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Thursday, September 17, 2026 | Daily Newspaper published by GPPC Doha, Qatar.

Tag Results for "cultural investment" (2 articles)

Gulf Times
Qatar

Sheikha Al Mayassa: Qatar's culture rooted in heritage

Qatar’s cultural development has been guided by an ambition to remain firmly connected to its heritage and identity while engaging with ideas and communities around the world, according to Qatar Museums (QM) chairperson Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani.“It was about rooting ourselves in our heritage and our identity, but also having a global perspective to the world,” Sheikha Al Mayassa said during a conversation with internationally acclaimed artist Olafur Eliasson at the recently concluded 15th Berlin Art Week 2026.The talk, ‘Art, Patronage and Cultural Stewardship,’ explores cultural investment, artistic practice, environmental responsibility, and the relationship between artists and cultural institutions.Speaking about Qatar’s cultural development over several decades, Sheikha Al Mayassa placed the country’s museums, public art programme and international cultural partnerships within a wider national vision guided by human development and the growth of a knowledge-based society.**media[492406]**“Bringing art is not my effort; it is a national vision that I belong to. I belong to a family that believes in human development and investing in people as its first and foremost resource,” she said. “We looked at how culture can engage our communities, bring us to our history and our past, which is why we opened the Museum of Islamic Art as our first project, followed by Mathaf: Arab Museum of Modern Art, and the National Museum of Qatar.”She added: “It was about rooting ourselves in our heritage and our identity, but also having a global perspective to the world. In parallel to that, we were creating opportunities for cultural diplomacy.”This approach has shaped QM’s development of cultural institutions and public art across the country, while establishing partnerships and exchanges with artists and organisations internationally. Sheikha Al Mayassa described this work as part of long-term national planning in which cultural infrastructure is accompanied by investment in people, knowledge and creative talent.The conversation with Eliasson drew on a relationship spanning more than a decade. The artist has undertaken several major projects in Qatar, including the permanent public artwork Shadows Travelling on the Sea of the Day, unveiled in 2022 in the desert of northern Qatar, just north of Al Zubarah, a UNESCO World Heritage site since 2013.In 2023, QM also staged Olafur Eliasson: The Curious Desert, his first solo exhibition in the Gulf region. Presented at the National Museum of Qatar and at a site in the Qatari desert, the exhibition considered the natural environment through installations responding to sunlight, water, wind, movement and perception.Sheikha Al Mayassa said Eliasson’s approach showed how collaboration with an artist could extend beyond an exhibition and contribute to wider conversations around knowledge and the environment.“It was about taking the knowledge from what we have and improving it with the process of the exhibition,” she said. “You wanted to leave something behind after the exhibition, and that was very important for you — not just in terms of an art legacy, but also knowledge creation and sharing of information that can empower the community to be better environmentalists and to take more care of our environment.”The conversation also addressed how museums and cultural programmes can introduce younger audiences to subjects including sustainability, environmental responsibility and changing social attitudes. Sheikha Al Mayassa said providing young people with knowledge can encourage them to consider new ideas and eventually develop their own solutions.**media[492407]**She also spoke about the relationship between Qatar’s contemporary cultural programme and its heritage, citing Eliasson’s permanent installation near Ain Mohammed, where visitors can encounter the artist’s contemporary work alongside a restored heritage village and aspects of Qatari cultural life.The juxtaposition, she said, creates an experience in which local heritage and contemporary artistic practice exist alongside one another — an approach that captures Qatar’s wider cultural ambition to remain grounded in its history while maintaining an outward-looking international perspective.Moreover, the discussion also turned to the human experience behind cultural planning. Responding to Eliasson’s comments on art’s ability to connect with people on a deeply personal level, Sheikha Al Mayassa said that people remain at the core of Qatar’s cultural investment. “My job is to facilitate and empower, and design spaces for human beings to engage and for artists to create,” she said. “When I say our investment has been about human development, it’s human beings at the core of it.”She noted that achieving this requires long-term planning, from developing museums and cultural districts to conserving heritage buildings and integrating contemporary art into public spaces. Qatar’s cultural plans, she said, are often developed over five, 10 or 15 years, giving institutions and programmes time to respond to the communities they serve.She also pointed to Qatar’s current cultural calendar as an example of providing audiences with different entry points into art, heritage and contemporary ideas. The Qatar Creates Fall/Winter 2026–27 season features exhibitions and programmes across Qatar Museums and its partner institutions, spanning modern and contemporary art, design, heritage, fashion, photography and public art. 

