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Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has concluded its annual Pink October campaign in Qatar in collaboration with the Qatar Cancer Society, reaffirming its dedication to supporting breast cancer awareness, education, and patient care.As part of this year’s initiative, 10% of sales from Floward’s exclusive Pink October collection will be donated to the Qatar Cancer Society to support their ongoing programs and awareness campaigns.Beyond donations, Floward organized a series of offline activations across Doha aimed at spreading awareness and showing solidarity with patients, survivors, and their families. In collaboration with Alshareef Holding at Abraj Bay, Floward hosted a flower arrangement workshop for tenants, adorning the venue with elegant floral table arrangements and a flower backdrop to symbolize hope and unity.Floward also joined the Qatar Cancer Society’s main awareness session, where the team distributed single flowers to attendees as a gesture of compassion and encouragement, and later participated in the Relay for Life event with a striking flower installation that celebrated strength and resilience.**media[376849]**In partnership with United Development Company (UDC) and The Pearl International Hospital, Floward supported an awareness session by decorating the space with flower arrangements, creating a ribbon-shaped installation made of flowers, and distributing single flowers to attendees. Additionally, the team took part in a university awareness session at the College of Pharmacy, Qatar University, where flowers were shared with students and faculty in support of the cause.Floward also held internal awareness seminars for its employees, led by healthcare professionals, focusing on the importance of early detection, self-examination, and health education, reinforcing the company’s belief that awareness begins within.Through this year’s Pink October campaign, Floward continues to transform thoughtfulness into meaningful action, standing beside patients, survivors, and organizations leading the fight against breast cancer in Qatar and beyond.Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

Shutter Social, a multicultural photography community, partnered with Doha Wireless Warriors, a dragon boat team of breast cancer survivors, to organise ‘Frames of Strength’, an awareness photo shoot at Katara Beach. Both groups aimed to raise awareness about breast cancer and highlight the importance of community and creative collaboration. Doha Wireless Warriors is described as Qatar’s first breast cancer dragon boat team, part of a global movement that began in Canada three decades ago. The team provides survivors with strength, motivation, and a supportive environment to stay active and positive through paddling. Ahmed Naazim, founder of Shutter Social, said: “Frames of Strength was not just a photo shoot, but a heartfelt collaboration that reminded us of the power of community and the strength that lies within each survivor’s story. We are proud to have joined hands with Doha Wireless Warriors in creating something truly meaningful.” Sandee Thompson, founder of the Doha Wireless Warriors and Justyna Lane made the event possible with their continuous support and co-ordination, a statement added.

In observance of Breast Cancer Awareness Month, Qatar General Insurance & Reinsurance Company (QGIRCO) hosted a session for its employees.Organised by Qatar Cancer Society, the event featured an online presentation led by health educator Nour Makki. The session was designed to inform employees about the importance of early detection, preventive measures, and the latest advancements in breast cancer treatment. QGIRCO Group CEO Aimen Azara, expressed his pride in the awareness session.“Working in the insurance sector gives us a vantage point on the real impact of breast cancer, both personal and systemic. Through this session, we aim to not only enlighten but also foster a sense of solidarity and empowerment within our community.”The event was part of QGIRCO's Corporate Social Responsibility efforts, focused on enhancing its employees’ health and well-being, a statement added.

Hundreds participated in the annual Pink Walk at Aspire Park on Saturday to highlight the need to embrace a healthier lifestyle, stay aware of the causes of breast cancer, and take steps to reduce the risk of developing it.Organised by the Aspire Zone Foundation (AZF), the event encompassed interactive awareness programmes and warm-up sessions along with a walk around Aspire Park.There was a Pink Booth with free breast health information about early detection and prevention.It was organised as part of the AZF’s mission to encourage healthy lifestyle and participate in breast cancer awareness in line with the observance of Breast Cancer Awareness Month, an annual international health campaign organised by major breast cancer charities every October.