LuLu Hypermarket Qatar, in collaboration with the Ministry of Commerce and Industry (MoCI), launched National Product Week 2026 under the slogan 'From Us, For Us – The Story Begins in Qatar' with a special event at LuLu Gharrafa Hypermarket.The campaign aims to encourage consumers to choose locally made products, strengthen the presence of Qatari brands in the retail market and contribute to economic diversification. Taking place across all LuLu Hypermarket stores in Qatar, the initiative provides a prominent platform to showcase the quality, diversity and potential of homegrown products.The campaign was officially inaugurated by Dr Mohamed Ahmed Albohashim al-Sayed, director of the National Product Competitiveness Department, and Jassim al-Kuwari, assistant director, National Product Competitiveness Department at the Ministry of Commerce and Industry, in the presence of Shaijan, director of LuLu Hypermarket Qatar, Shanavas, regional director of LuLu Hypermarket Qatar, Qatari guests, ministry representatives and senior LuLu management.**media[514782]**Al-Kuwari, told 'Gulf Times' that the initiative is part of the Ministry of Commerce and Industry’s efforts in collaboration with private-sector partners. He said: “Last year, we achieved a 75% increase in Qatari product sales during National Product Week at one of the hypermarkets, and this year, we aim to achieve even more. The National Product Week aims at supporting national products, national farmers as well, and national manufacturers.”“Our main goal is to promote the national products so that customers or all people living in Qatar know that we have good quality national products, and this will secure our goal of reaching more sales of national products and for the food security of the country,” he added.**media[514783]**Running until November 15, the campaign celebrates Qatar's growing production capabilities, rich heritage and entrepreneurial spirit while creating greater opportunities for local manufacturers and suppliers to connect with consumers. It also highlights the important role of locally produced goods in strengthening the national economy and promoting a sustainable domestic business ecosystem.Customers visiting LuLu Hypermarket stores can explore an extensive range of Qatari-made products across multiple categories, including fresh vegetables, herbs, chicken, eggs, Arabic lamb, dairy products, frozen foods, delicatessen, bakery items, groceries, and health and beauty products. Further reinforcing its commitment to local sourcing and manufacturing, LuLu also showcases more than 300 private-label products manufactured in Qatar, demonstrating its continued efforts to support domestic industries and expand opportunities for local production.**media[514784]**The campaign brings together an impressive portfolio of leading Qatari brands at LuLu hypermarkets, including Baladna, Pearla, Mazzaraty, Dandy, Al Maha, Qbake, Rawa, QFM, Rayyan, Qatar Pafki, Jawharah, Flora, Gourmet, Agrico Qatar, Batatos, Al Wajba, Kitco, Paramount Agricole, Ocean Fish, Napoli Bakeries, Al Waha, Al Annabi, Korean Bakeries, Al Manhal, Aqua Gulf and Doha, among others.Adding further excitement to the campaign, LuLu Hypermarket has introduced the ‘Shop & Win’ promotion, running until December 5, 2026, to reward customers for supporting Qatari products. Under this initiative, customers purchasing Qatari products worth QR25 or more from the supermarket section will receive an electronic raffle coupon, giving them an opportunity to win LuLu gift vouchers.The campaign will feature 20 winners, each receiving a LuLu gift voucher worth QR5,000, bringing the total prize value to QR100,000. The lucky draw is scheduled to take place on December 17 at LuLu Hypermarket, D-Ring Road.