CHANEL, the French brand synonymous for luxury, is showcasing some of its latest collections at the ongoing Doha Jewellery and Watches Exhibition (DJWE) 2025.

Stationed at the Fifty One East pavilion, the iconic brand is presenting some of its exquisite and stunning jewellery and watches collections, enchanting the visitors.

CHANEL is bringing a unique perspective to the DJWE, enabling visitors to retrace the history of its most cherished icons, its renowned fine jewellery collections, and the latest high-end watches.

The French House is showcasing its iconic COCO CRUSH, inspired by the quilted motif, a signature of the House since 1955; Collection N°5, an homage to the most iconic number in CHANEL’s history; and Plume de CHANEL, an elegant reinterpretation of the feather motif, emblematic of the House since 1932.

CHANEL is also presenting at the exhibition the latest novelties from its celebrated timepieces, including J12, an icon in watchmaking, Mademoiselle Privé, and Première, offering a captivating glimpse into the timeless artistry and innovation that define the House.

CHANEL’s Musical Clock Couture Workshop is a masterpiece of technical and aesthetic sophistication. This creation merges artistry with precision, bringing Gabrielle Chanel’s apartment to life. The automation features couture busts that move in a graceful choreography to the melody of ‘My Woman’ by Al Bowlly. The diamond encrusted chandelier, gold plinth and meticulously crafted musical mechanism are a testament to CHANEL’s extraordinary craftsmanship. The unique time display on a tape measure and the winding key, suspended from a gold chain necklace, further elevates it as a true tour de force.

Another major attraction is the CHANEL J12 X-Ray Pink Edition, introduced in 2024 with limited number and designed to highlight the striking hue of pink sapphires. The J12 Pink Edition watch stands out for its mesmerising design in which the transparent case, dial and the bracelet show off the watch’s mechanics and gems to perfection.

The total of 93 baguette-cut pink sapphires makes this the most adorned piece in this limited collection with these gems even appearing in the bracelet. This is a testament to CHANEL’s commitment and it is limited to only 12 pieces.
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