The New York Stock Exchange (NYSE)-listed IAA, a leading global digital marketplace connecting vehicle buyers and sellers, has entered into a strategic market alliance with the Qatar Free Zone (QFZ)-based Jumla Automotive Trading as part of its efforts to expand global buyer base in the Middle East.
Jumla will operate an IAA Auction Center in Doha, helping local buyers in the region to research, bid, buy and transport vehicles from IAA auctions. The first auction in Qatar through IAA's bidding platform 'AuctionNow' will take place on January 23.
As a new alliance, Jumla will leverage IAA’s bidding platform to operate its auctions, increasing reach for sellers by integrating its inventory with
“We are thrilled to enter Qatar adding to our over 50 branded locations in more than 20 countries and helping to drive continued aggressive growth of our buyer base globally and specifically in the Middle East,” said John Kett, chief executive officer and president of IAA.
Highlighting that Jumla Automotive Trading enjoys a strong reputation for excellence and customer satisfaction, he said IAA is eager to combine their strong customer relationships with its technology and world-class platform to meet the needs of more buyers in the region.
“We are proud of working with IAA to bring Qatar's expansive range of vehicles to an international marketplace. IAA’s global brand and network will be a vital asset as we look to improve and streamline the buying experience for our customers in Qatar,” said Demetri Melekos, chief operating officer and co-founder of Jumla Automotive Trading.
With the help of IAA’s platform, he said its highly trained and qualified team will work efficiently to tailor the process of purchasing a vehicle to each customer’s individual needs and preferences.
Headquartered near Chicago in Westchester, Illinois; IAA serves a global buyer base – located throughout over 170 countries – and a full spectrum of sellers, including insurers, dealerships, fleet lease and rental car companies, and charitable organisations.
IAA offers sellers a comprehensive suite of services aimed at maximising vehicle value, reducing administrative costs, shortening selling cycle time and delivering the highest economic returns.