Guerlain has announced the reopening of its newly renovated ultimate counter space at Fifty One East, in Lagoona Mall, marking a new chapter in the Maison’s legacy of beauty and craftsmanship in Qatar.To commemorate the occasion, the Parisian Beauty House hosted an exclusive event attended by the top management of Guerlain Middle East, Fifty One East, and Salam, in the presence of VIP clients, a statement said.The event also featured discovery sessions with Guerlain’s regional fragrance ambassador, Bashar Hakeem, who offered guests a refined journey through the Maison’s most emblematic olfactory creations.Nestled within the beauty realm of Fifty One East, Guerlain’s new 54sq m counter, brings to life nearly two centuries of Maison savoir-faire, innovation, and timeless eleganc. Drawing inspiration from the iconic design of the Parisian flagship at 68, Champs-Elysees, this refined haven brings a whisper of Parisian allure to Doha.Every detail, from the brushed gold accents to the warm oak finishes and soft natural hues, reflects the luminous sophistication of Guerlain’s universe and the Maison’s unparalleled devotion to excellence. Each experience within the counter is a journey of the senses, guided by the expertise of Guerlain’s beauty consultants who share the secrets of the Maison’s craftsmanship and artistry with guests.A dedicated Salon Privee, featuring a private makeup consultation space, offers an intimate and personalised environment for exclusive one-to-one beauty sessions and tailor-made recommendations. At the counter, clients can engage in personalised consultations. Renowned for its efficacy against the visible signs of skin ageing and the indulgence of its sensorial textures, Orchidee Imperiale, alongside the regenerative power of Abeille Royale and the refined artistry of Guerlain Make up, including the jewel of lipsticks, Rouge G, the radiant Meteorites and the sun kissed elegance of Terracotta, each universe invites clients to discover beauty through texture, light and emotion. At the heart of the counter lies Guerlain’s prestigious world of perfumery. Visitors are invited to explore the haute perfumery universe of L’Art & La Matiere, alongside the iconic Bee Bottles, the exemplary Exceptional Creations and the enchanting Absolus Allegoria fragrance collection, each reflecting the Maison’s devotion to creativity, craftsmanship and personalisation.The unveiling of Guerlain’s new counter at Fifty One East underscores the store’s role as Qatar’s foremost luxury destination. Through its enduring commitment to excellence, Fifty One East continues to bring the world’s most prestigious beauty experiences closer to its clientele, reaffirming its reputation as a partner of choice for globally renowned brands and a pioneer in shaping the region’s luxury retail landscape, the statement added.