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As football fans made their way to the Education City Stadium for the first of its FIFA Arab Cup Qatar 2025 matches, they were greeted by an array of Qatar Foundation (QF)-organised activities focused on cultural heritage, innovation, and fun.**media[389244]**Activations within Education City on the route to and from the stadium, which hosted the group-stage encounter between Saudi Arabia v Oman, included interactive STEM elements organised with QF entities, sparking supporters’ curiosity through a blend of sports, science, and technology.**media[389247]**Acts such as stilt walkers, marching bands, DJs, and football freestylers entertained supporters on their walk to the stadium, which is staging five matches during the tournament.**media[389246]**Next on the Education City Stadium’s FIFA Arab Cup Qatar 2025 agenda is Oman v Morocco at 5.30pm on December 5 (Friday), followed by Syria v Palestine (8pm, on December 7), Bahrain v Sudan (8pm on December 9), and a quarter-final match at 5.30pm on December 12. The activations on the way to the stadium will be available for everyone to experience and enjoy at all these matches.

Saleh al-Shehri produced a deft deflection in the second half to power Saudi Arabia to a feisty 2-1 win over neighbouring Oman on day two of the FIFA Arab Cup Qatar 2025.Al-Shehri, who charged into the Oman box, sent the ball home on a cross from the flank (77) as Saudi Arabia - coached by Hervé Renard - sealed a fighting win at the Education City Stadium. Earlier Firas al-Buraikan gave Saudi the lead in the 55th minute but that was cancelled by a superb snap-header by Oman’s Ghanim al-Habashi in the 70th minute. Al-Shehri’s late effort sealed the deal in Saudi’s favour. Oman - coached by Carlos Queiroz of Portugal - played an attacking game for most of the match. Oman will now play Morocco on Friday at Education City Stadium while Saudi Arabia take on Comoros at Al Bayt Stadium the same day. Dramatic draw Kuwait held Egypt to a dramatic 1-1 stalemate in their FIFA Arab Cup 2025 Group A clash at Lusail Stadium Tuesday. While Egypt controlled the tempo for large stretches of the match, they were left chasing the game after a second-half header from Fahed al-Hajeri gave the West Asian side a shock lead (64). The encounter remained tense until the final minutes, when a red card shifted the balance, forcing both sides to settle for a point in their tournament opener. Egypt wasted numerous opportunities to seize control early, with Kuwait goalkeeper Suod Alhoushan producing a string of saves to deny Mohamed Elneny and Ghanam Mohamed. The Pharaohs’ frustrations mounted when Amro Elsoulia missed a penalty in the first half - after Abdulwahab Alawadhi’s foul on Eslam Eissa - and Mohamed Sherif fired wide shortly after the break. Against the run of play, Kuwait capitalised in the 64th minute when al-Hajeri connected with Mohammad Daham’s corner to power a header into the top corner, leaving the Egyptian squad stunned. The match reached a chaotic conclusion in the 83rd minute when hero-turned-villain Alhoushan was sent off for a second bookable offence after fouling Marwan Hamdy in the box. Mohamed Afsha converted the resulting penalty against substitute goalkeeper Sulaiman Abdulghafour to level the score. Kuwait missed a late chance to seal the win prior to the red card, and they will now look to regroup against Jordan on Saturday, while Egypt prepare to face the UAE. 

The latest edition of Smart City Expo Doha has highlighted Qatar’s leadership in smart and sustainable urban development across the Mena region.Qatar’s prominent role in this field is already evident through major national projects that bring the country’s digital vision to life. Lusail city, one of the most advanced smart city developments in the region, integrates real-time data systems, intelligent mobility solutions, and connected urban services that enhance quality of life and operational efficiency.Similarly, Msheireb Downtown Doha stands as the first fully built smart and sustainable city district in Qatar, combining digital innovation, energy efficiency, and human-centred urban design. Together, these concrete examples demonstrate how Qatar is shaping future-ready urban environments and progressing toward the ambitions outlined in the Qatar National Vision 2030 and the nation’s Digital Agenda 2030.The fourth edition of the expo concluded two days of intense discussions on how technology can transform cities in the Middle East into sustainable and liveable environments.The event, organised by Fira de Barcelona and the Ministry of Communications and Information Technology (MCIT), focused on the impact of AI in fields such as mobility, design, and urban management.Under the slogan ‘Beyond connectivity: a digital solutions pathway to a smarter, thriving future’, the event brought together over 30 international experts and featured four standout keynotes: MCIT Assistant Undersecretary for Digital Industry Affairs Reem al-Mansoori on Qatar’s urban transformation strategy; Kent Larson (MIT) on tech-driven urban design; Jesus Serrano on AI innovation, and FIFA ambassador Ghanim al-Muftah with an inspiring message on resilience and inclusion.This year, Smart City Expo Doha was featured at MWC25 Doha. Organised by the GSMA in collaboration with MCIT, the first MWC event in the Middle East and Africa region brought together nearly 300 thought leaders and over 250 exhibitors and sponsors.Held annually in Barcelona, Smart City Expo World Congress is the world’s leading event on smart cities. Smart City Expo Doha is one of its local editions organised outside Spain in 2025, including those in New York, Curitiba, Puebla, Santiago del Estero, Santiago de Chile, Kuala Lumpur, Cartagena de Indias, and Tomorrow.City in Shanghai. Organisers are preparing for its fifth edition, scheduled on April 28–29, 2026. 

