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Msheireb Downtown Doha has become a thriving centre of football, culture, and family-friendly entertainment as it hosts one of the fan zones for the Arab Cup 2025. The fan zone offers an immersive experience for Qatar residents and visitors, including many arriving from neighbouring GCC countries. It features interactive activities that include gaming stations like PlayStation kiosks and football-themed games, among others, keeping them engaged and entertained from afternoon until late evening.A number of visitors lauded the comfort, uniqueness, and diversity of the fan zone experience, citing the welcoming atmosphere and well-designed seating areas that allow fans to enjoy matches in a relaxed setting.**media[389242]**Supporters from abroad attending the tournament also praised the sense of community and shared excitement that fills the area during match days.Imad Mohana, who travelled from Dubai to take part in the Arab Cup festivities, told Gulf Times: “The vibes here are great. “We’re here today to watch Egypt versus Kuwait, and we’re looking forward to Jordan’s match Thursday and Palestine versus Tunisia the day after.”Mohana said that while he and his group have tickets to attend some matches at the stadiums, fan zones offer a different way to experience the tournament. “We will go to the stadium for a few games, but for the other matches we prefer to watch here at Msheireb and in Lusail. The fan zones give you a different feeling,” he added.About Msheireb, he pointed out: “It’s very nice. There are a lot of activities, it’s great for families, and the seating area is very comfortable, which makes watching the games even better.”A large screen showcasing live matches has become a focal point, drawing many visitors eager to watch the tournament unfold in a shared, celebratory setting. An official Arab Cup merchandise store also allows fans to take home memorabilia.

Msheireb Downtown Doha (MDD) is fully prepared to serve as a premier destination for the upcoming FIFA Arab Cup 2025, with comprehensive activations scheduled from December 1 to 18 across multiple locations within the city.MDD will host extensive fan experiences at Barahat Msheireb, Sikkat Wadi Msheireb, and Al Kahraba Street, operating daily from 3pm to 11pm.During the tournament period, MDD will become a lively centre for football celebrations, featuring: The Premium Fan Experience at Barahat Msheireb with live match screenings; Interactive football activations along Sikkat Wadi Msheireb and Al Kahraba Street; and a diverse programme of live performances and family-friendly experiences.Dr Hafiz Ali Abdulla, senior director of Corporate Communication at Msheireb Properties, said: "With engaging activations across our central streets and public spaces, visitors can fully experience the excitement of the tournament whilst enjoying a welcoming and sustainable urban environment”.The Arab Cup celebrations mark the beginning of Msheireb's Winter Season, a citywide programme running from December 2025 to January 2026. In the lead-up to the season's launch, Msheireb Properties formalised key partnerships through official signing ceremonies with leading organisations.On November 23, Vodafone Qatar joined as the Exclusive Telecom Platinum Sponsor through two separate agreements covering both the Winter and Ramadan seasons. The following day, BYD Mannai formalised its position as the Exclusive Automotive Platinum Sponsor.Additionally, a partnership with digital food delivery platform Rafeeq was signed on November 24.These partnerships complement the existing collaboration with Visit Qatar as Strategic Partner, Qatar National Bank as Platinum Sponsor, and ME Visual as valued sponsor, whilst AlKass Sports Channel serves as Media Partner for the season.Following the tournament, the city will welcome visitors to a diverse lineup of events, including the much-anticipated return of Sweet Sikka with its Candy Zone at Sahat Al Nakheel, and the open-air Baraha Cinema.QND celebrations will unfold across MDD in mid-December, featuring cultural installations, performances, and family-friendly experiences celebrating the nation's heritage and unity. The season will further be enriched by art exhibitions at Msheireb Museums and M7, fashion pop-ups at Doha Design District, and educational workshops, ensuring a bustling and engaging atmosphere for residents and visitors throughout the winter months. 

Msheireb Properties' flagship development, Msheireb Downtown Doha (MDD), has won the Inc. Arabia Best in Business Award 2025 in the Smart Cities and Urban Innovation category, a statement said.Recognising visionary businesses that redefine industries through innovation, impact, and leadership, the award was presented at a gala in Dubai, where Msheireb Properties' chief operating officer engineer Faisal al-Malki received the honour.He described that the award emphasises the company’s efforts for promoting sustainable urban regeneration and development rooted in cultural heritage and MDD shows what can be achieved when innovation is guided by heritage and community."This award recognises our steadfast approach to advancing global benchmarks in urban development, aligned with Qatar National Vision 2030. It echoes our belief that the cities of the future must be built on a foundation of environmental stewardship, technological integration, and the preservation of cultural identity. We remain inspired to continue shaping urban spaces that enrich lives and honour tradition,” he added.MDD has been previously recognised for its excellence in sustainability, design, and innovation at the Real Estate Asia Awards, Global Economic Awards, Green Apple Awards, Smart Built Environment Awards, and Luxury Lifestyle Awards, among others.**media[386598]**This consistent recognition stems from a foundational philosophy that moves beyond conventional development.MDD is a fully integrated, walkable city district that perfectly blends Qatari heritage with cutting-edge technology and sustainable design. It stands as the first sustainable downtown regeneration project of its kind in the world.Innovation remains at the heart of Msheireb Properties’ work. Msheireb Museums exemplifies this approach, transforming heritage houses into interactive spaces where history is experienced through digital platforms, immersive storytelling, and oral history archives. Each house offers a unique narrative, from civic dialogue at Bin Jelmood House to sustainable urban principles at Mohammed Bin Jassim House, engaging students, families, and international visitors alike.Beyond cultural preservation, MDD functions as a prototype for smart, sustainable urban living. The district integrates advanced mobility solutions, district cooling systems, energy-efficient buildings, and smart infrastructure, earning the recognition as the first large-scale sustainable downtown regeneration in Qatar. Complementary initiatives such as the “Liquid3” project with Qatar Academy Msheireb and the Green Roofs “Fifth Elevation” programme exhibits the company’s pursuit of combining technology, sustainability, and community engagement. 

