Indian jeweller Rose launches new collection at DJWE

Rose, one of India’s leading jewellery houses, is launching its Rocks N Rose fine jewellery collection at the Doha Jewellery and Watches Exhibition's (DJWE) Alfardan Jewellery pavilion.
Featuring unique and exquisite pieces, Rose founder and senior sales director – Luxury Purnima Sheth told Gulf Times that the jeweller will be exhibiting its iconic Colours of Life and Opera collections, as well as Rocks N Rose that combines 1 carat solitaires with colour stones and coloured gold in a unique Rose way.
"These statement pieces are perfect for daily wear and can be dressed up and down depending on the occasion. We look forward to an exciting DJWE that will surpass all our expectations. After a tremendous response and welcome by the Qatari people, Rose has now launched four shops in Doha in partnership with Alfardan," she said.
About the opportunities during and after the Covid-19 pandemic in terms of the design of pieces/collection, sales, expansion, and target clients, Sheth said: “The Covid-19 pandemic gave us a lot of time to regroup and rethink our strategies. Ever since, we have launched a collection of fine jewellery and expanded our footprint with four shops in Doha and one in Dubai, along with our partners Alfardan. These have helped us grow almost 50% since pre Covid levels.”
The 42-year-old company from India has been participating in the DJWE as part of the Alfardan Group in the last nine years. Apart from its two retail stores for jewellery in Mumbai and Delhi, Rose also operated a multi-brand watch store in Mumbai.
“This is the first year DJWE will be back in February since 2020 and we are very optimistic and excited about the turnout and sales,” Sheth added.