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Alfardan Automotive, through Alfardan Automobiles, the exclusive importer and official BMW Group distributor in Qatar, participated as the main sponsor in the sixth edition of the Qatar Classic Luxury Car Competition and Exhibition 2025, held at The Pearl Island.Across five days, 65 exceptional classic cars were on display, underscoring Qatar’s status as a regional hub for automotive heritage and luxury.As the main sponsor, Alfardan Automotive helped in transforming the event into an immersive journey through automotive history against the stunning backdrop of The Pearl Island. The event attracted the general public and passionate collections from both Qatar and the wider GCC, offering a rare glimpse of meticulously selected vehicles exemplifying timeless design and engineering excellence.Featuring an expanded lineup of classics, paired with an increase in participation from across the GCC, this year’s edition was the largest to date, further strengthening Qatar’s reputation amongst the region’s enthusiasts and collectors.The exhibition highlighted Qatar’s cultural identity and automotive heritage, demonstrating how classic vehicles have the unique ability to connect generations through craftsmanship and storytelling.A highlight during the event was the exclusive Alfardan Automobiles BMW Classics Club display, featuring rare and historically significant BMWs. The display showcased two iconic models, the BMW E30 M3 (1991) and the BMW 2000cs (1968), and highlighted the rich heritage of the GCC, attracting significant interest from visitors and classic car enthusiasts alike.Showcasing the BMW Classics Club at the event underlined its role in growing a dedicated community of classic BMW owners and enthusiasts in Qatar, while strengthening their connection with Alfardan Automobiles as the Middle East’s first Certified BMW Classic Partner. Through exclusive drives, curated exhibitions and educational sessions, the club aims to keep these iconic models on the road, preserve their heritage for future generations and reinforce Qatar’s position as a key destination for classic car culture.Ayman Berjawi, general manager of Alfardan Automobiles, said: “Supporting the sixth Qatar Classic Luxury Car Competition and Exhibition 2025 underscores our commitment to Qatar’s automotive scene and passion for classics. With 65 outstanding vehicles and the BMW Classics Club’s engagement, Qatar’s growing stature as a destination for collectors and enthusiasts is clear.”Hussain Omar Alfardan, Chief Marketing Officer of Alfardan Automotive, said: “This year’s show aimed to engage families, first-time visitors, and collectors alike. From the BMW Classics Club to the broader exhibition, our goal was to share stories and highlight what makes each vehicle unique. The strong response encourages us to continue nurturing Qatar’s classic car culture.”The Pearl Island also hosted a lively, family-friendly event with interactive zones on restoration and a children’s area. Artistic performances kept visitors energised.Twenty winners were recognised across a variety of categories, with awards in cash and prizes for excellence in restoration, preservation, and presentation. The event set a benchmark for quality and dedication.Organisers aim to enhance future editions by blending authenticity with modernity, expanding experiences, and further establishing Qatar as a key player in classic car culture. Alfardan Automobiles remains dedicated to celebrating automotive heritage, luxury, and community. 

