Car enthusiasts will experience “an auto show beyond all expectations” at the first Geneva International Motor Show Qatar (GIMS Qatar), scheduled from October 5 to 14 across multiple locations in the country, including the Inland Sea, Doha Corniche and the Lusail International Circuit.
The 10-day event, organised by GIMS and Qatar Tourism, will be staged to coincide with the Formula 1 Qatar Grand Prix 2023 in Doha on October 8 and expected to attract 200,000 visitors from across the globe.
While the main exhibition will take place at the Doha Exhibition and Convention Centre (DECC), some of the most prominent locations in Qatar will also serve as venues for this first-of-its-kind and cutting-edge motoring festival.
Visitors will have the opportunity to test drive vehicles off-road in Qatar’s southern area as part of the Sealine Desert Camp where exhibitors can demonstrate the capability of their vehicles, in addition to offering VIP hospitality to guests.
The unique desert landscape and its tidal inland sea represents an off-road challenge for any 4X4 lover, it was explained at a press preview Monday in the presence of Qatar Tourism COO Berthold Trenkel and other officials.
Apart from the new reveals at DECC, GIMS Qatar exhibitors will also host rides and drives at the Lusail International Circuit (20km north of Doha), a state-of-the-art track currently being renovated for the Formula 1 event.
The event will hold a Parade of Excellence to highlight “the best of automotive on the streets of Doha, bringing together exhibitors, customers and visitors for a memorable evening.”
Across a 6km stretch of Doha Corniche, the parade “will bring the energy and dynamism of GIMS Qatar to the Doha waterfront as the second weekend begins. As dusk turns to evening, the parade will unite the country and its visitors in a passionate celebration of all the things automotive, providing an opportunity for brands to host their existing and prospective customers.”
At DECC’s 29,000sqm exhibition space, an array of limited edition vehicles and supercars, among others, will be showcased in an immersive and extraordinary setting. A modern venue at the heart of Doha, the world-class and award-winning facility has hosted more than 250 exhibitions and events since it opened in 2015.
GIMS Qatar, which puts a spotlight on the “designs, innovation and automotive technology in the exhibitions of automobiles, first-time reveals and various test drives”, will take place every two years.
Multiple venues for Geneva Int'l Motor Show Qatar
Locations include Inland Sea, Doha Corniche and Lusail International Circuit
Qatar Tourism COO Berthold Trenkel at the GIMS Qatar press preview Monday. PICTURE: Thajudheen.