QNB Group, the Diamond Sponsor of Web Summit Qatar 2026, believes that transformation is no longer just a technological choice or digital tools, but a leadership imperative that reshapes every aspect of the organisation.
From redefining customer experiences to introducing new ways of working and developing the capabilities essential for long-term success, transformation at QNB spans the entire business.
Sustained banking leadership relies on turning strategy into disciplined, scalable execution, and at the heart of this effort is the Transformation Office. The office acts as the central engine of QNB’s change agenda, seamlessly connecting business objectives with strategy.
It integrates innovation, operational efficiency, data-driven decision-making, and employee development into a coordinated and accountable framework. By bridging long-term strategy with day-to-day execution, the office ensures the momentum and structure needed to deliver measurable, impactful outcomes across QNB’s extensive international footprint.
“As Diamond Sponsor of Web Summit Qatar, we are here to showcase exactly why QNB is recognised as a leader in the region. By highlighting our achievements, ongoing innovations, and unwavering commitment to an exceptional customer experience, we reaffirm our role at the forefront of the financial sector,” said Mohammed al-Issa, assistant vice-president of Strategy at QNB Group.
He said, “This year, we are excited to showcase our latest product and service offers, including our cutting-edge Virtual Customer Service channels, which provide seamless, round-the-clock support; virtual cards for corporate clients, enabling secure and efficient business transactions; and leading-edge Distributed Ledger Technology payment solutions designed to streamline and safeguard cross-border payments. Our comprehensive suite of SME products empowers small and medium enterprises to scale and thrive in dynamic markets.”
The Transformation Office provides a clear mechanism to convert strategic intent into action. It co-ordinates priorities, embeds accountability, and ensures that innovation strengthens resilience, trust, and long-term value creation across the group.
QNB’s active participation at Web Summit Qatar offers a unique global opportunity to present the group’s latest innovations and digital solutions, developed to address evolving customer needs and drive sector-wide transformation.
By integrating strong governance, new ways of working, cross-functional collaboration, and responsible technology adoption, the group positions itself as a catalyst for a smarter, more inclusive digital economy that supports businesses, empowers individuals, and contributes to national development goals.
QNB’s support for the summit reflects this commitment. Collaboration with policymakers and fintech leaders is seen as essential to advancing responsible digital transformation and fostering a resilient, knowledge-based economy in line with Qatar National Vision 2030.
For Web Summit Qatar 2026, QNB is leveraging its International Startup Accelerator, the QNBeyond Innovation Programme, demonstrating its dedication to fostering partnerships and creating solutions that are prepared for the future across its global network.
“Engagement is a strategic necessity, not a symbolic presence. Exchanging ideas with global innovators and industry leaders allows us to challenge conventional thinking, refine our approach, and shape solutions that extend beyond QNB to benefit the wider financial ecosystem,” added al-Issa.
