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 The Hamad Medical Corporation (HMC) has recognised the valuable contributions of members of its Patient and Family Advisory Council (PFAC) and Person-Centred Care (PCC) ambassadors, honouring their commitment to strengthening patient and family engagement, and advancing a culture of compassionate, person-centred care across the HMC.  Held at Hamad Bin Khalifa Medical City under the theme Recognising Our Partners in Person-Centred Care, the event brought together HMC senior leaders, PFAC members and PCC ambassadors to celebrate the meaningful role that patients, families, and staff play in shaping and improving the healthcare experience.  The event was attended by HMC leaders including chief human resources officer Mona al-Homaiddi, chief nursing officer Mariam al-Mutawa, and deputy chief medical officer for clinical affairs Dr Yousuf Khalid al-Maslamani.  The event emphasised the important contributions of PFAC members, who provide valuable patient and family perspectives that help inform improvements in healthcare services and the overall patient experience.  The PCC ambassadors were also recognised for their role in promoting compassionate human interactions and championing the principles of person-centred care in their daily interactions with patients, families and colleagues.  The event also featured an appreciation ceremony recognising 88 PFAC members across all HMC facilities, alongside the leaders and PCC champions of each facility. The ceremony honoured their time, expertise and continued commitment to ensuring that the voices of patients and families are heard in shaping and improving healthcare services. A total of 80 PCC ambassadors were also recognised for their dedication to promoting a culture of compassion and person-centred care across HMC hospitals and facilities.  Nasser al-Naimi, chief of Patient Experience at the HMC and director of Hamad Healthcare Quality Institute, said: “Patients and families are essential partners in shaping a healthcare experience that is compassionate, respectful and responsive to their needs.”  “Through the PFAC and PCC Ambassadors programmes, we are able to strengthen these partnerships and ensure that the patient and family perspective remains an important part of every patient’s journey,” he said. 

The Hamad Medical Corporation (HMC) has organised the 2025 Person-Centred Care (PCC) Middle East Forum. The event was attended by HE the Minister of Public Health Mansoor bin Ebrahim bin Saad al-Mahmoud and HE the HMC managing director Mohammed bin Khalifa al-Suwaidi, along with regional and international healthcare leaders, professionals, and innovators committed to advancing person-centred approaches to healthcare transformation. Delivered by the HMC in partnership with US-based Planetree International, the forum has established itself as the region’s premier platform for sharing best practices and innovations that place patients and families at the heart of care. This year’s theme, *Shaping the Future of Care: Innovations in Person-Centered Care, focused on how innovation, integration and inclusivity are reshaping healthcare delivery across systems and communities. The programme featured three key tracks: Person-Centred Digital Transformation, Collaborative Care; Building Partnerships for Better Outcomes, and Care Beyond Boundaries; and Systematic Personalisation Across Networks. Throughout the two-day event, speakers and delegates explored how emerging technologies, collaborative partnerships and co-designed models of care can enhance patient experience and clinical outcomes. The forum highlighted the HMC’s leadership in embedding person-centred care across its network – from pioneering digital tools such as the Lbaih mobile app, which enables patients to access and manage their healthcare information via their mobile devices, to establishing Qatar’s first AI Centre of Excellence driving the development of SMART hospital frameworks. Beyond technology, the HMC’s person-centred approach has established the Person-Centred Care Ambassadors Programme, empowering volunteers from diverse backgrounds, cultures and professions to enrich the hospital experience of patients and families through compassionate service and meaningful interaction. Another example is the HMC’s Patient and Family Advisory Council (PFAC), a collaborative group of patients, family members and caregivers who partner with HMC teams to shape programmes, services, and initiatives. Through the PFAC, the perspectives and lived experiences of patients directly influence care delivery, ensuring that services truly reflect their needs and expectations.