tag

Mazzraty has highlighted how its integrated agricultural model is strengthening food security while expanding exports and launching new health-focused dairy innovations during the 13th Qatar International Agricultural Exhibition (AgriteQ 2026).Adel Aboulaila, general manager of the Dairy Division at Al Mana Holding Group, said that Mazzraty used its golden sponsorship platform to reinforce the message that “Qatar’s agricultural sector is not only growing – it is evolving”.He described Mazzraty as a fully integrated operation spanning cow and goat farms, processing factories, agri-farms for grasses and vegetables, as well as poultry, fertiliser and animal feed divisions.“We are participating with all our divisions: poultry, dairy, agri-farm, fertiliser, and animal feed,” Aboulaila said.He stressed that exhibitions such as AgriteQ provide both B2B (business to business) and B2C (business to consumer) opportunities, strengthening supply chains while opening export doors.“For B2B, many suppliers are coming here; we can make some good deals for our raw materials,” Aboulaila said. “And also some people who are coming from abroad. It’s also a good chance for exporting our products.”He said that Mazzraty products are already available in Oman and Bahrain, with further export channels in progress.The participation also supports engagement with HORECA (hotel, restaurant and café/catering) clients and enhances consumer awareness.“For B2C, it’s a good chance to create awareness about our products,” Aboulailasaid. “Some of our new products were launched during the exhibition.”Among the highlights was the launch of Mazzraty’s new “Pro Line”, which focuses on high-protein, low-fat dairy, and hydration solutions.“This is mainly for the healthy products,” Aboulaila said.The line includes Greek-style drinkable yoghurt, stirred yoghurt in plain and vegetable varieties, as well as electrolyte dehydration drinks.“Importantly, the products contain no added sugar. The sweeteners are coming from the fruits itself,” he noted, citing strawberry and beet variations.The new portfolio introduces children’s desserts, including chocolate pudding, vanilla pudding, cream caramel, and pistachio pudding.Beyond product launches, Aboulaila reflected on Qatar’s agricultural progress.“There has been a lot of developments that have happened in Qatar in the last few years, including many projects and Qatari companies,” he added. 

The Qatar Padel Federation (QPF) has signed a platinum sponsorship agreement with Mazzraty for the upcoming Asian Padel Cup, scheduled to take place from October 17 to 24 at the Khalifa International Tennis and Squash Complex.The agreement was signed by President of the Asian Padel Federation and Secretary-General of the Qatar Tennis, Squash, Padel and Badminton Federation, Tariq Zainal and Business Development Manager at Al Mana Holding Group, Saad Mohammed Al Mana, represented Mazzraty.Tariq Zainal expressed his appreciation for the partnership, noting that Mazzraty's support for the inaugural edition of the championship reflects the company's commitment to promoting the sport of padel in Qatar-especially as the country hosts a tournament of this regional scale.He added that the involvement of the private sector and national companies plays a vital role in enhancing the organization and professionalism of tournaments hosted by the federation, reinforcing Qatar's position as a leading sports destination both regionally and globally.Zainal further emphasized that having partners like Mazzraty demonstrates a genuine commitment to the growth and spread of padel, and helps strengthen its social appeal as an accessible and engaging sport for all segments of society.For his part, Mr. Saad Mohammed Al Mana stated: "We are proud to partner with the Qatar Padel Federation as a platinum sponsor for the first-ever Asian Padel Championship. We firmly believe in the importance of supporting sports initiatives that bring our community together and showcase Qatar's leadership in hosting world-class events."Our sponsorship reflects our commitment to promoting health and excellence-core values of our brand-and aligns with Qatar's vision for a sustainable society," he added.The tournament will take place in two stages. The first stage, from October 17 to 19, will feature 17 national teams ranked between 5th and 21st across Asia and Oceania, divided into four groups.The top team from each group will advance to the final stage, along with the four highest-ranked teams in the continent. The final stage will be held from October 20 to 24. QNA 0305 GMT 2025/10/11