With FIFA World Cup Qatar 2022 coming to a spectacular and stunning close, a special programme set up in connection with the successful bid of the tournament is leaving a lasting legacy for the entire globe.
Generation Amazing, launched in 2010 by the Supreme Committee for Delivery & Legacy (SC) as part of Qatar’s bid for the FIFA World Cup 2022, has now been turned into a foundation to continue its activities in different parts of the world.
“Generation Amazing is now officially a foundation that will continue to empower and unlock human potential and will cement its role as a centre for youth excellence and leadership around the world for many years to come,” HE Hassan al-Thawadi, secretary-general, SC announced at a programme prior to the World Cup in Qatar.
“When we host the final match at Lusail Stadium and when the last ball is kicked and the FIFA World Cup Qatar 2022 champion is crowned, that will be the final day of World Cup 2022. However, it will serve as a launch pad for Generation Amazing legacy. Your inspiring stories will continue to be written over the coming years and decades,” al-Thawadi had told the Generation Amazing team at the event.
Generation Amazing’s football for development outreach and education programmes help support vulnerable and displaced people. The goal is to empower new generations of young leaders to transform their communities and generate positive social development through the creation of sustainable programmes.
Over 1mn people in more than 35 countries across Africa, Asia and the Americas have already benefitted from the programmes.
Generation Amazing has established long-term partnerships with FIFA Foundation, the International Federation of Red Cross and Red Crescent Societies, Education Above All, the United Nations High Commissioner for Refugees, and CONCACAF, football’s governing body for North, Central America and the Caribbean. Generation Amazing has also built more than 30 football pitches for under-privileged communities across the Middle East and Asia over the past 10 years.
Beyond 2022, Generation Amazing Foundation will continue to use sports as a tool for lasting social change with the vision to use football to transfer skills that empower a generation of change makers and their communities. It aims to inspire a generation of young people active in their support for less privileged communities around the world.
“By using the power of football, participants in our programmes learn key life skills such as teamwork, leadership and communication, to address social issues in the places they live,” said Nasser al-Khori, executive director, Generation Amazing Foundation. “With the support of our partners, Generation Amazing is making an important global contribution and working hard to leverage Qatar’s hosting of the FIFA World Cup.”
Generation Amazing Community Clubs are active in four countries and helping people to organise social events, learn key skills and develop community spirit. Community clubs were first established in India and the Philippines in 2020 before new facilities were launched in Qatar and Rwanda earlier this year. Activities delivered as part of the Generation Amazing programme teach sporting values and essential life skills. All the programmes adhere to the United Nations Sustainable Development Goals.
In 2020, Generation Amazing created the first Generation Amazing Community Clubs (GACCs), starting with projects in Tacloban (the Philippines) and Rurka Kalan (India). A safe place to gather, learn and play, the Community Club model is designed to complement and build upon the successes of the Generation Amazing football for development programme in line with United Nation’s Sustainable Development Goals.
In 2022, Generation Amazing launched two GACCs in Qatar, one at the Temporary Afghan Evacuee Camp and the other in Lusail.
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