Danish-founded Joe & The Juice, a chain of juice bars and coffee shops around the world, is opening an outlet in Qatar in September this year as part of its Middle East expansion plans.
"In Qatar, we will open in September," Joe & The Juice chief executive Thomas Noroxe, told the second Qatar Economic Conference, powered by Bloomberg.
The retailer, which is planning an initial public offering in the US, is also opening an outlet in the UAE in August, Saudi Arabia in September, followed by Kuwait. By the end of 2022, it will have 10 stores in the (Middle East) region.
"We have confidence in the Middle East and been waiting for many years," he said, the region has the potential and prospects.
Joe & The Juice, which has laid out plans to strengthen the revenue stream through global expansion and achieve long-term profitable growth, is eyeing 300 global stores in the short to medium term.
Asked whether the stores in the Middle East would be franchise based or owned; he said it will be franchisee model.
"We have chosen the partners very selectively (here in the region) and we are very happy with the partners we chose," he said, adding the choice of partners was guided not only by their potential but also by understanding how they understand and resonate with the (Joe & the Juice) brand.
Joe & The Juice, founded in Copenhagen, by Kaspar Basse in 2002, has grown into global healthy-eating lifestyle brand, operating in more than 300 locations in 16 countries.
Regarding the menu for the Middle East units, he said it will largely have the same menu that it has in the US and Europe "but we will localise it to the taste of the consumer".
Highlighting that in the Middle East, customers used to stay in the Juice bars for a longer time, he said "we will also look at tapping more of sweet mouth."
For Joe & The Juice, it was very easy to look at the Middle East as the first market because people from the region liked their products when they visit the US and Europe, where it has a strong presence.
"So we will learn from the Middle East, adapt here and then can be ready for the Asian markets in the coming years," he said.
Asked about its food waste, which is much less than the industry average; he said minimising food waste is a particular focus for Joe & The Juice.
It has developed a proprietary food waste app to track waste in real-time through which it ensures no more than 2% food is wasted. In a recent recycling pilot programme, 60% of its waste from juice bars is recycled.
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"In Qatar, we will open in September," Joe & The Juice chief executive Thomas Noroxe, told the second Qatar Economic Conference, powered by Bloomberg.
The retailer, which is planning an initial public offering in the US, is also opening an outlet in the UAE in August, Saudi Arabia in September, followed by Kuwait. By the end of 2022, it will have 10 stores in the (Middle East) region.
"We have confidence in the Middle East and been waiting for many years," he said, the region has the potential and prospects.
Joe & The Juice, which has laid out plans to strengthen the revenue stream through global expansion and achieve long-term profitable growth, is eyeing 300 global stores in the short to medium term.
Asked whether the stores in the Middle East would be franchise based or owned; he said it will be franchisee model.
"We have chosen the partners very selectively (here in the region) and we are very happy with the partners we chose," he said, adding the choice of partners was guided not only by their potential but also by understanding how they understand and resonate with the (Joe & the Juice) brand.
Joe & The Juice, founded in Copenhagen, by Kaspar Basse in 2002, has grown into global healthy-eating lifestyle brand, operating in more than 300 locations in 16 countries.
Regarding the menu for the Middle East units, he said it will largely have the same menu that it has in the US and Europe "but we will localise it to the taste of the consumer".
Highlighting that in the Middle East, customers used to stay in the Juice bars for a longer time, he said "we will also look at tapping more of sweet mouth."
For Joe & The Juice, it was very easy to look at the Middle East as the first market because people from the region liked their products when they visit the US and Europe, where it has a strong presence.
"So we will learn from the Middle East, adapt here and then can be ready for the Asian markets in the coming years," he said.
Asked about its food waste, which is much less than the industry average; he said minimising food waste is a particular focus for Joe & The Juice.
It has developed a proprietary food waste app to track waste in real-time through which it ensures no more than 2% food is wasted. In a recent recycling pilot programme, 60% of its waste from juice bars is recycled.
(Ends)