The Doha Forum: Youth Edition 2025 opened Wednesday at Education City’s Student Centre, Multaqa, bringing together more than 150 emerging leaders from more than 100 countries.The two-day event is jointly organised by QatarDebate Centre and the Doha Forum, in strategic partnership with the Ministry of Sports and Youth and Media City Qatar.The opening ceremony drew high-level officials, including Her Excellency Lolwah bint Rashid al-Khater, Minister of Education and Higher Education, and chairperson of the Board of Directors of QatarDebate Centre; His Excellency Sheikh Dr Abdulla bin Ali al-Thani, chairman of Media City Qatar; His Excellency Yasser al-Jamal, Undersecretary of the Ministry of Sports and Youth and vice chairman of QatarDebate; His Excellency Mubarak Ajlan al-Kuwari, executive director of the Permanent Committee for Organising Conferences; and D Hayat A Maarafi, executive director, QatarDebate, alongside a distinguished group of diplomats and international experts.**media[389612]**Al-Jamal emphasised the pivotal role of youth in shaping the future, addressing the participants by stating: “Your participation today sends a clear message that young people are not merely present on the scene, but are a force capable of transforming dialogue into initiatives, and visions into actionable steps that create real impact.”Al-Kuwari said: “Justice is not only debated within the halls of conferences but is tested in real-world contexts such as classrooms, digital spaces, workplaces, and communities.”He explained: “The Youth edition of the Doha Forum was launched specifically to ensure that your perspectives, interests, and priorities are genuinely integrated into the discussions before they reach the main stage”.Abdulrahman al-Subaie, director of Administration and Strategy at QatarDebate, said: “The relationship between the QatarDebate Centre and the Doha Forum is not a mere signed document or a partnership preserved in files, but a convergence of visions and a profound recognition that the voice of youth is not a fleeting echo, but a compass guiding the direction of the future.The event offers a global platform for youth to develop solutions and policy recommendations to be presented at the main Doha Forum. Held under the theme “Justice in Action: Beyond Promises to Progress,” the programme tackles key issues in geopolitics, economic development, emerging technologies, cultural diplomacy, and security.**media[389613]**The ceremony also featured a dialogue with Sheikh Dr Abdulla on the role of media in empowering young people. He said: “Media is the true language of this generation. We are moving beyond simply consuming content; we are building an ecosystem where young creators lead the narrative”.The first day continued with a series of high-level panels examining global challenges. A key session, “Who Holds the Line: Rethinking Responsibility in Geopolitics,” explored shifts in global power dynamics and proposed new frameworks for accountability and international cooperation driven by young leaders.The first day of the forum also witnessed the signing of a Memorandum of Understanding between QatarDebate Centre and Qatar Foundation for Social Work. The three-year memorandum forms part of a partnership aimed at strengthening dialogue and communication skills within Qatari society through training programmes that foster a sound environment for constructive debate under the supervision of the QatarDebate Centre. 

