The “J by Joelle” Jewellery brand, which has made its entry to the Doha Jewellery and Watches Exhibition (DJWE 2023), has already made a mark with some of its beautiful collections.
"We are very much excited about the exhibition which is truly amazing,” owner and designer Joelle Moughalian told *Gulf Times. “It is a great place and the visitors are very happy with our pieces.”
Moughalian, who is at the booth for luxury piercing and providing customised earrings, explains that the idea is to pierce the ear with real gold and diamond stones.
"But the concept mainly focuses on the shape and the size of each client’s earm,” she said. “Sometimes we customise the pieces depending on the ear shape of the customer.”
The brand, already available at Fifty One East, specialises in all kinds of jewellery, especially ear styling and luxury piercing with the main focus on comfort and beauty.
“J by Joelle” offers high-quality modernist jewellery that is multifunctional, evoking power, creativity, and femininity all at once.
Designed to be personalised, each piece in the jewellery collection, whether its earrings, smartwatch jewellery, necklaces, or bracelets, could be worn to elevate the look.
The goal of the brand is to make ordinary products extraordinary.
“We create comfortable, trendy, multi-functional pieces that will let the clients have a final product that they love and use day to night, whether they are attending a casual brunch, gym session, or a fancy night out,” Moughalian said. “We want to bring added value to every piece that we work on and to help people find the earrings, necklaces, bracelets, or anklets that are perfect for every occasion. Ear styling is a fun journey that the clients start by choosing their favourite items.”
“We make sure to provide the best piercing experience for everyone by using the flat mechanism so they can add stylish earrings that suit their ear shape, and that they love on the spot,” she added.
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