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NEXX, a logistics AI (artificial intelligence) company, in association with Zipto Supply Chain, a leading Chinese cross-border E-commerce logistics provider, is expanding into Qatar market as it establishes advanced smart fulfillment center at Milaha Logistics City, Qatar, to enhance cross-border E-commerce logistics capabilities in the region.In this regard, NEXX officially announced strategic partnerships with Zipto Supply Chain and Middle East delivery leader iMile, during the Belt and Road Summit held in Hong Kong."Together with Zipto's expertise in Chinese market access and iMile's last-mile excellence, powered by our AI-driven fulfillment center, we are positioned to transform the region's logistics landscape and revolutionise service standards in this sector," said Hui Ka, Oscar, chief executive officer of NEXX.Operated jointly by NEXX, Milaha and Hong Kong E-commerce logistics company KEC, the 5,000sqm smart fulfillment center is equipped with an agentic AI management system, automated sorting robots, and pharmaceutical logistics certification.It offers end-to-end warehousing and fulfillment services tailored for cross-border B2C E-commerce customers. The center also supports B2B operations and features a bonded warehouse. It is scheduled to commence full operations in the fourth quarter of this year.On NEXX's strategic partnership with Zipto to expand into the Qatar market, this partnership will see Zipto utilise the former's advanced smart fulfillment center as its primary Qatar operational base, harnessing the facility's sophisticated automation capabilities to serve Chinese E-commerce businesses expanding into the Qatari market, with planned subsequent expansion into the UAE.In a complementary agreement, NEXX has partnered with iMile, which will establish its Qatar headquarters within NEXX's smart fulfillment center, utilising the facility's intelligent logistics infrastructure to enhance and expand its delivery services across the country through integrated technological solutions."We are pleased to support NEXX and its partners Zipto and iMile as they bring innovative logistics solutions to Qatar. Our commitment to fostering international collaboration and sustainable business growth is strengthened by these important partnerships, which will position Qatar as a central player in the region's E-commerce landscape," said Sheikh Ali Alwaleed al-Thani, chief executive officer of Invest Qatar.NEXX had recently announced a strategic investment from Rasmal Ventures — the first independent venture capital fund supported by the Qatar Investment Authority (QIA). It disclosed that Ibrahim al-Derbasti, executive vice president of Offshore and Marine at Milaha, as co-founder of NEXX Middle East.

The Ministry of Commerce and Industry (MOCI) has organised a workshop on E-commerce, highlighting the key opportunities and challenges facing the sector. The workshop “The Impact of E-Commerce on the Local Retail Sector” at the ministry’s headquarters in Lusail city, examined the effects of E-commerce on the dynamics of domestic retail market in Qatar. The event brought together a number of specialised entities active in the field of E-commerce in Qatar, including local and global companies, as well as representatives from the MOCI, Ministry of Communications and Information Technology, and the Strategy& team. Participants addressed a wide range of themes, discussed the preliminary findings of an ongoing study on E-commerce conducted in collaboration with local stakeholders; and tackled proposals for potential future policy measures. The workshop is part of the ministry’s efforts to strengthen Qatar’s digital business environment and develop policies that support the retail sector. Such efforts enable local companies to keep pace with global developments and enhance the role of E-commerce in achieving economic diversification under Qatar National Vision 2030. (Ends)