Media City Qatar and AlRayan Bank have signed a memorandum of understanding (MoU) to enhance financial accessibility for Media City Qatar’s licensed companies.The agreement aims to provide comprehensive banking support to the companies and professionals operating within Media City Qatar, ensuring efficient and tailored financial services that enable growth and collaboration.Under the agreement, AlRayan Bank will explore opportunities to establish banking services for more than 300 licensed companies operating within Media City Qatar. A dedicated point of contact will support companies and employees with onboarding and account-related matters.Beyond banking, both parties will collaborate on innovation and ESG initiatives, leveraging their industry expertise to contribute to knowledge and thought leadership within Qatar’s media and technology ecosystem.Engineer Jassim Mohamed al-Khori, CEO of Media City Qatar, said: “Our collaboration with AlRayan Bank reinforces Media City Qatar’s commitment to building the right infrastructure and enabling environment for our licensed companies and professionals to succeed.“Strengthening access to financial services is a vital step in empowering businesses to grow and innovate, while contributing to Qatar’s position as a regional hub for media, technology, and creative excellence.”Fahad bin Abdulla al-Khalifa, Group CEO at AlRayan Bank, added: “This agreement reflects our ongoing commitment to supporting Qatar’s economic development and fostering innovation across key sectors.“Through our partnership with Media City Qatar, we aim to enhance access to efficient and secure banking solutions, strengthen collaboration within the business community, and contribute to the country’s broader growth and diversification goals.”The partnership builds on Media City Qatar’s ongoing efforts to strengthen the financial and operational foundations of its growing ecosystem. By working with a range of financial institutions, Media City Qatar is ensuring that its licensed companies have access to banking solutions that address their diverse business needs.Media City Qatar continues to foster innovation, collaboration, and excellence across the media industry, contributing to the goals of Qatar National Vision 2030 and advancing the country’s position as a regional hub. 

The Film Committee at Media City Qatar has signed a landmark agreement with Company 3, the award-winning global post-production and visual effects powerhouse, to establish a dedicated post-production and VFX studio in Doha. This agreement — signed during the Doha Film Festival 2025 - marks a milestone in Qatar's creative industries development and underscores Qatar's growing reputation as the Middle East's emerging media capital, offering state-of-the-art infrastructure, world-class talent, and a progressive creative ecosystem.His Excellency Managing Director of the Supreme Committee for Delivery and Legacy (SC) and Chairman of Qatar Film Committee, Hassan al-Thawadi, said that "this partnership embodies Qatar's vision to support the very best creators in Qatar, the region and the Global South." "With Company 3's world-renowned expertise in visual storytelling and our commitment to building advanced creative infrastructure, Doha is poised to become a destination for world-class post-production and visual effects," he added. As part of the agreement, the Film Committee and Company 3 will jointly research, explore, and evaluate the development of a post-production and visual effects studio operated by Company 3 in Qatar.This will be the first phase of a long-term partnership. Company 3 will provide technical, creative, and operational guidance to shape the foundation for a high-end post-production environment in the region. The Film Committee will support the collaboration through a structured funding and facilitation framework, reflecting Qatar's ambition to become the production and post-production hub for the Middle East and Africa.For his part, CEO of Company 3, Stefan Sonnenfeld, expressed his anticipation for cooperation, saying, "The Film Committee's forward-thinking approach to developing a sustainable creative ecosystem aligns perfectly with our mission to empower storytellers through technology and artistry." "This partnership represents the foundation for a new era of post-production excellence in the Middle East," Sonnenfeld added. Through this collaboration, the company will bring its global expertise and technical excellence to the region, helping to design creative workflows, develop local and regional talent, and provide access to world-leading infrastructure and tools.The Film Committee will coordinate with local stakeholders and government partners to ensure the project contributes to the nation's broader creative economy goals. Responsibilities include logistical coordination, operational support, and a funding framework for the exploration phase — ensuring that the partnership between QFC and Company 3 delivers meaningful outcomes across creative, technological, and training dimensions.The collaboration also includes consultation on the creation of a local production and post-production rebate scheme, part of Qatar's broader ambition to attract leading studios, streamers, and filmmakers to the country.

