The brand has committed QR 2.3mn towards the distribution of Iftar meals amongst the needy during the holy month.
These initiatives are planned in addition to the ESG (environmental, social and governance) initiatives conducted by the group throughout the year in the 13 countries of operation.
The brand will associate with embassies, authorities, non-governmental organisations (NGOs), and like-minded organisations to carry out community welfare and empowerment acts throughout the holy month, including the distribution of Iftar meals and food provision kits to deserving families and individuals.
These endeavours by Malabar Gold & Diamonds are anticipated to significantly benefit the underprivileged segments of our society.
Over 180,000 Iftar meals will be distributed as part of this year’s Ramadan food distribution drive across the UAE, Saudi Arabia, Bahrain, Qatar, Oman, Kuwait, Malaysia, Singapore, the US, the UK, Canada, and Australia.
In Qatar, Iftar meals will be distributed amongst labourers in Wakra, Wukair, Shahaniya, Jabiya, Al Khor, and Markhya.
The meal distribution drive will be conducted in association with Qatar Sparsham, Youth Forum, Cultural Forum, Sanskriti, ICBF and FOCUS Qatar.
“Our dedication to championing social welfare initiatives has been a central component of our operations since our inception in 1993 and has remained steadfast over the years,” said Malabar Group chairman MP Ahammed. “With Ramadan reflecting the spirit of piousness and generosity, we are reaffirming our commitment to bringing about a positive impact in the community through our food kit distribution.”
“The month-long welfare activities that we carry out every year during Ramadan is spearheaded by the goodwill of our entire team,” said Malabar Group vice-chairman Abdul Salam K P. “Right from identifying communities that require our assistance to participating in the distribution of Iftar meals, our team members actively volunteer for every aspect of this initiative.”
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