The summer season and the anticipated return of vacationing citizens and residents who arrive in time for the opening of classes provide hypermarkets in Qatar with opportunities to offer a varied range of promotions.
Summer in Qatar is when many people go outside the country for vacation but despite the slowdown, hypermarkets have been launching creative promotions to encourage sales.
LuLu Hypermarket is currently running its ‘10/15/20/30 Promotion’, which will conclude on August 6. Speaking to Gulf Times yesterday, Lulu Hypermarket Qatar marketing manager Mohamed Shihab said the company is working closely with local and international suppliers to ensure that LuLu stores across the country are well-stocked as the promo offers discounts on more than 1,500 food and non-food items.
Shihab said the promo offers customers a wide selection of grocery, fresh food, fruits, vegetables, household items, textiles, footwear, health and beauty products, sports goods, home decor, stationery, toys, and electronics, among other quality items available at affordable prices.
In an earlier statement, LuLu Hypermarket Qatar announced that the Hot Food and Bakery sections are offering “tailor-made innovative value combo offers” on Arabic, Western, Chinese, South Indian and North Indian cuisine, including a wide selection of other bakery delights.
Shihab said LuLu, in collaboration with Kalyan Jewellers, is also running the ‘Win 1.5kg Gold and QR100,000 LuLu Gift Voucher’ promo. Earlier, LuLu also launched its ‘Let’s Connect’ promo followed by the ‘Digitech’ promo, which offered shoppers discounts on smartphones, laptops, tablets, accessories, and a variety of Internet of Things (IoT) products.
From August 10, Shihab noted that LuLu will commence its ‘back to school’ promo, which will feature exclusive offers on a variety of stationery items, school bags, lunch boxes, water bottles, and snacks, among others.
Despite the drop in Qatar’s population this summer, Shihab said LuLu witnessed a 25% growth in the hypermarket’s e-commerce platform. He added that LuLu is also working closely with a popular local delivery app to ensure online shoppers get their items easily and on time.
Similarly, Safari marketing manager Abdul Samad K Y, said the hypermarket has implemented various promotions on various groceries items, including the ‘chicken festival’, as well as the ‘salad festival’, which starts today (August 1). He noted that shoppers are also anticipating the juice, food, and dates festivals, which are coming soon.
The current summer trends at Safari, Samad pointed out, include home appliances, such as air conditioners and air coolers. Earlier, he said Safari launched attractive deals and promos on electronic items, such as the PS5 and other game consoles.
Samad said Safari will launch its ‘back to school’ promotion on August 15, which will include items like shoes, school bags, and assorted stationeries, as well as electronic items like laptops and tablets.
He also said Safari is maximising the use of social media platforms like Facebook, Instagram, Twitter, and TikTok, as well as newspaper advertisements to boost the company’s marketing strategy.
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