Doha Festival City released The Festival Edits: Qatar’s Retail Trends Report 2025, the first-of-its-kind, data-driven study providing insights into the evolving fashion, beauty, and retail landscape in Qatar, yesterday during a ceremony at Raffles Doha.**media[383896]**The report says that shopping remains the top reason for visits to Doha Festival City (46%), followed by dining (40%) and leisure/entertainment activities such as cinema, fitness, and events (30%). It also notes that among the Gen Z Qatari females, 40% prioritise makeup, followed by 25% fragrance, and 20% skincare as top beauty spends.The study revealed that Millennials and Gen Z are a significant part of the shopper base, drawn to streetwear, beauty, modest fashion, and jewellery. Younger visitors integrate malls into weekly life, visiting 1-2 times per week for around 2.7 hours, while Qatari nationals are particularly likely to engage in leisure activities such as cinema and events.The report also highlighted that AI in GCC retail is projected to grow from $5bn in 2023 to $31bn by 2028, with 97% of retailers increasing investment. Developed with research collaborators, cultural institutions, Ipsos data, and industry experts, the report blends quantitative survey data, qualitative analysis, and expert commentary to illuminate shifting consumer behaviour, market trends, and lifestyle priorities.The insights are from the Doha Festival City 2025 Consumer Survey, conducted both online with 2,010 responses and on-ground with 129 responses. Participants shared their shopping priorities, revealing how malls are increasingly becoming social, cultural, and community-focused spaces.Fashion trends include modest-meets-contemporary for 22% of Gen Z females, streetwear for 34% of shoppers, premium perfumery for 32%, and modest fashion for 28%. Among male shoppers, 32% prioritise high-end fragrances. Monthly fashion and beauty spend ranges from QR500-QR2,500 for the majority, reflecting a commitment to style as a lifestyle choice. Ambience, personalisation, and events outweigh convenience for half of shoppers, emphasising the experiential dimension of Doha Festival City.The report also highlights the future of retail in Qatar, including tech-driven innovations.“Malls have become venues for connection and curation as much as commerce. Festival Edits captures the spirit of this transformation, offering a credible, data-backed perspective on what defines style, innovation, and community in Qatar today – from perfume and makeup lovers to streetwear enthusiasts and esports audiences,” said, Mohamed ElSharkawy, associate director-Malls Leasing, Doha Festival City.There was also a panel fireside chat moderated by Areej Mohammed, and panellists including Hayssam Hajjar, executive director, Malls, Al-Futtaim Real Estate; Joseph Ibrahim, managing director, country management of Chalhoub Group; Bianca Brigitte Bonomi, director of Harper’s Bazaar Qatar, Esquire Qatar; and AlFtoon al-Janahi, content creator and entrepreneur.**media[383898]**The Festival Edits is informed by perspectives from leaders shaping Qatar’s fashion, beauty, and retail landscape. Featured voices include Sheikh Khalifa al-Thani (Intajat); Ahmed al-Meghessib (Qatar Esports Federation, Ukiyo); Bianca Brigitte Bonomi; Waad Ali (Waad Designs); Prakash Maroli (Ideas Unlimited); Stuart Henwood (New Balance); Michael Collins (Harvey Nichols Doha); Mariam Khairallah (MAC Cosmetics); Sara al-Rashid (Asteri Beauty); Atef Hassan (Jovoy Rare Perfumes); Erwin Creed (Creed); Michael Moles (Doha Festival City); AlFtoon al-Janahi; Shireen Obeidat (Earthna); Gills Manjulakshmi; Rumana Nazim (The Edit); Timothy Hufford (Elan Media); John P. Joseph (Blue Rhine Industries); and Dany Karam (Al-Futtaim Blue).

Media City Qatar and Qatar University hosted the second edition of the Euronews Academy Bootcamp, focused on digital and mobile journalism, which took place over the course of three days at St. Regis Marsa Arabia. The program offered training sessions designed to provide participants with practical skills and insights relevant to modern journalism. Students from Qatar University's College of Arts and Sciences, Department of Mass Communication, participated in a series of interactive workshops over the first two days. Sessions covered digital storytelling techniques, mobile reporting and editing, and strategies for using social media platforms to engage audiences. The final day brought together instructors and representatives from Qatar University, Media City Qatar, and Euronews for a dedicated session, allowing participants to consolidate their learning in a collaborative environment. Director of Strategy and Excellence at Media City Qatar, Tevfik Ergun affirmed Media City Qatar's commitment to fostering innovation and collaboration within the media sector. "Through our partnership with Qatar University and Euronews, the bootcamp provides opportunities for emerging talent to explore new ideas, gain exposure to industry standards, and contribute to shaping the next generation of media professionals. Initiatives like this support Qatar National Vision 2030 by nurturing a skilled, creative workforce that strengthens the country's media ecosystem." For her part, Dean of the College of Arts and Sciences at Qatar University, Fatima Al Kubaisi said: "This program with Media City Qatar and Euronews provides our academic community with vital global media expertise. It encourages the critical thinking, creativity, and problem-solving essential for building a diversified, knowledge-based economy, aligning with our mission to cultivate individuals who can make a positive impact within society." This year's bootcamp builds on their previous Euronews Business Media Training, reinforcing their shared commitment to preparing participants for careers in a fast-changing media environment and advancing Qatar's position as a regional media hub.

