Click to Pay – Simplifying Qatar’s Digital Checkout Experience

Online shopping is now a regular part of daily life, and Visa’s Checkout Friction Report shows that one in four consumers in Qatar shop online for groceries daily, with many also shopping monthly for fashion, entertainment, and electronics.As physical and digital shopping merge, consumers now expect the ease of eCommerce with the speed and security of in-store payments. In today’s competitive digital landscape, retailers must evolve to attract and retain customers – starting with a seamless checkout experience at the heart of the consumer journey.By implementing quick, easy, and secure ways to pay, businesses are more likely to encourage people to come back for more instead of walking away from their online basket - an issue which is currently costing businesses globally an estimated USD 18 billion each yearEnter Click to PayIn-store, it’s rare for a customer to walk away from the cash-counter without paying. Online, however, basket abandonment is common. Visa’s Checkout Friction Report highlights that a major reason is the need to manually enter card details, along with concerns about payment security. The report found that 80% of consumers would complete more purchases if a one-click checkout option were available. That’s where services like Click to Pay come in.Click to Pay is an innovative new solution created to simplify the checkout experience. It securely stores a person’s card details after they’ve been entered the first time, so that shoppers can complete their next online purchase in just a few clicks, eliminating the need to fill-in long forms and significantly reducing the steps needed to complete a payment.Our research found that nearly 6 in 10 consumers in Qatar are concerned about storing card details on multiple websites. Click to Pay’s ensures that sensitive data remains on your device and is never shared, offering a solution that combines ease, speed, and the kind of trust today’s shoppers demand.It’s built with multiple layers of advanced security, leveraging the Visa Token Service (VTS). By replacing sensitive information like the 16-digit Primary Account Number (PAN) with unique tokens, VTS helps to reduce fraud and increase authorization rates in card-not-present (CNP) transactions. It also supports biometric authentication via Visa Payment Passkey, enabling consumers to approve payments with a fingerprint or facial recognition – just like unlocking their phones.Partnering for the easiest ecommerce journeyClick to Pay offers merchants a simple, ready-to-use solution to streamline the checkout experience. To get started, they can reach out to their acquirer bank, payment provider or gateway partner, many of whom, like Qatar National Bank (QNB) and Qatar Islamic Bank (QIB), are already leading the way in enabling this technology.In fact, QNB was the first acquirer bank globally to launch Visa’s Click to Pay with biometric authentication and QIB was the first issuer bank in both Qatar and the GCC to launch the service in partnership with Visa, supporting Qatar’s push for more secure, user-friendly digital commerce. The demand is clear with over 70% of shoppers in Qatar say they would use Click to Pay with Biometrics if offered by online retailers.This innovation brings online payments closer to the ease of tapping a card in-store, making the checkout process faster and more intuitive.By adopting seamless, secure solutions like Click to Pay, businesses can meet rising consumer expectations, reduce friction, and drive long-term growth, because in today’s fast-moving digital world, the brands that simplify the final step of the customer journey are the ones that stay ahead.