Poland is eyeing stronger agri-food exports to Qatar and the wider region, capitalising on initiatives such as the recent “Taste of Poland” event at LuLu Pearl Qatar to showcase its diverse and high-quality offerings, according to Polish head of Mission in Doha, Tomasz Sadzinski.

Speaking to reporters on the sidelines of the event, the envoy said that while LuLu Group remains a key partner in bringing Polish foodstuffs to Qatar, the embassy is actively engaging with other stakeholders to broaden market access for Polish products — ranging from gourmet food to beauty items, among others.

“Currently, LuLu is our focus because they initiated this idea a number of years ago, but obviously we’re working with all our partners,” Sadzinski said, pointing to the recent celebration of Polish National Day on May 6 at the Sheraton Grand Doha, where several Qatari brands that import Polish goods were invited as partners.

“We want to get everyone on board, everyone bringing all sorts of products from Poland to Qatar, and we’re looking for opportunities to support one another,” he said.

While the presence of Polish cuisine in Qatar remains modest, anchored by the sole Polka Restaurant, Sadzinski expressed optimism that Polish culinary offerings will continue to grow in visibility.

“Restaurant business is challenging, of course, but initiatives like Taste of Poland will promote our food more. Many chefs here already know how to prepare dishes like pierogi or different Polish meat products,” he noted, as he encouraged Qatar’s residents to “discover Poland, visit Poland, enjoy Poland, and also ‘taste’ Poland”.

On the regional scale, Sadzinski said the Polish embassy sees strong potential in Qatar’s market, where consumers with significant purchasing power are increasingly interested in exploring new products. Its strategy aims to cater not only to Qatari nationals but also to the country’s diverse expatriate population.

The envoy also noted that Poland, with its deep agricultural traditions and vast green fields, has seen record-breaking agri-food exports recently, exceeding €53billion in 2023. Increasingly, he said these exports are reaching markets outside the European Union.

According to Sadzinski, the LuLu Group’s regional footprint offers added value by positioning Polish products not only for Qatari consumers but also for neighbouring Gulf countries.

“The very good thing about what LuLu is doing is that it’s not looking solely at the Qatari market but also has a regional perspective. That is the added value of this co-operation," Sadzinski said.
Related Story