Nine tourism service providers from across Southeast Asia were honoured at the 35th ASEANTA Excellence Awards, celebrating outstanding achievements in the ASEAN tourism sector. The awards ceremony took place on January 27, 2026, at JPark Island Resort in Mactan, Cebu.
Organised by the ASEAN Tourism Association (ASEANTA) Philippines in partnership with the Tourism Promotions Board (TPB) Philippines, the annual awards recognised excellence among travel and tourism companies, hospitality and resort operators, and MICE venues that have demonstrated exceptional performance across a wide range of categories.
The recognition highlighted achievements in tourism marketing, innovation, cultural preservation, sustainability, and service excellence, reflecting ASEAN’s continued commitment to raising industry standards and strengthening regional cooperation.This year’s awardees included Shroff Travel of the Philippines for Best ASEAN Travel Article, CSL Travel & Tours of Cambodia as Best ASEAN Tour Operator, and Sudamala Resorts of Indonesia for Best ASEAN Sustainability Program.
The Philippines’ Enchanted Kingdom was recognised as Best ASEAN New Tourism Attraction, while AirAsia MOVE of Malaysia received the award for Best ASEAN Marketing and Promotional Program. Malaysia also featured prominently among the winners, with Lotus Desaru Beach Resort & Spa named Best ASEAN Hotel Package, and Borneo Nature Tours receiving honours for both Best ASEAN Hotel Cultural Eco-Lodge and Best ASEAN Cultural Preservation Effort Award. The SMX Convention Center in the Philippines was recognised as the Best ASEAN Convention Centre.
Addressing the gathering, TPB Chief Operating Officer Maria Margarita Montemayor Nograles commended the award recipients for their contributions to the regional tourism industry. She said the winners represented the very best of what ASEAN has to offer and set benchmarks for excellence, adding that strategic destination promotion guided by shared values and mutual trust has the power to uplift not only destinations, but also the communities that depend on tourism.
TPB’s support for the 35th ASEANTA Excellence Awards underscores its mandate to promote the Philippines as a tourism destination, while further strengthening its partnership with ASEANTA in advancing sustainable and inclusive tourism growth across the ASEAN region.