Alfardan Automotive has proudly announced the opening of its state-of-the-art automotive and spare parts logistics hub at Umm Alhoul Free Zone. This milestone marks a major step forward in Alfardan Automotive’s strategic vision to enhance operational excellence, expand its logistics capabilities, and reinforce Qatar’s growing position as a regional leader in mobility and supply chain innovation. Located near Hamad Port, the new Alfardan Automotive Trading facility spans over 67,000 square-metre and has been developed as part of Alfardan Automotive’s long-term investment to deliver world-class automotive operations and customer service capabilities. **media[376116]** The facility includes a 12,860 square-metre built-up area and a 24 work bays Pre-Delivery Inspection (PDI) centre. It specialises in automotive and spare parts logistics, servicing passenger vehicles, motorcycles, heavy equipment, and related components. The hub is designed to handle a wide range of logistics functions, including indoor and outdoor vehicle storage with a total capacity of approximately 1,500 units, as well as temperature-controlled bays tailored for luxury vehicles. In addition, the 5,800 square-metre Alfardan Commercial warehouse accommodates premium tires, batteries, lubricants, and paints, ensuring seamless supply chain operations that meet the highest standards of quality and efficiency. The hub incorporates advanced logistics and inventory management systems to optimise import, and storage operations. The new hub underscores Alfardan Automotive’s enduring commitment to providing its partners and customers with exceptional service while driving innovation across the automotive value chain. **media[376117]** Omar Hussain Alfardan, Managing Director of Alfardan Corporation, commented: “Alfardan Automotive has built a long-standing legacy in Qatar’s luxury automotive market, delivering cutting-edge products while maintaining exceptional customer care and industry best practices. The opening of our regional logistics hub represents an extension of this commitment, offering a qualitatively elevated level of logistical services that enhances our operational capabilities, supports our dealership networks, and complements Qatar’s broader trading and economic activities. This hub reinforces the country’s growth as a regional centre for logistics and mobility, reflecting our shared vision for economic growth and sustainable development.” Developed in partnership with the Qatar Free Zones Authority (QFZ), the project reflects a shared vision to position Qatar as a premier destination for automotive logistics and advanced mobility services. QFZ has provided a world-class environment and infrastructure framework that enables strategic investments, such as Alfardan Automotive Trading’s new hub to thrive and contribute to Qatar’s national development objectives. This landmark facility will serve as a cornerstone for Alfardan Automotive’s future growth, empowering its brands and partners to deliver even greater efficiency, customer satisfaction, and sustainable progress within the mobility sector.

Alfardan Automotive, a division of Alfardan Group, has announced a landmark collaboration with First Finance Company, a subsidiary of Dukhan Bank Group, introducing a permanent financing programme that sets new standards for accessibility and flexibility in premium vehicle ownership.The long-term initiative reflects the group’s commitment to delivering customer-focused solutions that enhance every stage of the automotive journey. The official signing ceremony recently took place at the Jaguar Land Rover Special Vehicle (SV) showroom at Burj Alfardan in Lusail City, in the presence of representatives from both parties, marking the beginning of this permanent initiative that will benefit both existing and prospective customers.The programme, which is now available across Alfardan Automotive showrooms, offers customers a suite of benefits designed to make ownership more attainable and convenient. Through the partnership, Alfardan Automotive and First Finance are setting a new benchmark for convenience and peace of mind in premium automotive retail.Samer Bou Dargham, chief sales officer at Alfardan Automotive, said: “The collaboration with First Finance Company reflects our ongoing dedication to customer satisfaction and our leadership in the automotive market. By embedding flexible, innovative financing solutions into the ownership experience, we are not only meeting today’s customer needs but also building the foundation for lasting trust and loyalty.”Eslah Assem, First Finance CEO, said: “We are proud of this strategic partnership, which will represent a qualitative leap in the world of car financing in Qatar, providing customers with multiple financing options that suit their needs. Signing this agreement is part of our successive steps to strengthen First Finance's position as a leading company in the Qatari market and the region.“This is in line with our approach, which is primarily based on enabling our customers to transform their aspirations into reality by providing seamless services and processes, and innovative solutions that comply with the provisions of Islamic Shariah. We are pleased with this cooperation and hope to build upon it in the future.”First Finance offers financing services to all bank customers, regardless of whether they work in the public or private sector. This makes it a strategic financing partner relied upon by all Alfardan Automobiles customers, including both Qataris and residents.First Finance also allows its customers to obtain advance credit approvals for financing through the company's mobile application, the FFC Mobile App, before the customer even visits its headquarters.By embedding financing into the heart of its customer experience, Alfardan Automotive is reaffirming its role as a forward-thinking industry leader, one that goes beyond sales to create holistic ownership experiences. More than a milestone, this collaboration is an additional step that sets the tone for how automotive retail in Qatar will evolve in the years ahead.