The Qatar Toy Festival 2025 unveiled a vibrant new back-to-school programme Wednesday, aiming to ease the transition into the academic year with a week of engaging, themed learning experiences.

Running until August 4 at the Doha Exhibition and Convention Centre, the festival’s final week promises an exciting blend of entertainment and educational opportunities for children and parents.

The theme features a lineup of stage shows, school promotions, and prize-filled competitions designed to ignite a passion for learning before the school bells ring.

PUBG mobile game offers attendees the thrilling chance to win a Jetour vehicle, adding a significant dose of adrenaline to the festivities.

Dedicated kiosks placed throughout the venue allow retailers to showcase carefully curated back-to-school product ranges, providing families with a convenient one-stop shop for essential school supplies and accessories.

The festival continuously draws a significant influx of families and children not only from Qatar but also from neighbouring GCC countries.

“A huge number of families and children... have been enjoying the offerings,” one of the festival’s staff members told the Gulf Times, adding that the event, since its commencement on July 6, has seen a keen interest from children who are actively participating in playing, as well as engaging with educational stage shows and various art workshops.

She expressed optimism for the festival’s concluding week, anticipating an even greater turnout due to its diverse, engaging, and fun-filled activations and offerings.

The positive sentiment was echoed by attendees such as Jennifer from Scotland, who recently relocated to Doha just four days prior, saying: “It’s been very good, the kids (a son and a daughter) are loving it and it is huge and there’s loads and loads for them to do.

“I’ve never seen anything like this to be honest, there’s a lot more detail, attention to detail and yeah it is good here,” she said.