As more than 30,000 founders, investors, developers, and innovators gather at the Doha Exhibition & Convention Centre (DECC) for Web Summit Qatar 2026, HEC Paris, Doha will contribute to the global dialogue on technology and organisational decision-making through a masterclass addressing one of the most critical leadership challenges of today’s digital economy.
Titled “Leading in the Age of AI: Building Digital Intelligence”, the masterclass will take place on February 3 and will be led by Prof Seungah Sarah Lee, assistant professor of entrepreneurship and organisations at HEC Paris, Doha.
While Web Summit highlights cutting-edge developments in technology and innovation, HEC Paris, Doha’s contribution places the spotlight on the human dimension of artificial intelligence (AI) – how leaders think, decide, and shape organisations in an AI-driven world.
Prof Lee’s research focuses on entrepreneurship, organisational design, and innovation, with particular attention to how global models can be adapted to local and regional contexts.
The session challenges a common misconception: that AI adoption alone is sufficient to deliver competitive advantage.
Instead, the masterclass emphasises that sustainable value creation depends on leadership capabilities – how leaders set priorities, manage risk, shape culture, and enable teams to experiment and execute responsibly.
Participants will gain a practical framework for building digital intelligence, defined as the combination of strategic clarity, human judgement, and organisational routines that allow AI to be deployed confidently, ethically, and at scale.
Joshua Kobb, chief growth and impact officer at HEC Paris, Doha, said: “Artificial intelligence is no longer a future concept; it is a present reality.”
“Yet technology without leadership is simply acceleration without direction,” he said. “At HEC Paris, Doha, we believe that the true driver of impact in the age of AI is the leader who applies technology with purpose, responsibility, and judgement.”
