Dr Hafiz Ali Abdulla
Msheireb Downtown Doha (MDD) highlighted its commitment to sustainability and innovation as it launches its 2nd edition of the Technology Education Finance Fashion and Art (Teffa) on Monday (May 6) at M7.
Msheireb Properties’ Corporate Communications senior director Dr Hafiz Ali Abdulla recently explained that upcoming initiatives at MDD this year aimed at fostering knowledge-sharing and engaging the participants in topics such as design thinking and artificial intelligence (AI).
A partnership between Doha Design District and M7, he said these events at MDD, including Teffa (concluding on May 8), form part of a series of initiatives that target the young generation: “To know more about AI, design and there will be a number of workshops (and talks) that will engage people to learn (more) about it”.
Building on the success of the recently concluded Innovation by Design Summit in April, Dr Abdulla stressed Msheireb’s role as a leader in sustainable urban development, describing it as the region's first sustainable smart city regeneration project.
Teffa, is set to shine a spotlight on AI, blockchain, and the business of fashion, aimed at showcasing how technological innovation can shape the future of design and fashion industries with a focus on sustainability and the circular economy. Over three days, attendees will participate in panel discussions, artistic performances, and interactive workshops on topics such as upcycling and AI gaming.
Msheireb unveiled on Saturday a strategic collaboration with Metahug, the innovative gaming studio, aimed at introducing an immersive Roblox experience. This interactive platform enables players to explore Qatar’s rich culture.
In a press statement, Msheireb noted that this partnership was launched on the sidelines of Teffa, seeking to merge educational content with engaging gaming elements, highlighting Qatar’s sustainable innovations, creative expertise, and rich heritage.