The second edition of the Innovation by Design Summit and expanded Msheireb Awards for Innovation in Design concluded successfully on Wednesday at Msheireb Downtown Doha, showcasing Qatar as a growing centre for world-class design. The events, presented by Msheireb Properties in collaboration with Fast Company Middle East and powered by Doha Design District with Media City Qatar as strategic partner, brought together over 400 design experts, creative professionals, and industry enthusiasts from around the world, to advance critical dialogue on the future of design. The comprehensive one-day programme served as an interactive forum for examining how design shapes business, technology, and culture. Sessions spanned artificial intelligence, sustainable architecture, immersive media, and cultural exchange, featuring discussions on "Building the Nervous System of the AI Age," "Designing for an Uncertain World," and "When Art Meets Algorithm." The summit attracted leading regional industry figures including Samar Maakaroun, Partner at Pentagram; Tarek Miknas, CEO of FP7McCann Middle East, North Africa & Turkey; Essam Akhonbay, Vice President of Marketing at Saudia Airlines; Melanie Fessel, Principal of TerreformX Europe; Homara Choudhary, CEO and Founder of Homara Media; Mohamed Kabbani, Director of Campaigns & Creative Studio, Ooredoo; and Rashid Al-Derham, Co-Founder & CEO of Madad Fintech. Notable presentations included "Spaces That Speak: Designer Spotlight" discussing the intersection of craft, culture, and environment, and "The New Language of Creativity: Insights from Cannes," examining how creativity evolves to meet contemporary challenges. Panel discussions delved into "Multidimensional Journeys: Designing for Real Human Experience" and "Connecting Worlds: Design as Cultural Exchange." CEO of Msheireb Properties Eng. Ali Al Kuwari said: "This Summit demonstrates how design thinking is fundamental to building progressive societies and creating meaningful solutions. It aligns perfectly with our vision to establish Doha as a global meeting point for forward-thinking ideas." CEO of Media City Qatar Eng. Jassim Mohamed Al-Khori, , added: "The Innovation by Design Summit 2025 was a remarkable gathering of creative and business leaders that underscored how design, technology, and sustainability can drive real progress. As a strategic partner, Media City Qatar is committed to supporting platforms that spark innovation, contribute to economic diversification, and strengthen Qatar's position as a hub for next-generation ideas." Publisher of Fast Company Middle East, Ravi Raman, said: "What we witnessed represents a paradigm shift. The discussions prove that tomorrow's most successful enterprises will be those guided by design principles. This is where that transformation begins." The evening's Msheireb Awards for Innovation in Design marked a notable evolution in the programme's scope, expanding beyond corporate recognition to celebrate individual visionaries shaping the contemporary design landscape. The Corporate Excellence Categories saw "R/GA" honoured in Technology-Driven Design for AI-powered platforms and immersive AR/VR experiences. "Landor" claimed Retail and Experiential recognition for the Imperia branding project, whilst "Masdar City" received the Sustainable Design award for renewable energy initiatives and zero-carbon neighbourhoods. "Joe Doucet" was acknowledged in Travel and Hospitality for innovative hotel concepts, and "Across Renovation" earned Architecture and Urban Planning recognition for revitalising historic buildings. Emerging Designer Categories celebrated regional innovation across three distinct areas. Yasamin Shaikhi from VCUarts Qatar won Product Design & Innovation for "Food Waste Renaissance: From the Table, For the Table," transforming food by-products into functional lighting that advances circular design principles. Sheikh Khalifa bin Abdullah Al-Thani received Art & Design Expression recognition for his multimedia exhibition "Intaj" and creative platform "Intajat," bridging heritage, art, and cultural storytelling whilst supporting local creative ecosystems. Bachir Mohammed was honoured in Design for Social Impact for "Echo of Lost Innocence", a large-scale installation of 15,000 concrete-bound teddy bears symbolising children lost in Gaza, using art to raise awareness and support humanitarian relief. The awards were presented by Eng. Al Kuwari and Eng. Al Khori, highlighting the partnership shaping Qatar as a regional design destination where global expertise meets local creativity.