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As the curtains came down on the 35th edition of the Doha International Book Fair, the atmosphere at the Doha Exhibition and Convention Center reflected far more than the success of another major cultural event. This year’s edition marked a new phase in the fair’s evolution — one where literature, technology, innovation, and community engagement converged to create a more immersive and accessible public experience.With more than 520 publishing houses from 37 countries, over 1.85 million books, and hundreds of thousands of visitors over ten days, the Doha International Book Fair once again reinforced its position as one of the region’s leading cultural platforms. Organized by the Ministry of Culture, the exhibition transformed into a vibrant destination for readers, creators, families, students, and cultural institutions from around the world.**media[449517]**Beyond the record-breaking participation and impressive numbers, what stood out most this year was the fair’s growing ability to create shared community experiences, moments that extended beyond bookshelves and exhibition halls into meaningful cultural interactions for visitors of all ages.At the heart of this transformation was Snoonu, participating for the third consecutive edition as a strategic technology and logistics partner, continuing its mission to support the digitalization of major cultural and sporting events in Qatar in alignment with Qatar National Vision 2030.As part of its long-term contribution to the event’s digital transformation journey, Snoonu introduced the region’s first fully digital book fair experience through a super app platform; a pioneering initiative that expanded access to the Doha International Book Fair beyond the physical venue itself.Through the Snoonu app, users were able to browse books, discover participating publishers, and order directly from the exhibition through a seamless digital experience. The initiative enabled wider segments of the community to remain connected to the fair, particularly those unable to attend in person, while significantly enhancing convenience and accessibility for readers, families, and book enthusiasts. More importantly, the experience introduced a new model for how technology can extend the reach and impact of cultural events beyond traditional physical boundaries.**media[449516]**From the very first moments of the opening ceremony, Snoonu’s presence at the fair was impossible to miss.Welcoming visitors at the entrance of the exhibition was the interactive Snoonu Robot activation, which quickly emerged as one of the defining highlights of this year’s edition. During the official opening tour, His Excellency Prime Minister and Minister of Foreign Affairs Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani visited the activation alongside officials and guests, reflecting the growing national interest in the role technology plays in shaping modern cultural experiences in Qatar.Beyond the official visits and media attention, however, the activation truly came to life through public engagement.**media[449512]**Children gathered around the robot throughout the day, interacting with it through conversations, games, interactive challenges, and photo opportunities. Families watched as young visitors enthusiastically participated in activities and won gifts and vouchers through the experience. What initially began as a technology showcase soon evolved into one of the fair’s most engaging human moments, blending innovation with joy, curiosity, and genuine community interaction.The activation reflected Snoonu’s broader vision of making public events more interactive, accessible, and experience-driven through technology.This vision extended well beyond the robot itself.Throughout the fair, Snoonu continued enhancing the visitor journey through a combination of digital integrations and on-ground services designed to modernize how audiences engage with large-scale events. Visitors were able to discover experiences and activities more seamlessly through the Snoonu platform and S-City integrations, while S-Charge stations placed across the venue helped improve convenience and connectivity during long exhibition days.Over the past three editions, Snoonu’s role at the Doha International Book Fair has evolved from a logistics provider into a broader ecosystem partner focused on accessibility, audience engagement, and digital transformation. This continued involvement reflects the company’s wider contribution to Qatar’s innovation ecosystem and its support for national efforts aimed at building smarter, more connected, and more inclusive public experiences.Yet perhaps one of the most meaningful moments of the fair came through community engagement.As part of its participation, Snoonu organized a special guided cultural visit for young SDG Ambassadors, creating an inspiring educational experience for children and younger generations. The initiative allowed participants to explore the fair through interactive learning and exposure to literature, culture, and creativity in a way that connected education with real-world community experiences.The visit reflected a growing understanding that events like the Doha International Book Fair are no longer simply exhibitions; they are platforms for inspiration, inclusion, youth engagement, and social connection.As visitors, families, and publishers left the fairgrounds at the end of the ten-day event, the success of this year’s edition was measured not only in attendance figures or international participation, but also in the experiences shared across every corner of the exhibition.In many ways, the Doha International Book Fair 2026 demonstrated how Qatar’s cultural landscape continues to evolve, where books remain at the center, while technology, accessibility, and community increasingly shape how those stories are experienced.Through its continued involvement, Snoonu demonstrated how local technology platforms can actively contribute to shaping the future of cultural experiences in Qatar by bridging innovation, accessibility, and community engagement within some of the country’s most prominent national events.

