Plans are in the pipeline to network Qatari buyers and Italian suppliers during the horticultural event Expo Doha 2023, which carries the theme ‘Green Desert, Better Environment’ to be held in Doha in 2023, an official of the Italian Trade Agency (ITA) has said.
The ITA Doha Office will be organising many events next year involving different Italian delegations, including Coldiretti, Italy’s main institutional organisation of agricultural entrepreneurs and farmers based in Rome, Italian Trade Commissioner Paola Lisi told Gulf Times.
Italian ambassador Paolo Toschi also said Coldiretti is very focused on territory and how a single piece of territory can express itself not only in agro-food but also in terms of culture.
“The bottom line is that these farmers represent the local community effectively and reflect Italian culture. Expo Doha 2023 will see the participation of Italian players that represent the territory,” the ambassador said.
He noted that Coldiretti specialises in organising markets that illustrate how a community represents itself in the agri-food sector.
“They do this beautifully in Rome and I’m sure we can also do something similar here in Qatar. The difference between the Coldiretti markets and the traditional access to these services and products is that in these markets you develop a direct connection with the producers or the farmers.
“This initiative provides small, family-owned businesses, as well as well-established companies, access to international markets, such as Qatar in particular. There’s a balance between small and big players. We know that the public likes to perceive the farmer as an individual because that gives you a customised experience, which you don’t get from a larger platform,” Toschi explained.
The ambassador also said Expo Doha 2023 will also open areas of collaboration between Italy and Qatar in the field of sustainability.
“A large endeavour that awaits Qatar next year is the Expo Doha 2023, which is a specialised international exhibition devoted to topics like sustainability in dry lands and how to irrigate and produce in dry lands, among others.
“Another area that we recognise and appreciate is Qatar’s interest in the diversification of energy resources, which is something Italian engineers and scientists are working really hard to identify new solutions. Some of our players are leaders in global markets on several solutions. But there’s a lot that we could do together with Qatar going forward,” Toschi emphasised.
Lisi added: “We can also cooperate in the area of the circular economy. Italy has a strong experience in that field. We are looking forward to cooperate with Qatari companies and authorities in all possible fields.”
Italian ambassador Paolo Toschi and Italian Trade Commissioner Paola Lisi. PICTURE: Thajudheen