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An ambitious three-year strategy by Mada - the Assistive Technology Centre aims to transform the lives of persons with disabilities and the elderly through innovation, research, education, employment and community engagement, Gulf Times has learnt.The strategy, named 'Mada Edge', places a strong emphasis on developing innovative solutions, said Dr Achraf Othman, director of the Research, Development and Innovation Programme at Mada."Mada Edge is the research core unit at Mada Centre. It leads Arabic language processing research projects that support the innovation ecosystem of the Mada Innovation Programme," Othman said. "It is designed to address challenges faced by persons with disabilities and the elderly by fostering innovation and research that can improve accessibility and quality of life."He said the strategy analyses and evaluates technology limitations to develop localised assistive technology and digital accessibility solutions in Arabic through a focused approach."Mada Edge drives the research, experimentation and partnerships programme, which is built to generate knowledge and data in Arabic. It locates gaps in the community's evidence base and shares that knowledge with the sector so we can be more effective," he explained.Othman noted that a key component of the ecosystem is the third edition of the Mada Innovation Award, an international competition that offers grants to innovators developing assistive technologies and accessibility solutions. The award is open to participants worldwide.Mada identifies real-world challenges for persons with disabilities through focus groups and turns them into practical use cases shared globally to spur innovation, he said.While exact figures were unavailable, Othman estimated that a small share of Qatar's population consists of persons with disabilities, many of whom require assistive technologies. He noted that existing technologies do not yet meet all needs, underlining the importance of continued innovation."We are now trying to organise a focus group to transform the digital experiences of people with disabilities. We are looking at different cases to develop new ideas and innovations for them. These groups will look into real-time issues and explore what kind of support can be provided for each case," he said.Othman said Mada provides two types of support. "The first is directly to the end users, who are people with disabilities. We provide direct support through assessments, free assistive technologies and specialised training programmes. We enable them to use assistive technology and try to empower their lives through technology."The second is mainly for innovators to develop their ideas through different kinds of support. Mada helps them turn feasible ideas and concepts into fruitful innovations," he continued.Among Mada's major achievements, Othman highlighted Qatar's ranking as the world's leading country in digital accessibility in 2020, according to the Global Initiative for Inclusive Information and Communication Technologies, a United Nations-supported initiative.He said Mada plans to launch the "Mada Accelerator" programme, which will support award recipients beyond the funding stage by helping them implement their innovations, collaborate with partners and measure their impact within the community.Othman revealed the centre is advancing several research projects under the new strategy. "Under the research programme, we have four projects running currently. These include 'Jumla', focused on Qatari Sign Language processing, and the Flight Simulation Lab — the first flight simulator in Qatar for autistic children, preparing them for air travel before a real flight," he said."We also have an AI-enhanced upgrade of the Tawasol pictogram library to support non-verbal autistic individuals, and the development of AI-powered Unified Arabic Braille tools for people with visual impairments. These initiatives reflect Mada's commitment to ensuring that innovative technologies are accessible not only in Qatar but across the region and globally," Othman added. 

Mada Center has launched its 2026-2028 strategy under the slogan “Universal Access for All,” which highlights high-impact programmes aimed at enhancing quality of life and empowerment for persons with disabilities and the elderly.The strategy is guided by a clear vision and mission focused on empowering people with disabilities and the elderly to live with a higher quality of life within an inclusive and sustainable accessibility ecosystem, fostering more inclusive and accessible environments, services, and experiences both physically and digitally.Mada Center was established in 2010 to promote the principles of inclusion and to build an accessible society for persons with disabilities and the elderly. Mada has become the world’s centre of excellence in Arabic universal accessibility and has contributed to Qatar achieving first place worldwide on the Digital Accessibility Rights Evaluation Index 2020 issued by the United Nation’s Global Initiative for Inclusive Information and Communication Technologies. The strategy focuses on enabling people with disabilities and elderly to enjoy a high quality of life through a comprehensive accessibility ecosystem that promotes independence and opens doors to active participation across all areas of life.It outlines a set of strategic outcomes that Mada seeks to achieve during 2026–2028. These outcomes include several objectives such as to to enable people with disability and the elderly to enjoy a better quality of life through the empowerment of assistive technology; a distinguished position for Qatar in scientific research and innovation in the field of access in Arabic; pioneering in empowerment and specialised capability development and advocacy for universal access policies and practices.Meanwhile, the strategy has a clear set of values that reflect Mada’s institutional approach. The values include people centric programmes; empathy and advocacy; encouraging innovation; community partnership and quality and sustainability. These values indicate that the implementation of the strategy will not rely solely on launching initiatives, but also on measuring impact, enhancing user experience, building effective partnerships, and developing solutions that are scalable and sustainable.Furthermore, the strategy presents an integrated framework with four strategic programmes that represent practical implementation pathways to deliver the desired impact for beneficiaries and the wider community.The first one is an inclusive education programme. It is focused on supporting inclusion within educational settings by enhancing equitable learning opportunities and removing barriers that may limit students with disabilities from accessing educational content and services.The second programme is to provide access to employment. It is aimed at strengthening access to the labour market by supporting accessibility across recruitment pathways and workplace environments and by enhancing the readiness and effectiveness of work and entrepreneurship ecosystems to become more inclusive and responsive to diversity.The strategy further aims at empowered community programme that is centred on building a community capable of participating and engaging effectively through raising awareness and developing environments and services that enable greater participation of people with disabilities and the elderly in public life.The fourth programme is a research and innovation project titled ‘Edge’. It serves as a supportive track for advancing knowledge and innovative solutions in accessibility, highlighting research and innovation as key drivers of tangible impact- particularly in the context of the Arabic language and the associated technical and knowledge-based challenges of universal access.Mada’s 2026–2028 strategy reflects a practical direction toward translating the concept of universal access into measurable programmes and outcomes, with a focus on assistive technology, capacity building, activating partnerships, and embedding policies and practices that support universal access.Within this framework, Mada continues to present a strategic model that places beneficiaries first, turns innovation into solutions, and reinforces inclusion as a societal and institutional value measured by its impact on quality of life and the opportunities available to all.