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Lusail International Circuit (LIC) hosted a special Pink October edition of its Mixed Training Day Wednesday, bringing together sport, fitness, and healthy living in support of Breast Cancer Awareness Month as part of its social responsibility efforts. The circuit was illuminated in pink as community members gathered to run, walk, and cycle, alongside a range of health- and awareness-focused activities. The occasion reflected what LIC stands for beyond the racing calendar. Lusail International Circuit is more than a home for motorsport. It is a place for the community, and a place that stands with it. Pink October reminds us that health is a shared responsibility, and LIC was proud to use its platform to help spread the word, standing with Qatar’s national efforts to raise awareness of breast cancer.**media[501038]**That purpose shaped the event, which centred around a single message, “One Track, One Cause”. A lineup of partners and vendors also joined in, bringing pink-themed activations and experiences to the circuit, including food and beverages, awareness activities, and sports recovery experiences. The Pink October edition builds on the Mixed Training Day format, part of LIC’s community engagement programme that opens the circuit to the public for three hours of track access.**media[501040]**Runners, walkers and cyclists take to the 5.38km track, the same asphalt that hosts Formula 1, MotoGP and WEC. Open to all ages and fitness levels, the sessions give the community a place to stay active, enjoy an evening of fitness and experience one of the world’s most celebrated motorsport venues from a different perspective. The special edition reflected Lusail International Circuit’s commitment to creating meaningful community experiences, using sport as a platform to promote awareness, encourage healthy lifestyles and bring people together, while reinforcing its role as more than a motorsports hub with an impact that extends beyond race weekends. 

10% of proceeds from the Pink October Collection will be donated to Qatar Cancer Society.The Pink October Collection is available through the Floward app and website, with cross-market delivery to loved ones across all nine markets.This year, selected items from the Pink October Collection will also be available through Floward vending machines across Qatar.Floward, the premium online gifting destination across MENA and the UK, has launched its annual Pink October campaign in partnership with Qatar Cancer Society, raising awareness around breast cancer and the importance of early detection. As part of the campaign, 10% of proceeds from Floward’s Pink October Collection will be donated to Qatar Cancer Society. The campaign reflects Floward’s commitment to supporting the communities in which it operates by using its platform and reach to make a meaningful difference. Throughout October, people can take part in the campaign in several ways. Pink October Collection OnlineAcross its nine markets, customers can access Floward’s Pink October Collection through the Floward app and website. They can choose a bouquet or gift for someone they care about, add a personal message and have it delivered locally or across Floward’s markets, whether to let someone know they are loved or being thought of, or to remind them to get screened. The Pink October Collection can be found here: Floward Pink October Collection. Floward Vending Machine LocationsThis year, selected items from the Pink October Collection will also be available through Floward vending machines across Qatar, extending the campaign from online to offline and making it more accessible to people on the go. Floward vending machine locations in can be found here: Vending Machine Locations Through Pink October, Floward aims to turn awareness into meaningful support, whether by being there for someone affected by breast cancer, encouraging a loved one to get screened or prioritising one’s own health. The Floward app is available to download on the App Store, Google Play and AppGallery.

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has concluded its annual Pink October campaign in Qatar in collaboration with the Qatar Cancer Society, reaffirming its dedication to supporting breast cancer awareness, education, and patient care.As part of this year’s initiative, 10% of sales from Floward’s exclusive Pink October collection will be donated to the Qatar Cancer Society to support their ongoing programs and awareness campaigns.Beyond donations, Floward organized a series of offline activations across Doha aimed at spreading awareness and showing solidarity with patients, survivors, and their families. In collaboration with Alshareef Holding at Abraj Bay, Floward hosted a flower arrangement workshop for tenants, adorning the venue with elegant floral table arrangements and a flower backdrop to symbolize hope and unity.Floward also joined the Qatar Cancer Society’s main awareness session, where the team distributed single flowers to attendees as a gesture of compassion and encouragement, and later participated in the Relay for Life event with a striking flower installation that celebrated strength and resilience.**media[376849]**In partnership with United Development Company (UDC) and The Pearl International Hospital, Floward supported an awareness session by decorating the space with flower arrangements, creating a ribbon-shaped installation made of flowers, and distributing single flowers to attendees. Additionally, the team took part in a university awareness session at the College of Pharmacy, Qatar University, where flowers were shared with students and faculty in support of the cause.Floward also held internal awareness seminars for its employees, led by healthcare professionals, focusing on the importance of early detection, self-examination, and health education, reinforcing the company’s belief that awareness begins within.Through this year’s Pink October campaign, Floward continues to transform thoughtfulness into meaningful action, standing beside patients, survivors, and organizations leading the fight against breast cancer in Qatar and beyond.Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.