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The Gulf Health Council (GHC) has launched the "Today Before Tomorrow" awareness campaign on nontraditional tobacco and nicotine products, running from Oct. 4 through Oct. 31, 2026.The purpose of this drive is to empower young people across GCC nations to repudiate these products by understanding their risks, handling peer pressure and adopting healthy behaviors that support sound physical and psychological development.The slogan underscores the importance of making a healthy choice today before experimentation becomes a habit that can be difficult to quit: "Today" represents awareness, choice and control, while "tomorrow" represents justification, delay and the risks that may follow. It urges young people to renounce tobacco and nicotine products-or begin quitting-before health, psychological or social effects emerge.The campaign primarily targets youth ages 15-24, with parents, youth-focused content creators, schools and educational institutions, and health and youth organizations as secondary audiences. It factors in young people’s drive for independence and the influence of peers and the digital environment, providing them with the knowledge and skills to navigate those pressures with confidence and awareness.The campaign spotlights the risks of vapes, nicotine pouches and heated tobacco products; dispels the notion that smoke-free or tobacco-leaf-free products are safe; and explains that nicotine is highly addictive and may affect developing brain functions tied to attention, learning and impulse control.It likewise addresses the belief that nicotine helps relieve stress, explaining that temporary relief may reflect the alleviation of withdrawal symptoms, which can drive repeated use and continued dependence. Instead, it promotes practical coping strategies, including physical activity, calm breathing, pursuing hobbies, talking with someone they trust and seeking support when needed.The campaign further strengthens decision-making and peer-pressure skills by encouraging young people to pause before responding, refuse clearly and confidently, suggest alternatives and leave situations when pressure persists. It also promotes media literacy, helping participants distinguish reliable health information from promotional content and recognize marketing techniques that can make these products more appealing. The effort comes amid tobacco-related deaths exceeding 7 million annually and tobacco use among approximately 37 million children ages 13-15, according to a 2024 World Health Organization (WHO) report.E-cigarette use is associated with a threefold higher likelihood that young people will subsequently smoke conventional cigarettes. A 2024 study covering five Gulf countries found that more than 50% of adolescents who attempted to buy cigarettes were not refused, underscoring the importance of early prevention.In addition, the campaign includes a two-track interactive behavioral assessment, with 10 questions per track. One evaluates young people’s knowledge, attitudes and behaviors regarding these products, while the other assesses specialists’ and parents’ knowledge and ability to communicate with youth and address related risks. Participants receive recommendations tailored to their responses to help identify practical steps toward healthier behaviors.It also features awareness guides, educational and motivational materials, a main video and short clips built around everyday situations, while highlighting the role of community environments and preventive policies, including smoke-free public places and tobacco taxes, in supporting healthy choices and protecting the public.Through the campaign, GHC emphasizes that improving youth health requires understanding their needs, empowering them to make informed decisions and providing a supportive environment. These efforts help turn health knowledge into sustainable daily practices that benefit their health and future while improving the quality of life across Gulf society.  

Qatar participated Saturday in the 88th meeting of the Gulf Health Council of the Gulf Co-operation Council (GCC) and the 11th meeting of the GCC Health Ministers Committee in Kuwait.Qatar delegation was headed by HE the Minister of Public Health, Mansoor bin Ebrahim al-Mahmoud.The two meetings reviewed topics related to joint Gulf health co-operation and action.The 88th meeting of the Gulf Health Council focused on significant issues, including an update of the unified Gulf Health Strategy 2026-2030.The 11th meeting of the GCC Health Ministers Committee addressed several key topics, notably the GSS Strategy for Combating Drugs 2025-2026, health insurance, the outcomes of unifying the classification and registration procedures for health specialities, healthy cities, and the Gulf Virtual Health Platform.Speaking during the 11th meeting of the Committee of GCC Health Ministers, GCC Secretary-General Jasem Mohamed Albudaiwi affirmed that the Gulf health system has achieved great development in recent years by upgrading its health systems, qualifying national cadres to be at the highest levels of efficiency, elevating their capabilities for disease prevention and control, as well as expanding the scope of initiatives aimed at improving the quality of medical services, thereby surpassing the regional and global averages in the health index.Albudaiwi affirmed that the GCC countries are moving with confident steps towards completing the process of Gulf health integration by unifying common health standards and protocols and building strategic partnerships with international organisations and leading countries in the health field.“The GCC countries are working in partnership with the World Health Organisation (WHO) on the project to accredit the Healthy Cities Programme, which seeks to achieve the highest level of health and well-being in sustainable and socially effective cities,” he pointed out.Albudaiwi underscored that health represents the fundamental pillar of comprehensive development and the most important investment in the future of man and society, saying: “The GCC countries have been keen to transform this belief into a tangible reality that is reflected in the lives of Gulf citizens and residents.”The GCC secretary-general mentioned that there are many gains achieved by the GCC countries in the health field, including that more than 204,000 Gulf citizens benefited from government medical services in the GCC countries outside their home countries during 2023, in implementation of the principle of equal treatment among citizens of the GCC countries.“The total number of hospitals in the GCC countries has exceeded 863, with an average annual growth of 1.5%, and the number of health centres and complexes has exceeded 3,400 health facilities, with an average annual growth of 2.5%,” Albudaiwi added.He added: “The General Secretariat, in co-ordination with the Ministries of Health and relevant authorities, also implemented the experimental indicative classification programme for 783 male and female doctors from GCC countries working outside their countries during 2025, in support of national competencies and to strengthen an integrated Gulf health system. The statistics of these gains are living proof of the depth of health integration among the GCC countries and of our common determination to build a solid health sector that guarantees a better life for our citizens.”