Leading regional retail chain LuLu Hypermarket has launched the “Festival of Spain 2025”, which will run across all LuLu hypermarkets in Qatar until October 15.The week-long celebration was officially inaugurated recently at LuLu Hypermarket Giardino, The Pearl Qatar, in a ceremony graced by Spanish ambassador to Qatar Dr Álvaro Renedo Zalba, along with dignitaries from the Chamber of Commerce of Spain in Qatar and other guests.The festival showcases an extensive range of Spanish-branded products, offering shoppers an opportunity to experience the country’s rich flavours and culture.Eye-catching themed displays inspired by Spain’s iconic landmarks, along with creatively arranged product presentations, create a cultural atmosphere throughout LuLu Hypermarket’s aisles, blending tradition with modern retail excitement.As part of the festivities, customers can enjoy live sampling booths featuring Spanish delicacies and culinary specialities.The promotion includes a wide assortment of fresh imports from Spain, including premium cheeses, artisanal bread, and farm-fresh produce – allowing shoppers to savour the true essence of Spanish cuisine.“LuLu Group is doing an extraordinary job in promoting high-quality Spanish products in Qatar,” Dr Zalba said at the inauguration. “Their efforts go beyond commerce – they bring a touch of Spain’s rich culture and gastronomy to the Qatari community, fostering appreciation for our culinary traditions.”“As a lover of gastronomy, I find Lulu’s initiative truly impressive and commendable,” he added.“This festival is not just about trade; it is about building bridges between our peoples through the universal language of food,” the envoy continued. “Gastronomy is an art and a form of soft power that strengthens cultural ties, and LuLu is playing a key role in deepening the connection between Spain and Qatar.”“LuLu Group has been consistently celebrating Spain’s rich culinary heritage through our annual Spanish Festival, and this year, we have further expanded our range with a greater selection of authentic products sourced directly from Spain,” LuLu Group International director Dr Mohamed Althaf said.“At LuLu, we place great emphasis on transparency and traceability in our sourcing process,” he said. “Our dedicated team based in Spain ensures that every product we import complies with Qatar’s regulatory, health, and halal standards.”“This year’s highlights include several new additions that showcase the country’s diverse agricultural strength,” Dr Althaf continued. “Spain remains a global leader in high-quality food production, and through our strong sourcing network, efficient logistics, and quality assurance systems, we continue to offer premium Spanish products at affordable prices to our customers in Qatar.”LuLu’s state-of-the-art logistics and warehousing facility in Madrid, operated under Y International, plays a vital role in ensuring a steady supply of Spanish products to LuLu hypermarkets across the region.The facility, along with Lulu’s global network of export distribution centres spanning 22 countries, including advanced hubs in the UK, the US, Australiaand Italy, supports LuLu’s mission to deliver world-class products at competitive prices to its customers.All shoppers are invited to immerse themselves in the “Festival of Spain 2025” and enjoy the vibrant flavours, culture, and traditions of Spain, exclusively at LuLu Hypermarket Qatar.
