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Breast cancer awareness took on a deeply personal and community-focused dimension in Doha as Qatar Cancer Society, Doha Women Forum, Golden CMC Events & Management, and Grand Hyatt Doha brought people together for “Beyond the Ribbon: Awareness, Stories & Wellness.” Held at the Majlis at Grand Hyatt Doha Hotel & Villas, the gathering brought together healthcare professionals, breast cancer survivors, a man currently living with breast cancer, wellness advocates, and community members for an afternoon centred on awareness, early detection, personal stories and emotional well-being. The event was built around a simple message: awareness should go beyond the ribbon and breast cancer is not just a women’s conversation. A key moment was the participation of a male breast cancer patient who shared his personal experience of living with the disease. His presence helped challenge the common perception that breast cancer only affects women and highlighted the importance of recognising changes and seeking medical advice regardless of gender. The programme opened with a welcome from Dr Afraa al-Noaimi, cultural strategist and visionary entrepreneur, followed by an interactive breast cancer awareness session and live quiz led by Nour Makkia, Health Educator at Qatar Cancer Society. The roundtable discussion, moderated by Sundus Adam, brought together four perspectives: Raghida Sobh, breast cancer survivor and educator; Dr Tamader Alshokor, Obstetrics & Gynaecology Specialist at Premium Naseem; Irina Duisimbekova, Founder of SympathiQ, a mental wellness platform; and Musleh Abuazab, a male breast cancer patient. The discussion was structured as one connected conversation, moving from awareness and early detection to personal experiences, misconceptions, stigma, emotional well-being and support. Early detection was a central message throughout the discussion. Speakers encouraged attendees to pay attention to changes in their bodies, seek medical advice when something feels unusual and make regular health checks part of their overall approach to well-being. Dr Alshokor also highlighted the importance of accessible healthcare and regular check-ups, including the role of women’s healthcare in supporting early detection and overall health. “Breast cancer awareness is not only about information. It is about creating a community where people feel comfortable asking questions, getting checked and supporting one another,” said Conchita Ponce, founder of Doha Women Forum. “By bringing different voices into one room, we wanted to remind people that every diagnosis comes with a human story, and every person deserves to be heard, supported and cared for.” The event also reflected the importance of partnerships in creating spaces for health awareness and community engagement. “Grand Hyatt Doha was pleased to support an initiative that brings people together around such an important conversation,” said Shady El Zomor, director of Sales & Marketing, Grand Hyatt Doha Hotel & Villas. “We believe venues can play an important role in supporting community initiatives, and we were happy to provide a welcoming space for people to learn, connect and share their stories.” As Breast Cancer Awareness Month continues, the organisers hope the conversation will continue beyond October: to see the people, hear the stories, honour the courage and hold on to hope. “Beyond the Ribbon was created to make awareness personal,” said Marivie Alabanza, event organiser, Golden CMC Events & Management. “When you hear a survivor share her story, listen to a healthcare professional talk about early detection, or hear a man speak openly about living with breast cancer, the conversation becomes real. That is what we wanted to create: a community that listens, learns, supports and gives people the courage to speak up.” The afternoon also included a Q&A, gifts and interactive activities, giving attendees opportunities to connect and engage beyond the main programme. 

Qatar Airways Group employees in Doha and outstations came together for the annual “Think Pink” legacy campaign for Breast Cancer Awareness Month, focused on education, wellbeing and meaningful community contribution.Now in its 10th year, this year’s efforts brought employees closer to the cause through awareness sessions, health-focused workshops, and a charity bazaar that spanned multiple locations.Employees’ contributions helped the Group reach a total of QR851,362 and the proceeds were formally handed over to the Qatar Cancer Society (QCS) for the treatment and welfare of patients. 

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, has concluded its annual Pink October campaign in Qatar in collaboration with the Qatar Cancer Society, reaffirming its dedication to supporting breast cancer awareness, education, and patient care.As part of this year’s initiative, 10% of sales from Floward’s exclusive Pink October collection will be donated to the Qatar Cancer Society to support their ongoing programs and awareness campaigns.Beyond donations, Floward organized a series of offline activations across Doha aimed at spreading awareness and showing solidarity with patients, survivors, and their families. In collaboration with Alshareef Holding at Abraj Bay, Floward hosted a flower arrangement workshop for tenants, adorning the venue with elegant floral table arrangements and a flower backdrop to symbolize hope and unity.Floward also joined the Qatar Cancer Society’s main awareness session, where the team distributed single flowers to attendees as a gesture of compassion and encouragement, and later participated in the Relay for Life event with a striking flower installation that celebrated strength and resilience.**media[376849]**In partnership with United Development Company (UDC) and The Pearl International Hospital, Floward supported an awareness session by decorating the space with flower arrangements, creating a ribbon-shaped installation made of flowers, and distributing single flowers to attendees. Additionally, the team took part in a university awareness session at the College of Pharmacy, Qatar University, where flowers were shared with students and faculty in support of the cause.Floward also held internal awareness seminars for its employees, led by healthcare professionals, focusing on the importance of early detection, self-examination, and health education, reinforcing the company’s belief that awareness begins within.Through this year’s Pink October campaign, Floward continues to transform thoughtfulness into meaningful action, standing beside patients, survivors, and organizations leading the fight against breast cancer in Qatar and beyond.Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience.

In observance of Breast Cancer Awareness Month, Qatar General Insurance & Reinsurance Company (QGIRCO) hosted a session for its employees.Organised by Qatar Cancer Society, the event featured an online presentation led by health educator Nour Makki. The session was designed to inform employees about the importance of early detection, preventive measures, and the latest advancements in breast cancer treatment. QGIRCO Group CEO Aimen Azara, expressed his pride in the awareness session.“Working in the insurance sector gives us a vantage point on the real impact of breast cancer, both personal and systemic. Through this session, we aim to not only enlighten but also foster a sense of solidarity and empowerment within our community.”The event was part of QGIRCO's Corporate Social Responsibility efforts, focused on enhancing its employees’ health and well-being, a statement added.