The 35th edition of the Doha International Book Fair (DIBF) is proving to be more than a celebration of literature. For many visitors, the annual event, running until May 23 at the Doha Exhibition and Convention Centre (DECC), has become an unexpected gateway to new hobbies, from the meditative strokes of Arabic calligraphy to the structured creativity of paint-by-numbers kits. Among the fair’s more distinctive participants is Nagi Alsaygh, who owns Resha and Hebr for Arabic Calligraphy at Al Wakrah Old Souq.**media[446967]**The Alsaygh name carries weight in Doha, he told Gulf Times on the sidelines of the book fair, explaining that it means goldsmith in Arabic. His father, Omar, ran a decades-old goldsmithing business in Doha. However, Alsaygh has chosen a different medium to preserve Qatari heritage. According to Alsaygh, he first fell in love with calligraphy as a secondary school student in Qatar, a passion he set aside during his university years in the US and a subsequent corporate career. It was his daughter who encouraged him to take up a hobby during retirement, prompting his return to calligraphy. He has since opened his shop and has been participating in the book fair for the past six years. “Calligraphy is deeply embedded in Qatari heritage and culture, and I feel a responsibility to help keep that tradition alive. This art form is also part of Qatar’s identity. And if I can help ensure it is not forgotten, then my shop has served its purpose,” Alsaygh emphasised. At his DIBF stall, visitors can commission personalised bookmarks and small calligraphic items, while also browsing an array of supplies, including nibs, pen holders, inks, gouaches, and paper. A wide collection of ornate feather dip pens has proven particularly popular, drawing customers who purchase them as decorative gifts rather than strictly as writing instruments. Alsaygh added that he has observed a resurgence of interest in calligraphy, especially among the youth. The creative offerings at this year’s fair extend to paint by numbers kits, a hobby long associated with children but now drawing a broader following. Soumia el-Meknassi, the general manager of the Cezanne Publishing stall from Morocco, said her customers span in age from children as young as six to seniors, with many young adults among the regulars. Her stall offers a variety of kits that recreate iconic works by masters, such as Van Gogh and Monet.**media[446966]**“Paint by numbers has evolved well beyond a children’s pastime. Today, it is for everyone, and that is what makes it so exciting. People of all ages have embraced them enthusiastically, and that tells you something about their appeal. With more and more paint by numbers kits appearing on the market, anyone can be an artist,” el-Meknassi explained. She noted that many customers return regularly for different kits, describing the activity as a form of “therapy through art.” Houda, who also hails from Morocco, manages the Harpers Books & Creativity stall. She said the kits offer children and young adults a productive alternative to screens, giving them space to explore their creativity. “Painting by numbers keeps children and young adults away from video games and electronic gadgets, and gives them a chance to create something with their own hands,” Houda said. Her stall draws a wide range of customers with kits featuring characters from popular Japanese manga and anime alongside classical paintings. She noted that the process is accessible to beginners. “The process is far simpler than it looks: colours are pre-matched and ready to use, removing any barrier for first-time painters. It is a creative outlet that does not demand any prior skill; you simply follow the numbers, and the painting takes shape,” she pointed out. Also on display inside another stall at the book fair are paint by diamond kits - a variation on the paint by numbers concept that uses small resin gems in place of paint to fill in numbered canvases, adding a tactile, mosaic-like dimension to the hobby. 

When The Sorrow of War was honoured by Vietnam's government as one of the 50 greatest works of literature and art since reunification, some conservative figures reacted with fury – suggesting the novel's unvarnished depictions of the war diminished the victors' heroism.However, the controversy that exploded across social media has only sparked renewed interest in Bao Ninh's haunting classic and forced bookstores to scramble to keep pace with surging demand."I only knew about this novel because of these online discussions," said Le Hien, 25, who tried to buy the book at several bookstores in the capital Hanoi this week but found they were all out of stock. "I was very surprised the book was sold out that quickly. I couldn't believe its sales went crazy."First published in 1987 as The Destiny of Love, the novel is narrated by a young North Vietnamese soldier who, like Ninh himself, served in a battalion that was almost entirely wiped out.He is stalked by memories of the "jungle of screaming souls" and tortured by thoughts of his girlfriend's sexual assault at the hands of fellow North Vietnamese men.The book was met with instant acclaim abroad and controversy at home, where most war literature emphasised valour and sacrifice over cruelty and suffering.The novel's inclusion in the 50-best list in late November touched off another round of recrimination even as it flew off shelves."This book has been debated for ages," said Nguyen, a bookseller on Hanoi's Nguyen Xi book street, who gave only his first name for fear of inviting backlash against his store. "It has always sold steadily. It has never sold out like it did this time, though."Nguyen Thanh Tuan, a former head of the military's propaganda department, wrote on Facebook earlier this month that the novel "aimed to diminish the heroism of our army... fabricating and distorting the truth of the heroic struggle and immense sacrifices of millions of people".Tuan's post calling for the honour to be revoked received thousands of likes and ricocheted across social media, garnering support especially from war veterans.However, many others defended the decision to honour the book."If we demand that a novel function like a battle report, we are forcing literature to perform the work of another profession," said literary critic Ha Thanh Van.The Sorrow of War continues to move readers nearly 40 years after its publication because it "delves into the dark corners of memory, where war continues to exist as haunting memories, traumas, lingering regrets", she said.Ngoc Tran, a 12th grade student in Hanoi, said she didn't think the work "tarnishes the image of Vietnamese soldiers from the past"."It just reveals more truth about human nature," she told AFP.However, while the debate has opened up old societal rifts, it has also propelled the book to new heights of visibility, especially among young readers like Tran, born after its initial publication."After the controversy about the award went viral online, more people became interested and started looking to buy (the book)," said bookseller Nguyen.Another bookseller on the same street who declined to give his name said that sales had been slow before the furore "but suddenly we're sold out".AFP journalists found five copies of the book at Ngan Nga bookstore in the capital, but many other vendors had been cleared out.Nguyen Hai Dang, an editor at Tre Publishing House which has a lifetime agreement with Ninh, was quoted in state media as saying the controversy had prompted a flurry of orders, causing the central warehouse to fall behind.Dang said a planned reprinting was already underway, however, and that the publisher had run off 15,000 copies so far this year.It has printed about 80,000 copies since its agreement began in 2011.The novel is also an international bestseller and has been translated into more than 15 languages. 

