knew was going to happen?” she said. “So to summarise, I feel super safe.” Wingham also praised the government’s communication with residents during the situation, describing official updates and notifications as essential.
“All the information we’re given from the ministry, the notifications on your phone and everything, gives you the tools to feel safe,” she said. “Now I just carry on with my life.” Her cancelled launch also led to an immediate act of community support. With hundreds of freshly baked cookies prepared for the event, Wingham chose to donate the entire inventory to a local food bank.
“For me, it’s gratitude,” she explained. “Even though it’s a small thing, gifting several hundred cookies, if that makes families smile after Iftar, then that’s wonderful. Just a small amount of sweetness in people’s lives.”
Inspired by the community around her, Wingham later introduced a charity concept called 'Heroes of the Roads', recognising delivery drivers who continued serving residents during the situation. “They are part of the hero's jigsaw,” she said. “The government and ministries protect us, but these drivers are delivering food and essentials when people can’t go out. It was my way of saying thank you!”
The idea emerged unexpectedly while she was alone in her hotel room, sketching on cookie boxes with a pencil. “I started doodling the Doha skyline and thought, I should turn this into something meaningful, something linked to charity,” she said. Beyond the immediate charity efforts, Wingham believes Doha represents a long-term opportunity not only for business but also for community living. Although she has previously lived and worked extensively in the UAE, she said, Qatar’s sense of community ultimately drew her in.
“Everybody told me Qatar has this village essence,” she said. “And for me that’s important because my business is a family business, it’s my husband, my daughter and me.”
In fact, the positive experience has prompted her to consider a more permanent future in the country. “Well, I love it so much that I’m applying for residency,” she said with a smile. “Does that seem like the action of someone who regrets coming here? I think not.”
For Wingham, the experience has left a lasting emotional impression. “When I first arrived, there was just this sensory feeling,” she said. “Like the hairs on the back of your neck standing up, something special.”
Then she paused and summed it up simply: “The feeling of home.”