Gulf Times
Business

Cultural Investment Conference 2025 concludes in Riyadh, positioning Saudi Arabia at the forefront of global cultural investment

The Cultural Investment Conference 2025 concluded in Riyadh. Held over two days, 29–30 September, the event reinforced culture as an asset and a driver of sustainable growth. Organized by the Saudi Ministry of Culture under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, the Conference gathered more than 100 speakers and 1,500 participants, cementing Saudi Arabia’s role as a global hub for cultural investment.Day One began with an opening keynote delivered by His Highness Prince Bader bin Abdullah bin Farhan Al Saud, Saudi Minister of Culture, His remarks emphasized the Saudi Arabia’s commitment to building a dynamic cultural economy that empowers talent, supports innovation, and strengthens the country’s standing on the global stage.Another major opening day highlight was the ministerial plenary, “From Policy to Prosperity – Culture as a Strategic Investment,” featuring, His Excellency Faisal F. Alibrahim, Minister of Economy and Planning, and His Excellency Khalid Al-Falih, Minister of Investment. The session outlined a national framework that integrates cultural priorities into economic forecasts, supports infrastructure and heritage investments, and expands creative skills through education and talent development.Throughout the day, international perspectives and local expertise converged on themes ranging from building sustainable creative economies to embedding culture within global growth strategies. Discussions emphasized finance and investment as essential to transforming cultural ventures into structured, credible markets, while also spotlighting cinema and entertainment as expanding drivers of cultural and economic influence. The Conference also delivered tangible outcomes with the signing of 89 agreements , valued at SAR 4.3 B, including the launch of an investment fund by the Cultural Development Fund and the Cultural Assets Group, an investment fund in the film sector in partnership with BSF Capital, and an investment fund in the fashion sector in partnership with Merak Capital and other significant agreements across the public, private, and non-profit sectors. In addition, new initiatives highlighted the Conference’s role in shaping Saudi Arabia’s cultural economy. Audi Capital launched the Kingdom and MENA region’s first CMA-regulated art investment fund, creating a new platform for cultural financing. Colnaghi, one of the world’s oldest art galleries, partnered with Sarat Investment Holding to open its first Middle East gallery in Riyadh. A strategic agreement with the Royal Commission for AlUla will also drive cultural and heritage development in AlUla, positioning it as a global destination. Together, these initiatives highlight Saudi Arabia’s growing role as a hub for cultural investment and innovation.Breakout discussions in the Culture Studio explored leadership, entrepreneurship, and cultural innovation, alongside dialogues on philanthropy, heritage, and storytelling that highlighted the role of capital, partnerships, and technology in safeguarding authenticity and amplifying voices. The day closed with a focus on investor priorities, demonstrating how culture can attract global capital through ventures spanning immersive experiences, heritage preservation, and next-generation performance spaces.Day Two continued with a keynote address by Her Royal Highness Princess Reema bint Bandar Al-Saud, Ambassador of the Kingdom of Saudi Arabia to the United States of America, under the theme “From the Kingdom to the World – Investing in Culture and Identity,” which reflected on how culture can shape national identity, strengthen global partnerships, and advance sustainable growth.A milestone announcement followed with Google Arts & Culture’s partnership with Jeddah Historic District, a UNESCO World Heritage site. The collaboration aims to digitize the district using Street View technology, making its heritage accessible worldwide for the first time. This initiative reflects the Kingdom’s commitment to harnessing technology to showcase its culture globally while safeguarding its historic treasures.The closing day also focused on culture’s role as a catalyst for growth and competitiveness, as national leaders discussed how policy, talent development, and investment frameworks are embedding creativity within the Kingdom’s diversification plans. Saudi Arabia’s giga-projects and creative industries were presented as global showcases of culture, with developments such as Qiddiya, New Murabba, and NEOM anchored in cultural expression, while music, fashion, design, and hospitality were highlighted as expanding sectors of economic and cultural opportunity.The Cultural Investment Conference 2025 reinforced Saudi Arabia’s leadership in making culture a driver of global growth. It laid the foundation for enduring partnerships and innovative models that will shape the creative economy of the future.