Qatar Reads, an initiative under Qatar National Library (QNL), has partnered with Qatar Museums to launch "Cultural Crossroads: Qatar, Argentina, and Chile 2025," a new collaboration under the Years of Culture program.The cultural exchange program aims to foster mutual understanding between nations through a focus on shared heritage, literature, art, creative industries, and innovation.Through Qatar Reads Family Reading Program, the collaboration invites children and families across Qatar to explore the vibrant cultures of both Argentina and Chile, highlighting their distinct histories, artistic traditions, and storytelling heritage, from Argentina's literary legacy and tango influences to Chile's celebrated poetry and folklore.Among the materials developed for this collaboration are new cultural stories and reading resources inspired by the traditions, art, and landscapes of Argentina and Chile, encouraging young readers to discover connections between Qatar and these countries through storytelling.The Ambassador of Argentina to Qatar, Guillermo Nicolás noted that the collaboration reflects a shared belief in the power of culture and literature to unite people. He said the initiative introduces Argentinian and Chilean stories and art to children in Qatar, helping to build "a future where understanding and mutual respect thrive.""Stories are bridges between cultures. Through initiatives like this, we introduce children to the beauty of Argentina's and Chile's heritage while also deepening their understanding of Qatar's role in celebrating global diversity. The Years of Culture program is proud to support projects that inspire empathy, friendship, and curiosity from an early age," said Years of Culture Advisor on Latin America Mohammed Al Kuwari.Adding to this, Qatar Reads Manager Fatema Al Malki emphasized that the initiative continues Qatar Reads' efforts to make reading an adventure for every family. "Partnering with the embassies of Argentina and Chile, along with Years of Culture, allows us to open new cultural horizons for families in Qatar," she said. "These stories remind us how books can bring the world closer to every child's home."To conclude the month-long celebration, Qatar Reads, in collaboration with the National Museum of Qatar (NMoQ) and Years of Culture, will host a closing cultural event on Nov.1, 2025. The event will welcome 100 children for hands-on activities inspired by Argentinian and Chilean heritage, celebrating the creativity, storytelling, and traditions of both nations.The Cultural Crossroads theme highlights the power of storytelling in connecting communities across continents. Through ongoing partnerships with embassies, museums, and cultural institutions, Qatar Reads continues to champion creativity, literacy, and intercultural dialogue.

The Indian Cultural Centre (ICC) Telugu Literature Club, in association with the Telugu community, celebrated Telugu Language Day.The event highlighted the rich literary heritage and cultural significance of the Telugu language, one of India’s classical languages known for its poetic depth and elegance.All four leading organisations— Telugu Kala Samiti, Telangana Praja Samiti, Telangana Jagruthi, and Andhra Kala Vedika—actively participated, showcasing the unity and vibrancy of the Telugu community in Qatar.The event commenced with a welcome by ICC's head of HR, Admin & Consular, Rakesh Wagh. The presidential address was delivered by ICC general secretary Abraham K Joseph.Ravindra Prasad (head of Affiliation) and Venkappa Bhagavatula (head of In-house Activities), delivered felicitation speeches emphasising the importance and enduring legacy of Telugu Language Day.The cultural programme featured performances, including Telugu songs, proverb-based stories, an EK Patrabhinayam (solo drama), a Telugu language quiz, and tongue twister competitions, all reflecting the language’s artistic and intellectual legacy.Prominent Telugu community leaders Harish Reddy, Sathyanarayana, and Ashok as well as ICC managing committee members were present. The event concluded with a vote of thanks by Vikram.