Her Excellency Minister of State for International Cooperation Maryam bint Ali bin Nasser Al Misnad held a phone call with the Ministry of State at the Ministry of Human Resources and Social Welfare of the Republic of Sudan, Dr. Salma Ishaq Al Khalifa, who is also responsible for the issue of violence against women. The call discussed the humanitarian situation in Sudan, particularly the latest developments in El Fasher city, and the need to protect women and children.

Arsenal stretched their Premier League lead to four points as Eberechi Eze’s goal beat his former club Crystal Palace 1-0, while Manchester City lost 1-0 at Aston Villa Sunday.Bournemouth are now the Gunners’ closest challengers in second after they beat Nottingham Forest 2-0, while Tottenham climbed to third after a 3-0 win at Everton.After Liverpool’s latest defeat to Brentford on Saturday, Arsenal enjoyed the perfect weekend as both their title rivals fell further behind as they go from strength to strength.Eze left the Eagles to join Arsenal in a £60 million ($80 million) deal in August and his first Premier League goal was decisive as Mikel Arteta’s men were again able to lean on their set-piece prowess and a solid defence.The England international blasted in on the volley after Palace failed to clear Declan Rice’s free-kick six minutes before half-time.Arsenal again failed to hit top gear going forward, but didn’t need to as they kept a 10th clean sheet in 13 games in all competitions this season.“The technique from Eze is unbelievable. We needed something special,” said Arteta.“We didn’t score a second goal and when you don’t do that you are in danger, but we restricted them to very little.”The only concern for Arteta was the sight of Rice and William Saliba having to be replaced in the second half due to injury.Arsenal now lead fifth-placed City by six points and have a seven-point cushion over Liverpool in seventh.City appeared to be emerging as Arsenal’s biggest obstacle in the title race after a nine-game unbeaten run. But Pep Guardiola’s men lost at Villa Park for the third consecutive season as Erling Haaland’s 12-game scoring streak came to an end.Matty Cash’s stunning strike from outside the box on 19 minutes secured a fourth consecutive league win for Villa as Unai Emery’s men climb to seventh.Haaland had a late goal ruled out for offside, but City’s lack of goal threat other than the Norwegian finally cost the visitors. No City player other than Haaland has scored in the Premier League for a month.“We were not aggressive enough,” said a disappointed Guardiola. Spurs captain Micky van de Ven scored twice as Tottenham inflicted Everton’s first defeat at the new Hill Dickinson Stadium.Pape Mate Sarr added a third late on to continue Tottenham’s strong start under Thomas Frank.Bournemouth climbed up to second as Forest’s struggles continued despite a change in management. Sean Dyche got his reign off to a winning start against Porto in the Europa League on Thursday, but Forest remain in the bottom three after they were convincingly beaten on the south coast.Marcus Tavernier opened the scoring for the Cherries directly from a corner as the swirling wind caught out Matz Sels. Eli Junior Kroupi then blasted in his fourth goal in six Premier League games to double Bournemouth’s lead.Wolves remain bottom of the table after Burnley edged a 3-2 thriller in stoppage time at Molineux thanks to Lyle Foster.Zian Flemming’s double put the visitors 2-0 up inside 30 minutes but Wolves hit back before half-time through Jorgen Strand Larsen and Marshall Munetsi.Foster’s late strike propelled the Clarets five points clear of the relegation zone and left Wolves now six points adrift of safety.

