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The Qatar Events Show (QES) 2025, taking place at the Doha Exhibition and Convention Centre, is redefining the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, moving beyond traditional commercial exchanges to prioritise knowledge sharing and the transfer of expertise.Speaking to Gulf Times on the sidelines of the event, Mangusteen CEO Malik Shishtawi said that valuable content and experience are the cornerstones for creating lasting impact and solidifying Qatar’s position as a global MICE leader.“We wanted to change the perception that event organisers are purely commercial driven entities, especially in the traditional trade show format which often focuses on simply renting out space.“Our focus at QES is on building real, valuable experience through knowledge sharing and transfer, because we firmly believe this is what generates long-term impact,” he pointed out, noting that this commitment to content-rich engagement is linked to QES 2025’s main aim of elevating Qatar’s status as a leading regional hub for the global MICE sector.By fostering innovation, encouraging collaboration, and showcasing cutting-edge solutions, organisers said the show aims to be a catalyst for new partnerships, driving economic growth, tourism, and essential skills development within the nation.Shishtawi highlighted his vision for the show’s long-term impact, stressing the necessity of a dedicated platform for Qatar's event professionals. “Qatar is positioned as a leading events destination, and this was proven by hosting global mega-events, including the FIFA World Cup, which was a huge success not only regionally but globally,” he said, citing the FIFA president’s commendation of the tournament.With a packed calendar of major events like FIBA, the FIFA Arab Cup, Formula 1, and ongoing Olympic bids, among others, he said there is the need for a cohesive industry platform was vital.“As active members in global industry associations representing Qatar, we recognised the need for our own platform here to bring professionals together, share experiences, conduct B2B matchmaking, and get stakeholders on board,” he said.Shishtawi added that the success of QES 2025 is further boosted by the caliber of its speakers, a deliberate effort to attract top-tier global talent. He “You've seen the level of speakers we hosted yesterday," Shishtawi said, highlighting figures such as the EVP of Dubai World Trade Centre, the head of Abu Dhabi Convention Bureau, and the SVP of Oak View Group. “This is a big achievement for the events scene in Qatar and showcases the collaborative spirit we aim to foster”.The event, which opened on September 2, has drawn more than 50 innovative exhibitors and over 2,000 delegates. It features multiple zones dedicated to networking, business matching, and critical thought leadership, all contributing to its mission of propelling Qatar’s MICE industry forward through shared knowledge and collaborative innovation.

The inaugural Qatar Events Show (QES) 2025 is poised to be a pivotal platform for advancing event technology and bolstering the region’s growing Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, according to an industry expert.Speaking to Gulf Times, Eques Holding president and executive chairman Ibrahim al-Fares underlined QES’ significance as a platform offering direct access to organisers and suppliers, essential for both the event’s success and his company’s core business.Eques Holding, a diversified company managing three subsidiaries, including Lanyardy, a leading provider of custom event identification solutions, is a sponsor of the show.Al-Fares added that participation in the debut show will offer invaluable exposure to a wide spectrum of professionals within the events industry, enabling them to experience Eques Holding’s services firsthand.In an era dominated by artificial intelligence (AI), Al-Fares addressed the potential evolution of traditional event identification methods. While acknowledging AI’s transformative power, he pointed out that physical lanyards and badges will remain indispensable.“As much as AI advances, we still need to identify the person in front of us. AI will not replace this because even with full digitalisation, you still need to understand who the person is by name, company, and position. That visual identification is still important for people,” al-Fares said.He noted that such view has driven Eques Holding’s strategic investments, including the establishment of the first Middle East factory dedicated to lanyards and UV badges. This facility aims to serve not only Qatar but also the broader GCC region.Apart from physical identification, al-Fares noted that they are also actively integrating AI into its technological offerings, particularly within its registration systems.“We have a company that focuses on technology, so we have the registration system, and now we are integrating AI into it. For example, instead of scanning people at the entrance, we will have RFIDs that can do automated checks. This will help event organisers manage their shows by knowing the exact footfall at any given time,” he said.However, al-Fares also stressed the importance of the human element in the events sector, saying: “While AI might reduce the need for human interaction in some areas, you will always need someone to greet you nicely with a smile. You need that human touch; it will never go out of fashion.”Looking at Qatar’s and the region’s role as an events hub, al-Fares expressed optimism, noting that: “Qatar has proven that it can deliver mega-events. Now, the focus is on attracting more events to the country, not just one-off mega-events, but a year-round calendar. I believe the GCC, in general, is booming and is set to become a leading region for events globally, as it has already become a hub for events and mega-events”.He highlighted the current robust activity, noting that “for the latter end of this year, we have almost 150 to 200 events happening within the next four months alone”.Al-Fares attributes Qatar’s advantage as an MICE destination to its well-established infrastructure and efficient logistics, a legacy built from its successful bid for the 2010 World Cup.

