Shelley & Co has returned to the Doha Jewellery and Watches Exhibition (DJWE) this year with special pieces under its ‘Convertible’ collection: ornaments that can be worn as high jewellery and daily wear. The brand, owned by Shelley Kabilu, is a leading expert, source, supplier and manufacturer of natural fancy colour diamonds to the global diamond and jewellery industry.
“This year I am showcasing pieces that have duality. Our Convertible jewellery collection includes pink diamond rings that can be converted into necklaces. Both elegant and chic, these pieces can be understated and magnificent at the same time,” Shelley told 'Gulf Times'.
Besides Convertible, Shelley is also presenting a number of other classic collections at her booth at the Almajed pavilion at the 19th edition of DJWE, concluding tomorrow (Saturday) at the Doha Exhibition and Convention Centre. She said the Yellow Diamond daily wear, and high jewellery collections are getting lots of attention and requests and 'there is something for everyone' given the price range.
“The Pink Diamond jewellery collection has been loved by our clients, who come to us especially for these pieces. We have a 2-carat Cushion Cut Blue Diamond Ring on display for a client who wants something one of a kind,” she said.
Shelley also debuts its new Constellation Rose collection at DJWE 2023, a daily wear collection that is modern and a combination of her love of roses, and the galaxy. She noted that her Solitaire collection is “a staple, beautiful diamond studs, and features solitaire rings and pendants with a variety of diamond shapes, sizes, and price ranges."
“We customise, and give personal attention to our clients in search for the perfect diamonds for their solitaire needs. These pieces have been made with love and attention to detail with a unique and timeless look and feel.
“I am a perfectionist so if I am not happy with a piece during production, I will keep remaking it until I am happy with the end result. I am also extremely picky when it comes to sourcing diamonds and gems. Which shows, and is felt when the pieces are being worn,” Shelley said.
She cited the brand’s growing popularity especially post Covid-19 pandemic, noting there have been new collections inspired by client requests and trends. Shelley is also looking forward to opening a retail store in Doha at some point in the future.
About DJWE, she said the latest edition has been exciting and “to be here after the World Cup, seeing Doha become a destination to visit. I was here for the finals and it was amazing!"