Media City Qatar and Euronews, Europe's leading news organisation, have announced the launch of four new original programs to be produced in Doha, facilitated by Media City Qatar. Building on their 2021 partnership, the productions represent the new step in contributing to Qatar's positioning as a hub for world-class content production and in expanding Euronews' coverage of the country and the wider region. The line-up of four original programs includes Qatar in Motion, which looks beyond headlines to spotlight people and progress in the State; Grand Voyager, a travel series blending bucket-list destinations with hidden gems; Cult, which captures the pulse of art, music, fashion, and entertainment; and Focus, offering in-depth reporting on business developments in Qatar and their global connections. Speaking on the occasion, CEO of Media City Qatar, Eng. Jassim Mohamed Al Khori said: "Over the past four years, we have worked closely with Euronews to bring world-class media expertise to Qatar. This step comes as an extension of our strategic partnership, where we produce original programs from Doha, showcasing stories and experiences from Qatar and the region that reach a global audience. Our collaboration is aligned with Qatar National Vision 2030, driving diversification through the creative industries while supporting the next generation of talent who will carry our media sector forward." For his part, Chairman of Euronews, Pedro Vargas David said: "The Middle East is a region of growing global importance, with stories that resonate far beyond its borders. Through our partnership with Media City Qatar, Euronews is deepening its presence here to ensure these perspectives are shared with international audiences. This collaboration allows us to showcase the richness, diversity, and innovation of Qatar and the wider region, strengthening our mission to connect cultures and bring global stories to life. Euronews is proud of its presence in Doha and counts itself as a partner in showcasing the present and the future of the State of Qatar" Since the start of the partnership in 2021, Media City Qatar and Euronews have co-produced five programs from Doha: The Exchange, Qatar 365, Scenes, Football Now, and The Dialogue. Together, these shows delivered 558 episodes, generating 11.3 billion TV impacts and 58 million views on YouTube, with audiences reaching 61 million viewers annually in their last year. With the conclusion of these productions, Media City Qatar and Euronews are building on this strong foundation to launch the next chapter of their collaboration. In October 2024, Media City Qatar also partnered with Qatar University to deliver the Euronews Business Media Training, which gave students practical experience in journalism, production, and broadcasting. Media City Qatar also continues to support an international internship program that connects students from Qatar with Euronews's global offices. Media City Qatar continues to advance its vision of building a vibrant media ecosystem that connects local talent with global platforms, fosters innovation, and strengthens Qatar's role in shaping the future of storytelling across the region and beyond.

Nottingham Forest have appointed Sean Dyche as their new head coach on a deal until 2027, the Premier League club announced. The 54-year-old former Burnley and Everton boss has replaced Ange Postecoglou after the Australian was sacked on Saturday following just 40 days in charge at the City Ground.Dyche, a Forest trainee under celebrated manager Brian Clough, becomes the club's third boss this season in what is his first job since the Englishman left Everton at the start of this year. Former Manchester City and Italy manager Roberto Mancini was reported to have held talks with Forest about the role, while Fulham boss Marco Silva was also linked to the vacancy.But Forest opted for Dyche, with the club saying in a statement: "A respected and experienced Premier League manager, Dyche brings the perfect blend of character, tactical acumen and proven achievement to guide the club through its next chapter."Dyche's first game in charge will be Thursday's Europa League tie at home to Porto, with his opening Premier League fixture away to Bournemouth on Sunday. His coaching staff will include two former Forest players in Ian Woan and Steve Stone.Postecoglou was sacked just minutes after Saturday's 3-0 loss to Chelsea, making him the shortest-serving permanent manager in Premier League history. Owner Evangelos Marinakis dismissed the former Spurs boss after no wins from his opening eight games.Postecoglou was appointed following the exit of Nuno Espirito Santo, who was himself sacked in September following the collapse of his relationship with Marinakis. Forest are in the Premier League relegation zone with just five points after eight games despite a squad bolstered by over £100mn ($134mn) of investment during the transfer window.Maradona's heirs sign deal with Swedish company to market brandThe five heirs to Argentinian football legend Diego Maradona, who died in 2020, have signed a deal with Swedish-Iranian businessman Ash Pournouri and his company Electa Global to market products under the Maradona name, the Swedish company said. The company said in a statement that under the long-term agreement "Electa will manage all aspects of product design, manufacturing, marketing, and retail, in close coordination with the family.""There aren't many official Maradona products," Pournouri said. Argentina's legendary number 10 died of a heart attack on November 25, 2020, at the age of 60.But while other football stars, such as Cristiano Ronaldo or Kylian Mbappe, have leveraged their names and stardom into brands, Maradona never did. "This is partly because it didn't happen during his lifetime, and since his passing, his family and children haven't wanted to undertake anything with anyone," Pournouri explained, adding that "it took some time to earn their trust.""Our father's name means so much to millions of people around the world," the heirs were quoted saying. They continued to say "it's not just about products." "It's about preserving who Diego was – his passion, his energy, and his love for people."Initially, high-end clothing, shoes, and accessories will be designed for the European market.