The Qatar Event Show (QES) is set to transform the Doha Exhibition and Convention Centre as a premier hub for innovation and collaboration within the events and Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.The three-day event opening Tuesday, will bring together over 50 cutting-edge exhibitors and more than 2,000 delegates from across the region and the globe.According to the organisers, this world-class exhibition will showcase the latest advancements in event technology, alongside insightful conferences, interactive workshops, and networking opportunities. QES is also described as a premier platform for discovering groundbreaking event tech, absorbing knowledge from industry pioneers, and forging connections with key decision-makers within the MICE sector.One of the highlights will be a talk, titled ‘Qatar’s Next Chapter: Unlocking Event Management Opportunities for the Future’. This session will explore how Qatar’s world-class infrastructure, its exceptional talent pool, and its forward-thinking strategic vision are cultivating a fertile ground for significant growth in event management.The ‘Association Events as Knowledge Diplomacy Tools’ panel will investigate how association-led events can transcend mere knowledge sharing to become powerful instruments of soft power and diplomacy. Participants could gain insights into how hosting international associations strengthens professional communities, fosters vital dialogue, and strategically positions destinations as leading thought leaders on the global stage.The programme also includes a presentation on ‘Building Legacy through Fan-Centric Programmes in Sporting Events’, offering a glimpse into strategies that create lasting impact beyond the roar of the crowd.A panel titled ‘Game Changers - Women Shaping the MICE Industry’ will celebrate and highlight the transformative contributions of women in driving progress within the sector.For those seeking to enhance attendee engagement, ‘The PlayTactic Way: Gamifying Events with Play and Impact’ will present practical approaches to gamification, transforming events into captivating, interactive experiences that foster connection and create memorable moments.The event will also host a masterclass titled ‘Project Management in Motion - Lessons from Qatar’s Global Stage’. Led by fischerAppelt, this session will dissect how Qatar’s landmark global events have set new benchmarks in project management excellence, offering practical strategies, tools, and behind-the-scenes insights for successfully delivering complex projects with precision and impact.Sustainability will be a key theme at the show as well, with a presentation on ‘Tourism and the Blue Economy: A Pathway to Climate Resilient Events in the 21st Century’. This session spotlights the symbiotic relationship between tourism and the blue economy in building climate-resilient events, highlighting how coastal and marine sustainability strategies are shaping the future of event planning.A Masterclass workshop, ‘Artificial Intelligence and Blockchain Enabling Sustainability in the Events Industry’ will provide actionable insights for professionals aiming to reduce their environmental footprint through innovative tech solutions. From transparent blockchain applications to smart venue management, this workshop is set to equip attendees with practical tools for integrating sustainability into event operations.A fireside chat, ‘Reimagining Events: Modularity as a Path to Sustainability’ will examine how modularity in event design can enhance flexibility, minimise waste, and drive long-term sustainability, exploring innovative approaches to creating adaptable structures that meet the evolving needs of the industry.