The debut of Geneva International Motor Show (GIMS) in Qatar underlines the country’s increasing global prominence as a leading venue for significant, large-scale international events, Qatar Tourism (QT) chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker has said.
“At the crossroads of East and West, and as a pioneering state that has welcomed innovation and development across diverse sectors, Qatar is a fitting destination for this prestigious motor show’s first foray outside of its home country of Switzerland,” he said at GIMS Qatar media day Friday, held at the Doha Exhibition and Convention Centre (DECC).
A 10,000sqm space at DECC serves as the stage for 30 leading automotive brands, showcasing their new models and unveiling some of the latest innovations in the industry.
HE al-Baker added that the move to make Qatar the permanent host for GIMS every two years highlights the country’s commitment to fostering advancement, pushing boundaries, and nurturing automotive talent for the future.
At the GIMS Qatar media day, several automotive brands have unveiled their latest global and regional model launches, including Exceed, Kia, Vinfast, Porsche, Mercedes-Benz, BMW, Mini, Lynk & Co, Chery, Omoda, and Jaecoo, among others.
The Classics Gallery, which showcases rare and vintage vehicles that cast a spotlight on automobiles with a distinctive Qatari heritage and lineage, is expected to attract car enthusiasts and collectors.
“At Qatar Tourism, we are proud to organise and host successful exhibitions in the areas of business, technology, wellness, finance, healthcare, transport, and many others, all of which signal Qatar’s ability to leverage its innovative infrastructure and create a productive, safe, and exciting environment for all kinds of travellers,” he said.
Over the past decade, HE al-Baker noted that Qatar implemented a dynamic and ambitious strategy to boost its tourism sector. This, he added, involved significant investment to develop new tourism assets, fortify the country’s infrastructure, and diversify offerings, consisting of business, sports, cruise, and other vital tourism pillars.
With its striking skyline, traditional markets, and pristine beaches, HE al-Baker said Qatar offers a diverse range of experiences, from thrilling desert adventures to immersive art exhibitions and exceptional dining opportunities.
In addition to the main exhibition of the event, running until October 14, he pointed out that immersive experiences will unfold at multiple locations. These include the breathtaking Sealine coastal area, the iconic National Museum of Qatar, the recently revamped Lusail International Circuit, and the family-friendly Lusail Boulevard.
“We trust that our visitors will experience Qatar’s warm, authentic hospitality and its incredible fusion of history and modernity,” he added.
GIMS CEO Sandro Mesquita praised Qatar Tourism's efforts made over two years to host the exhibition. GIMS has a long history since 1905 of unveiling the future of cars, and has offered car companies opportunities for communication and promotion for many years.
Mesquita described the event a suitable place for demonstrating excellence, whether it is a brand displaying its latest hyper car, a startup entering the market, or a major manufacturing company unveiling its electric vehicle strategy.
GIMS Qatar 2023 will open to the general public from Saturday until Oct 14.
Related Story