A number of novelty pieces and collections such as Louis Vuitton’s 'Fantasy necklace' will be showcased for the first time at the Doha Jewellery and Watches Exhibition (DJWE), set from February 20 to 25 at the Doha Exhibition and Conference Centre (DECC).
"Louis Vuitton's 2.56-carat Monogram flower-cut diamond represents the kind of bold design that is the hallmark of DJWE,” Qatar Tourism chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker told a press conference Sunday.

Large number of international visitors expected

With 96 countries granted visa on arrival in Qatar, Qatar Tourism (QT) is looking forward to welcoming a large number of international visitors at DJWE 2023, which will run in the midst of QT’s ‘Feel Winter in Qatar’ seasonal campaign.

“Returning to the DECC this year, visitors can marvel at the exquisite craftsmanship of over 500 globally admired jewellery and watch brands during the event. Many of Qatar’s leading jewellery brands will be revealing their latest collections, providing guests with plenty of reasons to visit,” he explained.
Under the patronage of HE Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, DJWE’s 19th edition will bring together the most prominent local and international jewellers, including Alfardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Al Muftah Jewellery, Amiri Gems, Bulgari, Blue Salon, Fifty One East and Louis Vuitton in a 33,000sqm venue.
Exhibitors will be showcasing new brands, limited-edition collections, and exceptional luxury pieces, including the debut of regional giant Damas Jewellery and the reveal of its unique Alif collection.
New to this year’s exhibition is an exciting partnership with internationally-renowned Qatari composer, Dana Alfardan, who created the campaign’s musical score, al-Baker said.
He announced that DJWE this year will also feature a ‘designing with purpose’, which features a special partnership between Education Above All (EAA) and Valentino. A limited-edition collection of Valentino accessories that carries the EAA logo is to be unveiled.
Parts of the proceeds from the sales will be given to EAA’s education project, benefitting a large number of children worldwide, according to EAA.
“As the official airline partner of DJWE, Qatar Airways is pleased to bring onboard two of Qatar Duty Free’s most iconic cafés, where visitors can savour the delicious food and beverages available at Harrod’s Tea Rooms and Venchi,” al-Baker said.
Qatar Airways is the official airline partner and QNB the official sponsor of the latest edition of DJWE. Phillips, a leading global platform for buying and selling 20th and 21st-century art and design, will also be present at this year’s exhibition, al-Baker added. Phillips, in association with Bacs & Russo holds the world record for the most successful watch auctions.
DJWE will again put a spotlight on Qatar Tourism’s Qatari Designers initiative, a long-running platform highlighting its ongoing commitment to support local creative talent. Established in 2017, the programme provided some of Qatar’s most recognised contemporary jewellery and watch brands with a platform to help elevate their developing businesses.
Visitors will also see the return of the stunning Turkish and Indian pavilions, featuring different brands and bespoke designs that celebrate the unique heritage and culture of the two countries.
Described as the only business-to-consumer event of its kind in the region, al-Baker said this year’s DJWE is expected to attract more than 30,000 visitors from different parts of the globe.
In a press statement, QNB’s Group chief business officer Yousef Mahmoud al-Neama said: “QNB Group is proud of its participation as the official sponsor to the 19th edition of the Doha Jewellery and Watches Exhibition, which has become a banner for luxury and elegance in Qatar and the region.
“Sponsoring this event is an annual tradition that the Bank maintains and that demonstrates our commitment to support national events and implement the Qatar National Vision 2030 which aims to diversify the local economy.
“In addition, our participation provides an important opportunity to position the QNB brand among the world’s finest and can encourage the local brands which are taking up a greater role in the exhibition. We hope that the exhibition will continue its success as an annual event that is highly anticipated by jewellery and luxury watch enthusiasts in the region.”
An impressive array of extremely rare and exquisite pearls from the Hussain Alfardan Gallery, a personal collection of natural pearls and part of Alfardan Jewellery, was also presented at the press conference.
The latest designs by the uniquely Qatari concept, Papillon Jewellery, which was launched in 2011 by Noora al-Ansari, were also displayed at the event.
IDT Gemological Laboratories’ presence at DJWE – a new partnership under Al Darwish Jewellery – will give customers the opportunity to have their jewellery examined and certified by an internationally certified institute.
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